Peggy Mishos-Gibbons

Client Success Manager at Upfront Healthcare
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us****@****om
(386) 825-5501

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5.0

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Jess Schaal

I’ve known and worked with Peggy for over eight years at Advocate Health Care. We worked together on multiple health care marketing materials for campaigns and hospital events. For each project from beginning to final approval, she was always available to answer any questions along the way. Her notes and directions were always clear and she always had a great eye for detail. It was a pleasure to work alongside someone so organized, thorough and collaborative. I would love the opportunity to be on the same team with Peggy again.

Mary Jane Mortell

Peggy is a wonderful colleague. She is always prepared, educated about the topic at hand and ready to lead a conversation or meeting with expertise and aplomb. She has a deep vertical knowledge of the healthcare industry and understands operationally how hospitals and health systems run. This makes her an invaluable marketing strategist because she innately senses possible campaign roadblocks ahead of time and can head them off at the pass. In addition, Peggy's professionalism is impressive and she always operates within the realm of kindness, respect and collaboration.

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Experience

    • United States
    • Software Development
    • 100 - 200 Employee
    • Client Success Manager
      • Aug 2022 - Present

      Develop project plans with the goal of implementing client programs in a timely manner.Develop internal processes to better streamline implementations.Collaborate with internal teams to improve communication and processes.Partner with Strategy team to review projects, communicate timeline issues and concerns, and provide clients with campaign analytics.Manage multiple client programs simultaneously, provide clients with project updates and manage expectations.

    • Project Manager
      • May 2022 - Aug 2022

      Develop project plans with the goal of implementing client programs in a timely manner.Develop internal processes to better streamline implementations.Collaborate with internal teams to improve communication and processes.Partner with Strategy team to review projects, communicate timeline issues and concerns, and provide clients with campaign analytics.Manage multiple client programs simultaneously, provide clients with project updates and manage expectations.

  • P&J Plus Two, Inc.
    • Orland Park, Illinois, United States
    • President
      • Apr 2019 - Dec 2021

      Owner/Operator of a fast-casual restaurant. Daily responsibilities include developing processes and procedures to ensure smooth workflow for employees and customers, marketing business to both consumers and businesses, and training. Owner/Operator of a fast-casual restaurant. Daily responsibilities include developing processes and procedures to ensure smooth workflow for employees and customers, marketing business to both consumers and businesses, and training.

    • Implementation Project Manager
      • Nov 2015 - May 2018

      Engaged clients and facilitated implementation of SaaS onto B2C/B2E and B2B Customer Relationship Management marketing communication applications. Reduced contract-to-implementation time from over a week to two days and overall implementation timeframe by over 120 days to as low as approximately 60 days by implementing new processes. Conducted client training on data formatting and transmission of data to product developers. Guided clients on using best application practices to develop and implement marketing strategies that would best meet their business objectives. Led the transition of clients from implementation stage to ongoing activities with internal team members.

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Director of Customer Engagement
      • Sep 2014 - Oct 2015

      Promoted in recognition of outstanding performance as Marketing Manager. Aligned call center strategies with corporate-wide marketing campaigns that included heart health, breast health and primary care, crafting scripts and call workflow to accommodate increase in daily call traffic. Developed processes to handle incoming call volumes and digital requests for appointments that reduced average hold time from over 20 minutes to under 10 minutes, as well as answering appointment requests within 24 business hours, a decrease from 72 hours. Implemented CRM system across corporate office and 10 hospitals. Created CRM strategy to align with marketing campaigns and patient communications. Led the strategic use of call center and CRM resources to enhance marketing campaigns in collaboration with system and site marketing teams. Developed and implemented CRM strategies for breast health and heart health campaigns, using trends identified from consumer and health risk assessment data to promote initial and follow-up communications.

    • Marketing Manager - System
      • Oct 2012 - Sep 2014

      Promoted to system-level management role as a result of exemplary work as a site manager. Oversaw all marketing, communications and opening events for new outpatient center, resulting in the smooth transition of services to new facility and well-attended opening events. Collaborated with advertising agency, senior leadership and site directors to develop and implement of strategic marketing plans, including B2B and B2C communications, for key service lines and promotions. Oversaw key system-wide campaign messaging, working with advertising agency to create and revising content. Managed development and promotion of system-wide marketing of service lines in conjunction with public relations, web, government relations and social media teams. Leveraged relationship with system's CRM vendor to build and launch direct mail campaigns, tailoring messaging and building ROI reports.

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Manager, Marketing
      • Aug 2010 - Sep 2012

      Promoted from Senior Marketing Specialist, to lead strategic planning for marketing key products and services, as well as establishing and maintaining brand standards. Planned and executed tactics to launch product and service marketing communications for B2B, B2C and B2E audiences. Developed social media best practices which resulted in exponential growth in YouTube views and Facebook followers. Used CRM reporting, Google Analytics, product usage and market share reports to gauge ROI, reporting findings to site leadership. Developed and maintained social media presence that included YouTube videos, tweets and Facebook posts, executing strategies that increased followers and viewers. Monitored progress of various marketing material projects, providing feedback and recommendations to improve deliverables.

    • Senior Marketing Specialist
      • Mar 2007 - Aug 2010

      Executed B2C/B2E and B2B marketing strategies, overseeing campaigns that included print ads, web content, flyers, advertorials and direct mail. Developed and executed brand for hospital and key service lines. Coordinated with leadership to remain apprised of product and service innovations and updates. Planned, edited and distributed B2C and B2B magazines at a savings of $30K under budget

    • Medical Practices
    • 1 - 100 Employee
    • Marketing Coordinator
      • Jun 2004 - Mar 2007

      Created and implement various B2B, B2C and B2E marketing strategies across organization's multiple sites and service. Composed and designed marketing materials, including brochures, flyers, print ads and on-hold messaging. Managed marketing budget, as well as compiling and analyzing service results to measure strategy effectiveness. Collaborated with key stake holders to develop new programs within departments and centers. Created and implement various B2B, B2C and B2E marketing strategies across organization's multiple sites and service. Composed and designed marketing materials, including brochures, flyers, print ads and on-hold messaging. Managed marketing budget, as well as compiling and analyzing service results to measure strategy effectiveness. Collaborated with key stake holders to develop new programs within departments and centers.

Education

  • Governors State University
    MHA

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