Experience

Hong Kong Maxim's Group

• Hong Kong
• Food and Beverage Services
• 500 - 600 Employee

• Head of Marketing & Sales (HK & China)

  • Jul 2020 - Present

  Report to General Manager, responsible for Marketing & Sales of Food Manufacturing Division.

• Senior Brand Development Manager

  • Jun 2018 - Jul 2020

  Report to General Manager.Responsible for development of business, operations & marketing of assigned brands.



Café de Coral Holdings Limited 大家樂集團

• Food and Beverage Services
• 200 - 300 Employee

• Associate Marketing Director

  • Nov 2017 - Jun 2018

  Report to Executive Director, 17 subordinates Overall business, marketing strategies development for Café De Coral Report to Executive Director, 17 subordinates Overall business, marketing strategies development for Café De Coral



Mattel, Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Head of Marketing, Hong Kong & Macau

  • Jul 2015 - Oct 2017

  Report to Commercial Director, oversee both Brand & Customer Marketing team Responsible for strategies development & marketing programs Brands included: Barbie, Thomas & Friends, Hot Wheels, Fisher-Price, Mega Bloks, Mattel's Games etc... Report to Commercial Director, oversee both Brand & Customer Marketing team Responsible for strategies development & marketing programs Brands included: Barbie, Thomas & Friends, Hot Wheels, Fisher-Price, Mega Bloks, Mattel's Games etc...



General Mills

• United States
• Manufacturing
• 700 & Above Employee

• Marketing Manager

  • 2012 - Jul 2015

  Haagen Dazs Report to Commercial Director Responsible for total brand marketing & business development Retail, Shop, Gifting, F&B & Corporate Sales 4x Marketing teams + 1x Business Development team Total 11 subordinates Haagen Dazs Report to Commercial Director Responsible for total brand marketing & business development Retail, Shop, Gifting, F&B & Corporate Sales 4x Marketing teams + 1x Business Development team Total 11 subordinates



Pizza Hut Hong Kong at Jardine Restaurant Group

• Marketing Manager

  • 2010 - 2012

  In charge of Dine-in Team, supervising total 3x sub-ordinates In charge of Dine-in Team, supervising total 3x sub-ordinates



DDB Group Hong Kong

• Hong Kong
• Advertising Services
• 1 - 100 Employee

• Associate Account Director

  • 2008 - 2010

  Major clients include: - McDonalds - Vitasoy - City of Dream - Orbis (NGO) Major clients include: - McDonalds - Vitasoy - City of Dream - Orbis (NGO)



KFC US

• United States
• Restaurants
• 700 & Above Employee

• Assistant Marketing Manager

  • 2005 - 2008



JWT / UNO Communications

• Senior Accout Executive

  • 2003 - 2005



The PLC Group

• Marketing Executive

  • Jan 2002 - Dec 2003