Peggy Chao

Product Manager at HTC Vive
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Contact Information
us****@****om
(386) 825-5501
Location
Taiwan, TW
Languages
  • Chinese Native or bilingual proficiency
  • English Professional working proficiency
  • Taiwanese Full professional proficiency

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Credentials

  • Google Analytics Individual Qualification
    Google
    Dec, 2017
    - Nov, 2024
  • Google AdWords Fundamentals
    Google
    Jul, 2017
    - Nov, 2024
  • Google Shopping Certification
    Google
    Jul, 2017
    - Nov, 2024
  • Adobe Certified Associate (ACA)
    Adobe
  • Microsoft Office Specialist (MOS) Expert
    Microsoft

Experience

  • HTC VIVE
    • Taiwan
    • Computers and Electronics Manufacturing
    • 200 - 300 Employee
    • Product Manager
      • Oct 2018 - Present

      Product Manager @Viveport, Global VR content platform - Planned and managed consumer-facing products/features for global store (60+ countries) - Collected business expectations, requirements, user feedback and defined product requirement, spec, use case and user flow for new feature development and improvement - Coordinated with cross function teams including Marketing, Engineering, UI/UX Design, BI, Operation, UT and Customer Services teams to ensure product quality throughout product life cycle - Coordinated marketing campaigns, promotions, and event landings and work with project managers for development scheduling and prioritizing - Defined and designed feature tool spec to fulfill business requirements for feature configuration Show less

  • HTC
    • Taiwan
    • Consumer Electronics
    • 700 & Above Employee
    • Global Website PM
      • Aug 2017 - Oct 2018

      - Managed HTC official website (htc.com) across 40+ country sites with 20+ languages.- Collaborated with cross-functional teams including product, marketing, design, eCommerce, development, publishing teams and regional leads to drive successful launches.- Re-designed working model and allocate workload to improve efficiency by 3X.- Led publishing team of 5-10 people (Seattle, Taipei, London, Dubai) to deliver digital content on top of business goals.- Analyzed, interpreted and converted website data into design by collaborating with eCommerce, UX/UI team, regions and vendors for website revamp.- Projects:• Global Projects: HTC U12+ (2018 flagship), HTC U11+ (2017 flagship), HTC U12 life, HTC U11 life, HTC U11 EYEs, HTC Desire 12/Desire 12+• HTC.com Global Projects: HTC.com revamp, SEO Show less

    • Digital Marketing Specialist
      • Aug 2017 - Apr 2018

      - Tailored digital marketing strategies for Australia market by structuring, planning, executing and optimizing campaigns.- Channels include owned social, push notification, eDM, paid media (AdWords, Facebook).

    • Website Manager, eCommerce and Business
      • Jul 2016 - Jul 2017

      Oversea working experience in Seattle - North America (Jan 2017-July 2017):- Onsite supported North America digital marketing for flagship global announcement, product/content management, campaign page building (HTML+CSS) and market specific requests.- Assisted in local digital projects, seasonal promotions, regional requests, troubleshooting and content deliveries for htc.com official website.- Projects• Global Projects: HTC U11 (2017 flagship)• Regional Projects: Site user flow redesign, Legacy phone management, Regional sku launchesHeadquarter based working experience - North Asia (July 2016-Dec 2016):- Managed HTC official website (htc.com) by working closely with North Asia regional leads, including localizations, maintenance, website feasibility estimation and recommendations, etc.- Co-worked with HQ and region accounts for global and regional requests (i.e. ranging info, global events, software updates, etc.) .- Global Projects: HTC U Ultra, HTC U Play, HTC Desire10 pro/lifestyle Show less

  • L'Oréal
    • France
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Product Marketing Intern
      • Jul 2015 - Aug 2015

      - Achievements: contributed in Maybelline’s product positioning in face category by below two main projects: • Product Positioning Project Independently developed new product position strategy by exploring and defining customer insights, conducting competitive surveys and proposing concepts. • Pre-market Research Executed field research as well as feasibility evaluation and gave recommendations for future products in Taiwan market. - Coordinated with cross-functional teams for marketing execution – product survey, channel requirements, product promotion delivery. Show less

  • Neux Tech
    • Taipei City, Taiwan
    • Business Intern
      • Jun 2014 - Feb 2015

      - Web Design 2.0 Project Dived in modern web design and demonstrated it as selling-point on official site. - Directly communicated with potential clients for requirement clarification and integrated into development process. - Developed thoroughly thinking by taking business, user and technical perspectives into consideration. - Web Design 2.0 Project Dived in modern web design and demonstrated it as selling-point on official site. - Directly communicated with potential clients for requirement clarification and integrated into development process. - Developed thoroughly thinking by taking business, user and technical perspectives into consideration.

Education

  • National Tsing Hua University
    Master of Business Administration - MBA, Service Science

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