Experience

Pelmorex Corp

• Canada
• Information Services
• 100 - 200 Employee

• Team Lead - Ad Operations

  • Sep 2018 - Present

  Toronto, Canada Area



Filosophic Goods

• Co-founder & Managing Director

  • Dec 2019 - Apr 2021



Multiview

• United States
• Marketing Services
• 400 - 500 Employee

• Team Lead, Senior Programmatic Manager

  • Jan 2017 - Sep 2018

  Toronto, Canada Area • Specializing in B2B Programmatic Marketing • Team Lead for all of the Multiview Canada Programmatic Advertising Account Managers • Report into VP, Canada to provide updates regarding Canadian Programmatic operations and product line development changes, and work closely alongside other department directors to enact product and service-related optimizations • Design media kits, sales sheets, and other marketing collateral to support department functions • Assist in organizing… Show more • Specializing in B2B Programmatic Marketing • Team Lead for all of the Multiview Canada Programmatic Advertising Account Managers • Report into VP, Canada to provide updates regarding Canadian Programmatic operations and product line development changes, and work closely alongside other department directors to enact product and service-related optimizations • Design media kits, sales sheets, and other marketing collateral to support department functions • Assist in organizing social events, volunteering opportunities, teambuilding excursions, mentoring 1:1s, and other professional development opportunities for Canadian account managers • Making decisions about maintaining a productive work environment including seating arrangements, hiring and work allocations • Nurture relationships with 50+ high spend B2B clients by confidently managing all day-to-day communications • Working directly with our DSP partner to ensure campaigns are functioning properly and at an optimal level • Coordinating with the Data Analysis and Graphic Design departments to ensure efficiency of the Account Manager team and our clients’ campaigns • Comfortable analyzing and reporting results for campaigns, including recommendations for further product optimizations in accordance with internal department KPIs - Experience in analytical/reporting tools (ex. Google Analytics) • Problem solving to constantly work to improve client CTR’s and provide recommendations for additional brand marketing support • Proficient in the following (but not limited to) marketing social media channels for businesses (Facebook, Google+, Youtube, Instagram, Snapchat, Pinterest, Twitter • Handle sensitive matters relating to contractual obligations, large books of business, client relations, partnership management, and employee relations Show less



Accuen

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Manager, Programmatic Media Specialist

  • Aug 2016 - Jan 2017

  Toronto, Canada Area • Managing accounts such as Scotia Bank and Government of Ontario • Handling RFPs and strategical programmatic proposals for the client • Come up with creative optimization plans for ongoing campaigns • Identifying new testing opportunities and Developing Case Studies for Accuen Canada • Identify, analyze, and interpret trends or patterns in complex data sets for our clients • Putting together educational decks Major Clients: Government of Ontario, Scotia Bank, OLG, LCBO… Show more • Managing accounts such as Scotia Bank and Government of Ontario • Handling RFPs and strategical programmatic proposals for the client • Come up with creative optimization plans for ongoing campaigns • Identifying new testing opportunities and Developing Case Studies for Accuen Canada • Identify, analyze, and interpret trends or patterns in complex data sets for our clients • Putting together educational decks Major Clients: Government of Ontario, Scotia Bank, OLG, LCBO, Enterprise & University of New Brunswick Show less



Amnet Group

• France
• Advertising Services
• 1 - 100 Employee

• Programmatic Account Manager

  • Jul 2015 - Aug 2016

  Toronto, Canada Area • Programmatic Account Manager/Data analyst • Set-up, launch, and manage a portfolio comprised of high profile accounts such as GM, Cineplex, WorkSafe BC, BonneO • Develop and implement data collection systems and other strategies that optimize statistical efficiency and data quality • Leading proprietary product/tool development projects - implementation, and tracking of a specific short-term project which has a beginning, an end and specified deliverable. • Acquire data from… Show more • Programmatic Account Manager/Data analyst • Set-up, launch, and manage a portfolio comprised of high profile accounts such as GM, Cineplex, WorkSafe BC, BonneO • Develop and implement data collection systems and other strategies that optimize statistical efficiency and data quality • Leading proprietary product/tool development projects - implementation, and tracking of a specific short-term project which has a beginning, an end and specified deliverable. • Acquire data from primary or secondary data sources and maintain databases/data systems • Identify, analyze, and interpret trends or patterns in complex data sets from our DMP • Taking part in developing data-related educational pieces (External/Internal education)

• Programmatic Account Coordinator

  • Jul 2014 - Jul 2015

  Account services Campaign Set up Campaign optimization Reporting and Analysis Planning Recommendations



Avatech Accelerator

• Iran
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Mentor - Customer Acquisition, Social Media Strategy

  • Jun 2014 - Jul 2016

  Mentoring Startups on Social Media Strategy & Customer Acquisition



Ad Lounge

• Canada
• Advertising Services
• 1 - 100 Employee

• Co-Director of Sponsorship

  • Aug 2015 - Apr 2016



GestureLogic Inc.

• Social Media Intern

  • May 2014 - Jul 2014

  Content Creation Social Media Management Social Media Strategy