Experience

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  Pelmorex Corp

  • Toronto, Canada Area

  • Team Lead - Ad Operations

    • Sep 2018 - Present
    • Toronto, Canada Area

• 

  Filosophic Goods

  • Co-founder & Managing Director

    • Dec 2019 - Apr 2021

• 

  MultiView

  • Toronto, Canada Area

  • Team Lead, Senior Programmatic Manager

    • Jan 2017 - Sep 2018
    • Toronto, Canada Area

    • Specializing in B2B Programmatic Marketing • Team Lead for all of the Multiview Canada Programmatic Advertising Account Managers• Report into VP, Canada to provide updates regarding Canadian Programmatic operations and product line development changes, and work closely alongside other department directors to enact product and service-related optimizations• Design media kits, sales sheets, and other marketing collateral to support department functions• Assist in organizing social events, volunteering opportunities, teambuilding excursions, mentoring 1:1s, and other professional development opportunities for Canadian account managers• Making decisions about maintaining a productive work environment including seating arrangements, hiring and work allocations• Nurture relationships with 50+ high spend B2B clients by confidently managing all day-to-day communications• Working directly with our DSP partner to ensure campaigns are functioning properly and at an optimal level• Coordinating with the Data Analysis and Graphic Design departments to ensure efficiency of the Account Manager team and our clients’ campaigns• Comfortable analyzing and reporting results for campaigns, including recommendations for further product optimizations in accordance with internal department KPIs - Experience in analytical/reporting tools (ex. Google Analytics)• Problem solving to constantly work to improve client CTR’s and provide recommendations for additional brand marketing support• Proficient in the following (but not limited to) marketing social media channels for businesses (Facebook, Google+, Youtube, Instagram, Snapchat, Pinterest, Twitter• Handle sensitive matters relating to contractual obligations, large books of business, client relations, partnership management, and employee relations

• 

  Accuen

  • Toronto, Canada Area

  • Manager, Programmatic Media Specialist

    • Aug 2016 - Jan 2017
    • Toronto, Canada Area

    • Managing accounts such as Scotia Bank and Government of Ontario• Handling RFPs and strategical programmatic proposals for the client• Come up with creative optimization plans for ongoing campaigns• Identifying new testing opportunities and Developing Case Studies for Accuen Canada• Identify, analyze, and interpret trends or patterns in complex data sets for our clients• Putting together educational decksMajor Clients: Government of Ontario, Scotia Bank, OLG, LCBO, Enterprise & University of New Brunswick

• 

  AMNET - The Aegis Trading Desk

  • France
  • Advertising Services
  • 100 - 200 Employee

  • Programmatic Account Manager

    • Jul 2015 - Aug 2016

    • Programmatic Account Manager/Data analyst• Set-up, launch, and manage a portfolio comprised of high profile accounts such as GM, Cineplex, WorkSafe BC, BonneO• Develop and implement data collection systems and other strategies that optimize statistical efficiency and data quality• Leading proprietary product/tool development projects - implementation, and tracking of a specific short-term project which has a beginning, an end and specified deliverable.• Acquire data from primary or secondary data sources and maintain databases/data systems• Identify, analyze, and interpret trends or patterns in complex data sets from our DMP • Taking part in developing data-related educational pieces (External/Internal education)

  • Programmatic Account Coordinator

    • Jul 2014 - Jul 2015

    Account servicesCampaign Set upCampaign optimizationReporting and AnalysisPlanning Recommendations

• 

  Avatech Accelerator

  • Mentor - Customer Acquisition, Social Media Strategy

    • Jun 2014 - Jul 2016

    Mentoring Startups on Social Media Strategy & Customer Acquisition

• 

  Next Gen Dinner Series 2016 Presented by Ad Lounge

  • Co-Director of Sponsorship

    • Aug 2015 - Apr 2016

• 

  GestureLogic Inc.

  • Social Media Intern

    • May 2014 - Jul 2014

    Content CreationSocial Media Management Social Media Strategy