Pedro Pablo Martinez Duarte

Marketing Manager at Zuma - Castrol
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Contact Information
us****@****om
(386) 825-5501
Location
Fraijanes, Guatemala, Guatemala, GT
Languages
  • Español Native or bilingual proficiency
  • Ingles Full professional proficiency

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Credentials

  • Master Online Blockchain & Negocio - Binance + Founderz
    Founderz
    Jul, 2022
    - Nov, 2024

Experience

  • Zuma
    • Guatemala
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • Sep 2017 - Present

      Lead trade and brand marketing strategy in Guatemala for global brands like Castrol, Prestone, Loctite, Philips, Champion & other relevant automotive brands. Lead trade and brand marketing strategy in Guatemala for global brands like Castrol, Prestone, Loctite, Philips, Champion & other relevant automotive brands.

  • PepsiCo
    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Regional Brand Coordinator of Doritos, Cheetos & Tostitos for CARICAM
      • Apr 2016 - Aug 2017

      Brand Coordinator for Doritos, Cheetos & Tostitos in the region of Central America and Caribbean.i. Lead marketing strategy ii. Media Planiii. Budget Controliv. Innovation Launchv. Consumer understanding

    • Franchise Analyst & Ocean Spray Brand Coordinator - Guatemala
      • Apr 2015 - Apr 2016

      i. Market Understandingii. Lead Business meeting with Bottleriii. Track brands by key metrics (Share of market, sales, brand power, distribution)iv. Promote Ocean Spray brand awareness among consumers.

    • Business Development Analyst
      • Jan 2014 - Apr 2015

      i. Determine feasibility for product innovationii. Pricing strategies analysisiii. Capex investment analysisiv. Tracking to financial metrics (NOPBT, Marginal Contribution)

  • Grupo Valor
    • Mexico
    • Business Consulting and Services
    • 1 - 100 Employee
    • Consultant for Cementos Argos Panamá
      • Jan 2013 - Dec 2013

      i. Customer Service Improvement ii. Supply chain efficiency iii. Logistics efficiency iv. Inter-company communication i. Customer Service Improvement ii. Supply chain efficiency iii. Logistics efficiency iv. Inter-company communication

  • Banco GyT Continental
    • Guatemala
    • Banking
    • 700 & Above Employee
    • Marketing Coordinator
      • Jun 2012 - Dec 2012

Education

  • Founderz
    Master Online Blockchain & Negocio, Finance
  • Panamerican Business School
    Master Transformación digital, Digital
    2021 - 2022
  • Universidad del Valle de Guatemala
    Bachelor of Engineering (B.E.), Business Administration and Management, General
    2009 - 2012
  • Escuela de Comercio Internacional
    Posgrado en Comercio Internacional
    2014 - 2015

Community

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