Experience

GFR Media
• United States
• Broadcast Media Production and Distribution
• 200 - 300 Employee
• CEO

  • May 2021 - Present


Producciones T.S.H.P.

• Owner

  • 2005 - Present

  As an event production company, Producciones T.S.H.P focuses in providing free entertainment for the public as well as economic drivers to the community it serves. It has obtained sponsorships exceeding $1.7 million from top Puerto Rican and international brands. Events are organized locally and internationally. Among others, such events include: • El Mercado Urbano • Monica Puig Invitational • Jazz Haven: St. Thomas • Jazz en la Bahía • Movimiento Empresarial Show less



Global Golf Management

• United States
• Spectator Sports
• 1 - 100 Employee

• Tournament and Commercial Director/Sponsorship

  • 2017 - Present

  “Pedro serves as the head of GGM’s commercial efforts in Puerto Rico, as well as other new ventures and development, including the 2020 Super Bowl. Mr. Zorrilla is a go-getter, and has been instrumental in GGM’s charity efforts on the island of Puerto Rico, raising more than 1.0m for education and sports initiatives.” “Pedro serves as the head of GGM’s commercial efforts in Puerto Rico, as well as other new ventures and development, including the 2020 Super Bowl. Mr. Zorrilla is a go-getter, and has been instrumental in GGM’s charity efforts on the island of Puerto Rico, raising more than 1.0m for education and sports initiatives.”


Universidad del Sagrado Corazón
• Puerto Rico
• Higher Education
• 300 - 400 Employee
• Professor

  • 2015 - Present


Ventana Events

• President

  • 2008 - Present

  Event Production company which specializes in the management of the Latin Jazz concert series Ventana al Jazz across the United States: • Ventana al Jazz Miami-Wynwood • Orlando • New York • Chicago • Event Production company which specializes in the management of the Latin Jazz concert series Ventana al Jazz across the United States: • Ventana al Jazz Miami-Wynwood • Orlando • New York • Chicago •



Perfxecuted

• United States

• CEO

  • 2017 - 2019

  Logistics event production company that specializes in strategic promotion and social media management. Logistics event production company that specializes in strategic promotion and social media management.



La Marketa & Co.

• United States
• Maritime Transportation
• 1 - 100 Employee

• President

  • 2014 - 2018

  Elegant bistro café and bar that served as a market place located in the heart of the metropolitan and financial area, where Puerto Rican farmers could present their products in order to promote the local economy. Elegant bistro café and bar that served as a market place located in the heart of the metropolitan and financial area, where Puerto Rican farmers could present their products in order to promote the local economy.



Reliable Financial Services Corporation

• Senior Vice-President/Senior Commercial Credit Officer and Director

  • 2001 - 2006

  • Responsible for a commercial credit portfolio of $1.2 billion in retail loans, business development and relationship management with numerous auto dealers. Lending Authority $125,000 Retail, $5 million Wholesale. • Increased the retail portfolio from $725 million to $1.2 billion, and market share from 12.5% in 2001 to 19.6% in 2005. • Responsible for the development of marketing strategies and product development. Establishing the Reliable Triple Cero financial program to compete with leasing companies in the market, reaching $325 million dollars in a 36 months with delinquencies under 0.5%. Show less



Bella International Corporation

• Senior Vice-President/General Manager

  • 2000 - 2001

  • Supervised the Wholesale and Retail sales for all the products related to cars, parts and the service divisions. • Administered the product management and advertising development of every Bella International product and its marketing implementations. • Supervised the Wholesale and Retail sales for all the products related to cars, parts and the service divisions. • Administered the product management and advertising development of every Bella International product and its marketing implementations.



Banco Popular de Puerto Rico

• • 1993 - 2001

• • 1997 - 2000

  • Responsible for the banking relationship of key clients.• Managed loans, investments and credit portfolios for clients, as well as provided consultations on business and financial opportunities in Puerto Rico.

• • 1996 - 1997

  • Directed day to day operations in the branch, as well as established business goals for the division and its employees.

• • 1993 - 1995