Media Executive

• Sep 2023 - Present

Business Development Manager (SaaS)

• Mar 2023 - Sep 2023

- Proactively drives end-to-end sales cycle: from prospecting to deal closure. - Cultivates lasting client relationships as a dedicated account manager. - Crafts customized software solutions to effectively tackle customer pain points. - Demonstrates consistent excellence, surpassing sales targets for revenue growth. - Showcases expertise in impactful demos, objection handling, and contract negotiation. - Strategically manages a robust sales pipeline via skilled prospecting techniques. - Collaborates cross-functionally to ensure a seamless customer journey and identifies upsell opportunities for clients. Show less

Account Executive

• Aug 2022 - Feb 2023

- Develops and implements effective strategies to achieve marketing goals and objectives. - Conducts thorough research to understand target audiences, their preferences, and behaviors. - Possesses expertise in managing and optimizing Facebook ad campaigns, from audience targeting to creative development. - Utilizes data-driven insights to optimize advertising budgets and maximize return on investment (ROI). - Generates comprehensive reports to track campaign performance and provides actionable insights to clients. - Analyzes campaign data and metrics to identify strengths, weaknesses, and areas for improvement. - Demonstrates proficiency in managing pay-per-click (PPC) campaigns on Google Ads and executing successful advertising campaigns on LinkedIn. Show less

Marketing Executive

• Jan 2022 - Jun 2022

- Account Manager for prominent brands including Fnatic, Sorare, FY!, Crazy Angel, Miniweight, Goodleaf, and Resolve Medical Bills. - Demonstrates expertise in devising and executing highly effective affiliate strategies to drive revenue growth and establish strong partnerships. - Conducts comprehensive industry competitor research to stay ahead of trends, identify market opportunities, and deliver impactful campaigns. - Monitors and audits client campaign performance, analyzing crucial metrics including clicks and average order values (AOVs). - Builds and nurtures relationships with key Scale Affiliate, Influencer, and Brand partners to drive collaborative success. - Exhibits exceptional budget management skills, ensuring optimal campaign performance and maximizing return on investment (ROI). - Provides valuable support for client pitches, quarterly business reviews (QBRs), and meetings, driving client satisfaction and retention. - Proactively identifies and develops growth strategies within the performance channel, leveraging platforms like search and social advertising. Show less

Marketing Assistant

• Feb 2021 - Dec 2021

- Conducts thorough industry competitor research for each client to stay informed and identify market trends and opportunities. - Manages social media accounts for clients, ensuring effective content creation, scheduling, and engagement. - Performs keyword research and analysis to optimize SEO strategies and improve website visibility. - Executes basic SEO reports for clients, providing insights into website performance and recommendations for improvement. - Conducts site audits to analyze technical aspects of clients' websites and generate comprehensive reports. - Updates social media and Facebook campaigns with new creative designs to enhance engagement and performance. - Regularly checks and analyzes Facebook Ads performance reports, optimizing campaigns for better results. - Conducts extensive research on competitors, target audience, and insights before launching Facebook ad campaigns. - Utilizes Google Analytics for in-depth analysis of website performance and prepares weekly reports for clients. - Conducts research and analysis for PPC ad campaigns, including extensive keyword research and weekly reporting. - Proficient in using tools such as Google Analytics, SEMRush, Ahrefs, Instagram Insights, Google AdWords, Facebook Ads Manager, Facebook Business, Excel, and Buffer. Show less

Inside Sales Business Partner Support

• Mar 2019 - Mar 2020

- Resolves simple customer issues related to distribution and pricing, actively following up to support field account managers. - Manages both indirect and direct deal escalations, ensuring adherence to standard service level agreements (SLAs). - Engages with HPE Business Units and external partners to provide pricing and support to HPE's customers. - Communicates effectively with the order management team to ensure timely fulfillment of customer orders. - Generates sales opportunities within the CRM system, utilizing Salesforce for efficient lead management. - Maintains up-to-date and accurate updates in Salesforce and establishes linkages with relevant tools and portals. - Coordinates the provision of demonstration kits and loan equipment on behalf of field sales representatives. Show less