Experience

Zuma

• Guatemala
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Sep 2017 - Present

  Lead marketing strategy for Castrol, Prestone, Loctite, Tecfil, & other relevant automotive brands. Lead marketing strategy for Castrol, Prestone, Loctite, Tecfil, & other relevant automotive brands.



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Regional Brand Coordinator of Doritos, Cheetos & Tostitos for CARICAM

  • Apr 2016 - Aug 2017

  Brand Coordinator for Doritos, Cheetos & Tostitos in the region of Central America and Caribbean.i. Lead marketing strategy ii. Media Planiii. Budget Controliv. Innovation Launchv. Consumer understanding

• Franchise Analyst & Ocean Spray Brand Coordinator - Guatemala

  • Apr 2015 - Apr 2016

  i. Market Understandingii. Lead Business meeting with Bottleriii. Track brands by key metrics (Share of market, sales, brand power, distribution)iv. Promote Ocean Spray brand awareness among consumers.

• Business Development Analyst

  • Jan 2014 - Apr 2015

  i. Determine feasibility for product innovationii. Pricing strategies analysisiii. Capex investment analysisiv. Tracking to financial metrics (NOPBT, Marginal Contribution)



Grupo Valor

• Mexico
• Business Consulting and Services
• 1 - 100 Employee

• Consultant for Cementos Argos Panamá

  • Jan 2013 - Dec 2013

  i. Customer Service Improvementii. Supply chain efficiency iii. Logistics efficiencyiv. Inter-company communication i. Customer Service Improvementii. Supply chain efficiency iii. Logistics efficiencyiv. Inter-company communication