Experience

Nower

• Business Consulting and Services
• 1 - 100 Employee

• Strategy and BU Lead

  • Oct 2021 - Present

  Business strategy for management consulting and training. Lead of Europe BU, based in Portugal. Business strategy for management consulting and training. Lead of Europe BU, based in Portugal.



Dinee

• Technology, Information and Internet

• Co-founder

  • Mar 2021 - Oct 2022

  Dinee is a meal-kit platform, with dishes from renowned chefs and restaurants in Portugal, to finish the preparation at home. It is a startup founded by partners Pedro Horigoshi, Luiz Medeiros and Sebastião Castilho and participated in the 2020 edition of Startup Lisboa's From Start To Table program. Dinee is a meal-kit platform, with dishes from renowned chefs and restaurants in Portugal, to finish the preparation at home. It is a startup founded by partners Pedro Horigoshi, Luiz Medeiros and Sebastião Castilho and participated in the 2020 edition of Startup Lisboa's From Start To Table program.



Independent

• Uganda
• International Trade and Development

• Independent Business & Strategy Consultant

  • Oct 2017 - Oct 2021

  Business consultant focused on digital product development, digital transformation for SMEs and digital marketing. Among some projects, the following stand out: • Segurança Rodoviária – Business strategy to convert a traditional book publisher for driving schools to an e-learning platform. Product lead and coordination of UX / UI / programming to develop the new platform and ensure features are according to client´s habits and business needs. • Global For You – Platform for companies to hire IT contractors directly, without intermediation. Relaunch of the recruitment digital product, simplifying the process for both freelancers and companies and making benefits more noticeable. Digital Marketing plan (owned, paid and gained midia). • True Careers – HR SaaS for companies. Product lead to leverage the Performance Manager System to a cloud-based Talent Manager complete solution, adding recruitment, learning & development, employee colab, benefits and workforce planning new modules. My role was to define the business strategy, the modules, design the product and lead the development team. • K21 – Agility training and consulting company. Portugal and Spain market study, marketing plan and execution. Agile HR strategy for Brazilian business. Show less



HomeMakers Lab

• Portugal
• Food and Beverage Services

• Founder

  • Jan 2020 - Sep 2020

  HomeMakers Lab is a community of urban food & beverage artisans, that helps people who are curious about crafting to get knowledge and equipment required to start. The startup was accelerated by Startup Lisboa through the program From Start to Table 2019. Research was completed with more than 250 interested people and MVP completed with 6 workshops sold-out, with 38 paid customers and 350 leads generated in 2 months. Expansion from 1 trial workshop to 6 different themes, with paid instructors. Due to Covid-19 pandemic, all events were suspended, and the activity put on-hold. Show less



The Guardians of Alentejo

• General Manager

  • Oct 2017 - Nov 2019

  Online travel reservation platform for integrated booking at accommodation, activities, restaurants, events and points of interest in Alentejo region, Portugal. My role in the first year was to lead the development of the digital solution with a product team (product, engineers, UX, UI) and in the second year lead the go-to-market strategy with a growth team (customer experience, digital marketing and media, B2B sales). More than 90 infrastructures in Alentejo adopted the platform, with more than 300 products available for instant booking. Average of 200 users per day at the platform, 1,300 followers on Instagram and 2,000 followers on Facebook. Show less



Natura

• United States
• Facilities Services
• 1 - 100 Employee

• New Business Senior Manager

  • Jul 2013 - Jul 2017

  New business internal development (new brands, categories and channels). Full business strategy, project development lead, launch and management. Leadership of multifunctional (MKT/Supply Chain/Sales/IT/R&D) development team of 17 people in 3 hierarchy levels.

• Head of Personal Care Business Unit for Latin America

  • Apr 2011 - Jun 2013

  Participation in the creation of the new regional Latin America office in Buenos Aires, with leadership roles in process design and new structure implementation. Lead of bath and body care categories and Natura Ekos e Sève brands for Latin America and France. Results: +50% revenue growth last year in the position.

• Brand and Category Manager

  • Jan 2009 - Mar 2011

  Management of bath soaps category for Brazil. Responsible for category P&L, innovation pipeline, promotions schedule and category activation. Lead of the category during new industrial facility built in Amazon for the usage of Brazilian rainforest oils in soaps, resulting in +40% average annual growth in the period.Natura Ekos brand business management. The second largest Natura brand, responsible for brand P&L, brand activation, categories interaction, product launches and monitoring, delivering +30% average annual growth in the period. Show less

• Product Manager

  • Oct 2006 - Dec 2008

  Product development leader with more than seven projects completed in two years, including the development of bath care, hair care, body care, perfumes and skincare. Highlight to premium Natura Ekos soap bars line with four patents registered and Idea award design winning.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Marketing Trainee

  • Jan 2005 - Oct 2006

  Marketing trainee for laundry category (Home Care) with regional scope LATAM. Leadership of innovation projects, product launches and communication strategies. Successful launches of soap laundry bar Xtra in Central America and Puro in Colombia.

• Marketing Intern

  • Jan 2004 - Dec 2004

  1-year internship within Arisco local Brazilian food brand, responsible for new products development, packaging artworks and customer complaints of broths and seasonings.