Pedro Hernández Ulloa

Director of Sales Marketing at A Creba Private Island
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Contact Information
Location
Santiago de Compostela, Galicia, Spain, ES
Languages
  • Spanish Native or bilingual proficiency
  • Galician Native or bilingual proficiency
  • English Native or bilingual proficiency
  • French Full professional proficiency
  • Italian Limited working proficiency
  • Chinese Elementary proficiency
  • Portuguese Limited working proficiency

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Credentials

  • Certificate of Proficiency in English- C2
    University of Cambridge
    Jun, 2012
    - Sep, 2024
  • Delf certificat en langue Française- B2
    Centre international d'études pédagogiques (CIEP)
    Jun, 2012
    - Sep, 2024

Experience

    • Hospitality
    • 1 - 100 Employee
    • Director of Sales Marketing
      • Oct 2021 - Present

      A Creba Private Island brings the ultimate one-of-a-kind and secluded private island experience to Europe. Nestled in the verdant northern part of Spain and just a stone's throw away from most European cities, our self-sustainable island is the idyllic escape from daily rushes and worries, featuring every possible comfort for our guest's delights. A Creba Private Island brings the ultimate one-of-a-kind and secluded private island experience to Europe. Nestled in the verdant northern part of Spain and just a stone's throw away from most European cities, our self-sustainable island is the idyllic escape from daily rushes and worries, featuring every possible comfort for our guest's delights.

    • Spain
    • Hospitality
    • 1 - 100 Employee
    • Sales Manager
      • Oct 2020 - Sep 2021
    • Thailand
    • Hospitality
    • 700 & Above Employee
    • Assistant Sales Manager (Acting Sales Manager)
      • Aug 2019 - Aug 2020

      -Establish and maintain business relationships with all trade partners worldwide. -Assist the Director of Sales and Marketing in the creation and implementation of strategies and tactics to enhance business performance. -Assist the Revenue and Reservations Manager with the creation and analysis of forecasts and occupancy trends. -Prepare reports, forecasts and statistics to ensure optimal business performance.-Create promotions, offers, special campaigns, contracts and barter agreements.-Host on-site industry visits (FAM and Press trips).-Liaise with the HQ of Six Senses Hotels Resorts and Spas as well as international offices on S&M joint activities and group-wide initiatives.-Assist in the creation of a marketing and social media strategy alongside the Marketing and Communications Manager. -Organize and manage on-site events such as island buyouts and weddings.-Get involved and promote community outreach activities and CSR projects.-Be the number one ambassador of Six Senses Zil Pasyon before guests, colleagues, clients, owners and general-public alike.-Ensure that all the above mandates abide to Six Sense’s corporate philosophy cornerstones; wellness and sustainability. Show less

    • Sales and Marketing Coordinator
      • Sep 2018 - Aug 2019

      -Assist in the implementation of Sales, Marketing and Public Relations strategies.-Prepare reports, forecasts and statistics to ensure optimal business performance.-Create promotions, offers, special campaigns, contracts and barter agreements. -Actively monitor and engage in all social media channels of the resort, ensuring their smooth running. -Liaise with the HQ of Six Senses Hotels Resorts and Spas as well as international offices on S&M joint activities and group-wide initiatives. -Assist in keeping relationships with all partners worldwide.-Create and maintain contact with all key media agencies worldwide.-Assist in scouting, planning and hosting Press and Familiarization trips.-Create and maintain Resort’s collateral and graphic materials.-Assist in media creation. -Get involved and promote community outreach activities and CSR projects. -Be the number one ambassador of Six Senses Zil Pasyon before guests, colleagues, clients, owners and general-public alike. -Ensure that all the above mandates abide to Six Sense’s corporate philosophy cornerstones; wellness and sustainability. Show less

    • Spectator Sports
    • 1 - 100 Employee
    • Strategic Management Assistant
      • Sep 2016 - Sep 2017

      -Assist with the daily course content creation and handling for Strategic Management, Corporate Strategy, Developing Entrepreneurial Projects and Strategic Investments courses at Bachelor, EMBA and MGH levels. -Assist PhD professors with their research efforts and publications. -Extensive Industry research. -Assist with exam planning and correction. -Assessment of students work such as business projects and presentations. -Exposure to industry professionals with a particular focus in the Strategy, Development, Investments, Finance and Entrepreneurship areas. Assistant to: Achim Schmitt, PhD- Strategic Management associate professor and associate vice-dean for Graduate Studies at the Ecole Hôtelière de Lausanne (Research focus: Organization theory and strategic management, with particular interest in organizational ambidexterity, organizational decline, corporate turnarounds and strategic renewal.) Margarita Cruz Barrientos, PhD- Corporate Strategy and Developing Entrepreneurial Projects assistant professor at the Ecole Hôtelière de Lausanne (Research focus: Overcoming authenticity constraints on entrepreneurship in the Franconian beer industry, The entrepreneurial seizing of opportunities after technological changes and Performance feedback and organizational identity) Show less

    • Student Ambassador
      • Sep 2012 - Jul 2016

      -Selected to be an ambassador of the Ecole Hôtelière de Lausanne during my studies. -Accompany industry experts and guests when on-campus. -Conduct interviews and assist with the admission process and selection of prospective students. -Be the image of the school and promote the EHL spirit both on campus (open day, student fairs…) and around the world through the extensive alumni network. -Selected to be an ambassador of the Ecole Hôtelière de Lausanne during my studies. -Accompany industry experts and guests when on-campus. -Conduct interviews and assist with the admission process and selection of prospective students. -Be the image of the school and promote the EHL spirit both on campus (open day, student fairs…) and around the world through the extensive alumni network.

    • Thailand
    • Hospitality
    • 1 - 100 Employee
    • Business Development Coordinator
      • Feb 2015 - Aug 2015

      Working under the supervision of the Director of Business Development (Sales & Marketing, Revenue Management and Events & Catering). -Cross-exposure mainly to the Sales & Marketing and Events department. -Support the sales team with the handling of sales leads. -Asssit with the organisation and planning of upcoming events (for up to 1500 people). -Ensure the implementation of a smooth Sales & Marketing strategy in accordance to Hilton’s standards. -Support the team in all daily tasks. -Exposure to the Revenue Management propietary systems used by Hilton in order to maximize business performance. Show less

    • Indonesia
    • Aviation & Aerospace
    • 1 - 100 Employee
    • Reception & Guest Relations
      • Jul 2013 - Sep 2013
    • Italy
    • Hospitality
    • 200 - 300 Employee
    • Front Desk Agent
      • Mar 2013 - Jun 2013

Education

  • Ecole hôtelière de Lausanne
    Bachelor's degree (Honors), International Hospitality Management
    2012 - 2016
  • Colegio Manuel Peleteiro, Santiago de Compostela, Spain
    High School, Specialization in Social Sciences
    1997 - 2012
  • St.David Catholic Secondary School, Waterloo, Canada
    High School
    2008 - 2009
  • CHIA- Certificate in Hotel Industry Analytics
    American Lodging Association

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