Experience

Noctua Advisory

• Brazil
• Hospitality
• 1 - 100 Employee

• Founder & Managing Partner

  • May 2022 - Present

  Market intelligence in hospitality, entertainment and tourism. A young company, but with an experienced team. Over the past 20 years, our team has advised 500+ projects in 10+ different countries. Discover the 4 groups of Noctua solutions: ➡ 𝐍𝐨𝐜𝐭𝐮𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 | Advisory and strategic management to improve results. ➡ 𝐍𝐨𝐜𝐭𝐮𝐚 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 | Conception, acceleration and implementation of new businesses. ➡ 𝐍𝐨𝐜𝐭𝐮𝐚 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 | Market intelligence for identifying trends and opportunities. ➡ 𝐍𝐨𝐜𝐭𝐮𝐚 𝐀𝐜𝐚𝐝𝐞𝐦𝐲 | Content, training and mentoring to expand the teams' business vision. Show less



Senac

• Brazil
• Higher Education
• 700 & Above Employee

• Professor of Business Development

  • Apr 2020 - Present

  Professor at Senac, in the Hospitality Management graduation program. Responsible for teaching how to structure competitive businesses in finance and strategic planning courses. Professor at Senac, in the Hospitality Management graduation program. Responsible for teaching how to structure competitive businesses in finance and strategic planning courses.



HotelInvest

• Brazil
• Hospitality
• 1 - 100 Employee

• Managing Partner

  • Jan 2019 - Mar 2022

  450+ assignments, in 10+ different countries, related to a wide spectrum of real estate assets, including limited service hotels, resorts, mixed-use developments, boutique and high-end luxury properties, timesharing, fractional, entertainment attractions, and event centers. Experience in startups, disruptive business models, and investment funds. Strong presence in the leisure, corporate, and event markets. Structuring of more than 60 businesses (strategic plan, design briefing, valuation, brand selection and management contract negotiation, fundraising) and advisory of 50+ other properties. Total of R$10 billion in assets. Key responsibilities: • Prospecting and developing of new businesses; • Dealing with clients; • Leading the consulting & valuation team; • Strategic advisory; • Strategic support to the investment fund and asset management divisions; • Coordination of sectoral studies. Show less



HVS

• United States
• Hospitality
• 200 - 300 Employee

• Consulting Director

  • Feb 2016 - Jan 2019

  Responsible for negotiating assignments in South America, dealing with clients and managing the consulting & valuation team.Main countries attended:Angola;Argentina;Bolivia;Brazil;Chile;Colombia;Ecuador;Paraguay;Peru.

• Consulting Manager

  • Mar 2013 - Feb 2016

  As an executive at HVS, Cypriano has led development plans for hotel chains, brand & management selection and contract negotiations, structuring of mixed-use complexes, business plans for investment funds, as well as hundreds of market studies, valuation and feasibility analysis for hotels and resorts, entertainment attractions, and second homes.Main responsibilities: team leadership, client presentations, business structuring and improvement of internal processes.



THR Tourism Industry Advisors

• Spain
• Business Consulting and Services
• 1 - 100 Employee

• Senior Consultant

  • Dec 2011 - Feb 2013

  Participation in global assignments in the tourism and hotel industries, including feasibility and market studies, strategic development plans, and marketing plans. Direct responsible for the building of strategic commercial alliances between the company’s headquarter in Barcelona and Brazilian consulting companies. Countries attended: Colombia; Croatia; Greece; Kazakhstan; Portugal; Spain. Main responsibilities: Prospecting of new business opportunities, negotiating of commercial partnerships, developing of financial models and marketing analysis, structuring of hotel and tourism business models, and elaborating of strategic and action plans. Show less



HVS

• United States
• Hospitality
• 200 - 300 Employee

• Consultant & Valuation Associate

  • Jan 2008 - Sep 2010

  Main responsibilities: feasibility studies and appraisals in Brazil, traveling in fieldwork to interview hotel managers and directors during market studies, writing articles to specialized media and to the company’s newsletter, monitoring and analyzing the Brazilian hotel performance. Main responsibilities: feasibility studies and appraisals in Brazil, traveling in fieldwork to interview hotel managers and directors during market studies, writing articles to specialized media and to the company’s newsletter, monitoring and analyzing the Brazilian hotel performance.



São Paulo Turismo S.A.

• Brazil
• Government Administration
• 100 - 200 Employee

• Business Inteligence Analyst

  • Jul 2005 - Jan 2008

  Responsible for developing tourism and hospitality researches in the city of Sao Paulo. Main activities: data processing, analysis, report writing, and coordination of research teams. Responsible for developing tourism and hospitality researches in the city of Sao Paulo. Main activities: data processing, analysis, report writing, and coordination of research teams.