Experience

Sanitop Portugal

• Portugal
• Construction
• 1 - 100 Employee

• Trade Marketeer

  • May 2019 - Present



Watec Company

• Ponte do Lima Area, Portugal

• Marketing Manager

  • Sep 2017 - May 2018

  Create the Marketing Department. Market analysis and competition analysis. Development of Product communication material. Organization of National and International Fairs. Definition of the company's Digital Strategy. Create the Marketing Department. Market analysis and competition analysis. Development of Product communication material. Organization of National and International Fairs. Definition of the company's Digital Strategy.



Bi-silque

• Portugal
• Business Supplies & Equipment
• 1 - 100 Employee

• Product, Channel and Content Manager

  • Mar 2016 - Sep 2017

  Market and competition analysis. Product Lifecycle Management. Development of Strategic Plan and Marketing Budget. Development of promotional material. Presence in fairs, conferences and business meetings. Implementation of a Content Management System (Salsify). Market and competition analysis. Product Lifecycle Management. Development of Strategic Plan and Marketing Budget. Development of promotional material. Presence in fairs, conferences and business meetings. Implementation of a Content Management System (Salsify).



Trio Lighting

• Porto Area, Portugal

• Key Account Manager

  • Jul 2013 - Feb 2016

  Launch of the brand Trio in the Portuguese market. Define and implement marketing and commercial strategy. Price policy, Chanel and Promotional Plan. Trade Marketing strategy; Negotiation with big retailers. Launch of the brand Trio in the Portuguese market. Define and implement marketing and commercial strategy. Price policy, Chanel and Promotional Plan. Trade Marketing strategy; Negotiation with big retailers.



Intermarché

• France
• Retail Groceries
• 700 & Above Employee

• Marketing Manager

  • Jan 2013 - Jun 2013

  Development of store concept. Market Studies, Consumer Behaviour, Market analysis and Strategy development. Development of store concept. Market Studies, Consumer Behaviour, Market analysis and Strategy development.



Sanitop

• Viana do Castelo

• Trade Marketeer

  • Mar 2012 - Dec 2012

  Creation and Development of Own Stores Concept. Point of Sale Stimulation, Promotional Planning, Range Management, Space Management, Planograms. Creation and Development of Own Stores Concept. Point of Sale Stimulation, Promotional Planning, Range Management, Space Management, Planograms.



Philips Lighting

• Netherlands
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Trade Marketeer

  • May 2010 - Apr 2011

  Market analysis; Planograms; Connection with agencies; Development of Catalogues, Leaflets and in-store communication; Product Promotions; Events organization; Coordination of in-store installer; Sales People and Customers training.

• Product and Marketing Manager

  • Apr 2004 - Apr 2010

  Manage a range of lighting articles (1800); Product Lifecycle Management; Supply Chain; Definition and execution of Marketing Plan Development of Catalogues, Leaflets and in-store communication; Events organization; Coordination of in-store installer; Sales People and Customers training.



MC

• Portugal
• Retail
• 700 & Above Employee

• Analista

  • 1994 - 1999