Alejandro Cardenas Reffel

Business and Project at Venforce GmbH
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Contact Information
us****@****om
(386) 825-5501
Location
DE
Languages
  • Español Native or bilingual proficiency
  • Ingles Native or bilingual proficiency
  • Aleman Professional working proficiency

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5.0

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Isabelle Nienhaus

Alejandro is a very educated and really nice person to work with. He's passionate about his work and his business ideas for the German market are creative and fresh. He's reliable, coordinated and an expert in his field.

Felipe Taborda

Pedro Alejandro is a specialized engineer in analytics instrumentation, with excellent sales skills, not only in Colombia but also America and Europe market's. He is a results oriented person, and a strategic relationship maker.

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Credentials

  • Fundamentos de la programación: API y servicios web
    LinkedIn
    Mar, 2023
    - Nov, 2024

Experience

    • Germany
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Business and Project
      • Dec 2020 - Present

      Digital Project Management Product Management Marketplaces projects and support Developed the implementation of new product development. Collaborated in the creation of 3 subcategories of the emissimo brand (emissimo Tec, emissimo Medical and emissimo GoGreen). Deveolping the SOPs for Software outsourcing partners, for various software packages. Professional product pictures made. Social Media and SOPs Videos from Creation, filming, editing, uploading and Sharing. Digital Project Management Product Management Marketplaces projects and support Developed the implementation of new product development. Collaborated in the creation of 3 subcategories of the emissimo brand (emissimo Tec, emissimo Medical and emissimo GoGreen). Deveolping the SOPs for Software outsourcing partners, for various software packages. Professional product pictures made. Social Media and SOPs Videos from Creation, filming, editing, uploading and Sharing.

    • Colombia
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Senior Adviser - Business Development
      • Jan 2021 - Present

    • Business Development Engineer
      • Nov 2016 - Dec 2020

      Understanding and implementing effective alternatives to add long term value to the actual and potential customers. Implementation of the sales strategy as the core element to achieve sales and revenues results, supported on in-house CRM and Digital Marketing Strategies.

    • Switzerland
    • Automation Machinery Manufacturing
    • 700 & Above Employee
    • Sales Specialist – Measurement and Analytics
      • Jan 2015 - Oct 2016

      The strategic approach needed to increase the sales volume, maintain and improve the installed base of online analyzers in Colombia and Ecuador was a very challenging task, due to multiple exterior and interior factors. Execution and good relationships where the key elements during the period. Led the Strategy process, and relationship with 7 sales channels / distributors (40+ sales engineers), managing to implement the Channels strategy, executing the "Go-To-Market" tactics of Colombia and Ecuador Show less

    • Sales Engineer
      • May 2014 - Jan 2015

      Sales Activities oriented to Oil & Energy sector. Market and new account opening and management. Engagement of new products and services, as well as supporting marketing activities and inside sales for Process Instruments, such as Flow, pressure and level instruments. Sales Activities oriented to Oil & Energy sector. Market and new account opening and management. Engagement of new products and services, as well as supporting marketing activities and inside sales for Process Instruments, such as Flow, pressure and level instruments.

    • Product Champion - Process Analytical Instrument
      • Jan 2012 - Apr 2014

      Generate profit based on a New Business unit in the company. Increase the installed base of process Analytic instruments in the Natural Gas Transportation Sector. Penetrate new markets without installed base, such as Refinery, CEMS and Natural gas plants. Manage a salesforce of 8 Sales engineers in Colombia with few Analytical background through Systematic training in applications approach of 10 process Analyzer Brands, visits with factory representatives and seminars at customer´s site in refineries, Central Processing Facilities, etc. Lead the Analytical Instrumentation division for the Colombian territory * Perform Marketing strategies (by zone, by executive and by product) * Perform technical - commercial visits throughout the national territory (Refineries, CPF, Gas plants, transfer stations and custody , engineering houses, among others) * Make presentations and product application notes * Make technical-economic offers/bids * Technically lead the implementation of the systems (engineering, selection of equipment and sub-systems, coordination of commissioning and maintenance services, among others) * Lead commercially all the opportunities of 10 manufacturersTech and CommercialGas Chromatograph GCProcess AnalyzersOnline AnalyzersSpectrometersSpectrofotometersChromatography, calorific value, H2S, Total Sulphur, Humidity, Hydrocarbon Dew Point, SO2, NOx, O2 Show less

    • Sales Engineer
      • Sep 2010 - Dec 2011

      Perform market opening of accounts from scratch in the central region of the country (Eje Cafetero). Execution of the market penetration strategy in industry and water treatment sectors. Inside Sales functions in the Process instrumentation area for the country.I led the internal instrumentation sales section Industry Mall tool (Siemens Propietary), for a team of 4 sales engineers, delivering over 40 bids, +100 process instrument selection and troubleshooting during the first year.

    • General Manager
      • Jan 2007 - May 2010

      General Management of 3 office branches. 26 employees load General Management of 3 office branches. 26 employees load

    • Sales Manager
      • Sep 2005 - Dec 2006

      3 branches sales management. New product lines, horizontal diversification 3 branches sales management. New product lines, horizontal diversification

  • SOUTH AMERICAN MACHINERIES
    • CIUDAD OJEDA - VENEZUELA
    • Internship
      • Jan 2005 - Jul 2005

      Internship in industrial engineering Work load and Inventory management proposals. Tubing and casing services for the O&G Industry Internship in industrial engineering Work load and Inventory management proposals. Tubing and casing services for the O&G Industry

Education

  • Universidad Nacional Experimental del Táchira
    Industrial Engineer, Engineering, Marketing
    1999 - 2005
  • Liceo Los Robles
    Bachelor of Science, Science

Community

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