Pearse Moran
Senior Digital Strategist at Shines Digital- Claim this Profile
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English Native or bilingual proficiency
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Japanese Limited working proficiency
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Bio
Chris Noble
I had the pleasure of working with Pearse at World Nomads for over 4 years. Pearse was the driving force behind developing and managing our global campaigns. He had an exceptional ability to not only understand key marketing challenges, but would tackle them with an astute combination of creative thinking and strategic partnership development. Always willing to challenge the status quo and immense fun to work with as well.
Angela Munoz
I had the pleasure of working with Pearse in the promotion of scholarships and global competitions globally. He is a great problem solver, very intelligent and works harmoniously across business teams. He always had a positive attitude, which made working with him easy and enjoyable.
Chris Noble
I had the pleasure of working with Pearse at World Nomads for over 4 years. Pearse was the driving force behind developing and managing our global campaigns. He had an exceptional ability to not only understand key marketing challenges, but would tackle them with an astute combination of creative thinking and strategic partnership development. Always willing to challenge the status quo and immense fun to work with as well.
Angela Munoz
I had the pleasure of working with Pearse in the promotion of scholarships and global competitions globally. He is a great problem solver, very intelligent and works harmoniously across business teams. He always had a positive attitude, which made working with him easy and enjoyable.
Chris Noble
I had the pleasure of working with Pearse at World Nomads for over 4 years. Pearse was the driving force behind developing and managing our global campaigns. He had an exceptional ability to not only understand key marketing challenges, but would tackle them with an astute combination of creative thinking and strategic partnership development. Always willing to challenge the status quo and immense fun to work with as well.
Angela Munoz
I had the pleasure of working with Pearse in the promotion of scholarships and global competitions globally. He is a great problem solver, very intelligent and works harmoniously across business teams. He always had a positive attitude, which made working with him easy and enjoyable.
Chris Noble
I had the pleasure of working with Pearse at World Nomads for over 4 years. Pearse was the driving force behind developing and managing our global campaigns. He had an exceptional ability to not only understand key marketing challenges, but would tackle them with an astute combination of creative thinking and strategic partnership development. Always willing to challenge the status quo and immense fun to work with as well.
Angela Munoz
I had the pleasure of working with Pearse in the promotion of scholarships and global competitions globally. He is a great problem solver, very intelligent and works harmoniously across business teams. He always had a positive attitude, which made working with him easy and enjoyable.
Credentials
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Certificate III Business Administration
TAFE
Experience
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Shines Digital
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Australia
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Advertising Services
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1 - 100 Employee
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Senior Digital Strategist
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Jun 2022 - Present
Leading an amazing team of account managers, my role at Shines is to help our clients grow and diversify their activities through holistic, omni-channel marketing strategies.Responsibilities for this role include:- Leading a team of account managers to ensure client success & retention- Managing a team of digital advertising experts to create value and deliver results for each client's specific needs and industry- Assessment and analysis of digital marketing performance across multiple industries- Working with clients to create omni-channel marketing campaigns and test new audiences, creative and optimisations- Reporting & Analysis of digital marketing performance including website experience & behaviour- Copywriting and design briefs
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Senior Account Manager
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Jun 2021 - Jun 2022
Working with the amazing team at Shines, I lead several client accounts and assist to develop and deliver strategic performance marketing plans & initiatives across a wide range of industries.Responsibilities for this role include:- Day to day contact point for clients, ensuring they are informed and across strategic and BAU marketing initiatives and changes- Performance reporting, analysis and optimisation of digital marketing channels- Managing a team of digital advertising experts to create value and deliver results for each client's specific needs and industry- Developing strategic marketing plans and testing schedules- Copywriting reviews and production for various clients- Creative analysis & briefing creative design initiatives or tests
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Managing Values
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Australia
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Business Consulting and Services
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1 - 100 Employee
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Project & Performance Manager
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Nov 2020 - Jun 2021
In this part-time role, I am responsible for developing a content strategy for this B2B ethics consultancy and overseeing tasks such as: - Project management of a dev. team to build e-learning modules in Articulate 365 for a large government client - Renewing and advising on the existing content strategy for the consultancy - Assisting with the tender application process for new contracts - Website administration and optimization including SEO, paid advertising, content commissioning and analytics
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World Nomads
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Australia
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Leisure, Travel & Tourism
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1 - 100 Employee
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Email Marketing Manager
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Nov 2019 - Apr 2020
Working remotely from Japan, I was responsible for managing a database of over 1 million customers, primarily by:- Optimising and automating the customer lifecycle and retention email journeys for all customers- Database segmentation & optimisation to increase engagement, sales and retention of the email channel- Trialing new lead-generation campaigns and providing analytical ROI reporting of the outcomes as per project goals- Reporting and analysis of the email channel and integration of email marketing with other paid advertising channels (Adwords, Social Media, Campaigns)- Writing or approving all marketing copy for campaigns, advertising, newsletters, web pages and email communications
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Global Campaign Marketing Manager
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Mar 2018 - Nov 2019
Reporting to the Head of Marketing, responsible for managing all campaign activity (including non-BAU advertising) for the brand globally, with a strong focus on acquisition and brand awareness leading to sales conversions. Primary responsibilities included:- Ideation, strategy, implementation and analytics/reporting for all global campaign activity- Working with regional Campaign Managers to ensure brand consistency and ROI for regional campaigns- Managing the annual budget and calendar for campaigns and non-BAU advertising globally and across 3 regional offices- Working with Head of Marketing to define, develop and implement a holistic ‘travel lifecycle’ marketing strategy including segmentation and behavioural touch points- Managing in-house design, development and digital advertising teams to deliver on individual campaign goals in key regional markets (ANZ, Asia, USA, Canada, UK, EU)- Working with digital advertising team to trial programmatic advertising through external vendors in key markets- Finding and working with B2B partners in the travel industry to drive new acquisition and brand awareness globally- Responsible for all marketing copywriting across the wider team, implementing marketing copy guidelines to ensure brand consistency across channels
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Campaign & Production Coordinator
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Dec 2016 - Feb 2018
Managing global campaign production, community engagement and bespoke content creation (film) for the World Nomads brand. Responsibilities included:- Working with internal design, content, product and advertising teams to create integrated marketing campaigns globally- Plan, produce and review 2-3 documentary film series productions annually in various global locations, including story development, B2B partner inclusions, final edit review and marketing strategy for finished assets- Marketing copywriting for all global campaigns including landing pages, emails and advertising copy- Managing annual budget for global marketing campaigns and film production
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Marketing Coordinator
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Sep 2015 - Dec 2016
A generalist role working with all internal marketing teams (content, product, advertising, campaigns) across a variety of projects, including community engagement, loyalty programs, campaigns, creative travel programs, email and video production.
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Partnerships Manager
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Oct 2017 - Nov 2019
Alongside my marketing role at World Nomads, I also co-managed The Footprints Network, a separate charitable organization founded by the company in 2006. Responsibilities included: - Managing and finding new partnerships for the charity - Allocating over $600k in funding each year to philanthropic projects globally - Administration and financial reporting for the organisation - Scheduling and producing a series of short documentary films highlighting projects and partners of the organization
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Managing Values
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Australia
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Business Consulting and Services
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1 - 100 Employee
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Office Administrator
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Jun 2015 - Feb 2016
* Maintaining the client database * Ongoing maintenance of hardware & network * Administering online surveys * Client support * Maintaining and upgrading software requirements * Training of key personnel in Microsoft Office applications * Support to bookkeeper on MYOB * General IT troubleshooting * Administration of company website * Maintaining the client database * Ongoing maintenance of hardware & network * Administering online surveys * Client support * Maintaining and upgrading software requirements * Training of key personnel in Microsoft Office applications * Support to bookkeeper on MYOB * General IT troubleshooting * Administration of company website
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Datacom
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New Zealand
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IT Services and IT Consulting
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700 & Above Employee
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Customer Service
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Feb 2011 - Jun 2015
* Customer service (phone/email/live chat) * Conducting out-bound quality assurance surveys monthly * Creating, co-assessing and providing monthly reports to clients * Training of new staff in phone, email & LiveChat roles * Participation in client focus groups and group discussions of service * Self-directed administration of LiveChat systems * Quality Assurance for LiveChat communications * Assistance with the role out of new client accounts * Varying off-phone office administration tasks * Website auditing * Creating, maintaining and assessing program scripts * Assistance with CRM and database upgrades & maintenance
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Education
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2012 - 2016
Macquarie University
Bachelor of Commerce (BCom), Marketing
Community
