Pearl Li Chong

Senior Data Management Exec at Vinda Group SEA
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Contact Information
us****@****om
(386) 825-5501
Location
Selangor, Malaysia, MY
Languages
  • English Native or bilingual proficiency
  • Mandarin Native or bilingual proficiency
  • Malay Professional working proficiency

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Experience

    • Malaysia
    • Manufacturing
    • 1 - 100 Employee
    • Senior Data Management Exec
      • Jan 2022 - Present

    • Vinda Leadership Apprentice
      • Jan 2020 - Dec 2021

      Intradepartmental rotation in a talent acceleration program, exposed to different areas of Marketing Innovation which shapes the long-term roadmap of the brand • Brand Innovation: Deliver comprehensive analysis on market landscape, assist in product strategy proposal and communication for relaunches, new product launches and future innovations • Performance Marketing and Consumer Insights: Assist in data analysis to deliver insights in support of business goals• Product Management: Packaging design from concept to print, ensure timely delivery of products & commercial roll out to product pipe. Able to manage multiple projects & stakeholders, both internal and external to ensure that timeline, budget and deliverables are on track.

    • Malaysia
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Marketing Intern/ Strategic Projects
      • Jan 2019 - Sep 2019

      • Role in planning and executing enterprise projects to achieve organisational objectives• Work with other business units to develop new solutions and customise proposals in line with clientele's needs and expectations• Co-planned and proposed a Business Intelligence Centre for the company to improve sales & marketing efficiency• In charge of designing and copywriting end-to-end content strategy of LinkedIn page• Create LinkedIn ads and campaign to boost crowdfunding initiative• Key person responsible for revamping company’s LinkedIn page. Grew the Linkedin platform by: a) Running paid and organic campaigns based on research of best practices and analysis of performance metrics b) Work with Head of Marketing to plan, build, and monitor Linkedin campaigns to raise awareness, generate engagement and conversions c) 22% increase in number of organic followers during term

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Food and Beverage Hostess
      • Jun 2018 - Sep 2018

      • Managed customer requests and reservations, seating availability and guest flow • Cross-trained in different roles (i.e serving, bussing) to optimise efficiency during high-volume, fast-paced operations • Trained 3 new hosts and hostesses on service policies • Managed customer requests and reservations, seating availability and guest flow • Cross-trained in different roles (i.e serving, bussing) to optimise efficiency during high-volume, fast-paced operations • Trained 3 new hosts and hostesses on service policies

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Cashier / Food Service Worker
      • Jun 2017 - Sep 2017

      • Responsible for operations of POS cash register, averaging 250 transactions a day • Serviced in all retail and back-end areas: cashiering, line serving, prep work and cleaning • Developed interpersonal skills while resolving customer complaints professionally • Responsible for operations of POS cash register, averaging 250 transactions a day • Serviced in all retail and back-end areas: cashiering, line serving, prep work and cleaning • Developed interpersonal skills while resolving customer complaints professionally

    • Malaysia
    • Professional Training and Coaching
    • Training Coordinator
      • Jan 2015 - Oct 2016

      • Contract-based project coordinator for corporate trainings • Worked closely with clients and logistics staff to ensure consistency between multiple communication channels• Responsible for organising, coordinating, and delivering the end-to-end process of workshops to ensure a holistic learning experience • Conducted diagnostic surveys to measure the quality of trainings and identify gaps to feed back to the team • Contract-based project coordinator for corporate trainings • Worked closely with clients and logistics staff to ensure consistency between multiple communication channels• Responsible for organising, coordinating, and delivering the end-to-end process of workshops to ensure a holistic learning experience • Conducted diagnostic surveys to measure the quality of trainings and identify gaps to feed back to the team

    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Beauty Consultant
      • Jun 2014 - Sep 2014

Education

  • The University of Nottingham Malaysia Campus
    Bachelor of Science - BS, Psychology
    2015 - 2018
  • The University of Nottingham Malaysia Campus
    Foundation degree, Arts and Education
    2014 - 2015
  • Chong Hwa Independent High School Kuala Lumpur
    High School
    2009 - 2013

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