Pear Phongsawad
Senior Digital Marketing Specialist at Numberly- Claim this Profile
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Bio
Cori Kitt
Pear Phongsawad is the total package. If you are looking for a top-notch employee with a great work ethic, she's your gal. Besides being a pleasure to work with, Pear is a hard-working individual who is able to take direction well and is always eager to learn. As Assistant Store Manager of the Beverly Hills boutique, she successfully implemented hundreds of tasks which were critical to the merchandising, replenishing and overall appearance of the store. What impressed me the most was her ability to keep the team engaged and positive, while coming up with new ways to grow the business. I could always count on her to get the job done. As a team member or leader, Pear earns my highest recommendation. Her creativity and tenacity would be an asset to any organization and I would love to work with her again in the future.
Elizabeth MacLean, Ph.D.
As a student in the UT College of Communication, Pear has distinguished herself through her leadership activities and involvement in various College programs and initiatives. I first got to know Pear when she volunteered to assist with a student/employer event held on campus. She was the first to volunteer and was the last to leave, and has since volunteered again. Pear has always taken the commitment seriously, prepared carefully, and has handled it all with complete professionalism. She is enthusiastic about everything she takes on, seems to handle an impressive schedule of classes and activities with ease, and is well respected by her peers. I am happy to serve as a reference!
Cori Kitt
Pear Phongsawad is the total package. If you are looking for a top-notch employee with a great work ethic, she's your gal. Besides being a pleasure to work with, Pear is a hard-working individual who is able to take direction well and is always eager to learn. As Assistant Store Manager of the Beverly Hills boutique, she successfully implemented hundreds of tasks which were critical to the merchandising, replenishing and overall appearance of the store. What impressed me the most was her ability to keep the team engaged and positive, while coming up with new ways to grow the business. I could always count on her to get the job done. As a team member or leader, Pear earns my highest recommendation. Her creativity and tenacity would be an asset to any organization and I would love to work with her again in the future.
Elizabeth MacLean, Ph.D.
As a student in the UT College of Communication, Pear has distinguished herself through her leadership activities and involvement in various College programs and initiatives. I first got to know Pear when she volunteered to assist with a student/employer event held on campus. She was the first to volunteer and was the last to leave, and has since volunteered again. Pear has always taken the commitment seriously, prepared carefully, and has handled it all with complete professionalism. She is enthusiastic about everything she takes on, seems to handle an impressive schedule of classes and activities with ease, and is well respected by her peers. I am happy to serve as a reference!
Cori Kitt
Pear Phongsawad is the total package. If you are looking for a top-notch employee with a great work ethic, she's your gal. Besides being a pleasure to work with, Pear is a hard-working individual who is able to take direction well and is always eager to learn. As Assistant Store Manager of the Beverly Hills boutique, she successfully implemented hundreds of tasks which were critical to the merchandising, replenishing and overall appearance of the store. What impressed me the most was her ability to keep the team engaged and positive, while coming up with new ways to grow the business. I could always count on her to get the job done. As a team member or leader, Pear earns my highest recommendation. Her creativity and tenacity would be an asset to any organization and I would love to work with her again in the future.
Elizabeth MacLean, Ph.D.
As a student in the UT College of Communication, Pear has distinguished herself through her leadership activities and involvement in various College programs and initiatives. I first got to know Pear when she volunteered to assist with a student/employer event held on campus. She was the first to volunteer and was the last to leave, and has since volunteered again. Pear has always taken the commitment seriously, prepared carefully, and has handled it all with complete professionalism. She is enthusiastic about everything she takes on, seems to handle an impressive schedule of classes and activities with ease, and is well respected by her peers. I am happy to serve as a reference!
Cori Kitt
Pear Phongsawad is the total package. If you are looking for a top-notch employee with a great work ethic, she's your gal. Besides being a pleasure to work with, Pear is a hard-working individual who is able to take direction well and is always eager to learn. As Assistant Store Manager of the Beverly Hills boutique, she successfully implemented hundreds of tasks which were critical to the merchandising, replenishing and overall appearance of the store. What impressed me the most was her ability to keep the team engaged and positive, while coming up with new ways to grow the business. I could always count on her to get the job done. As a team member or leader, Pear earns my highest recommendation. Her creativity and tenacity would be an asset to any organization and I would love to work with her again in the future.
Elizabeth MacLean, Ph.D.
As a student in the UT College of Communication, Pear has distinguished herself through her leadership activities and involvement in various College programs and initiatives. I first got to know Pear when she volunteered to assist with a student/employer event held on campus. She was the first to volunteer and was the last to leave, and has since volunteered again. Pear has always taken the commitment seriously, prepared carefully, and has handled it all with complete professionalism. She is enthusiastic about everything she takes on, seems to handle an impressive schedule of classes and activities with ease, and is well respected by her peers. I am happy to serve as a reference!
Credentials
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YouTube Certified
YouTubeAug, 2016- Nov, 2024
Experience
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Numberly
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France
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Advertising Services
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300 - 400 Employee
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Senior Digital Marketing Specialist
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Apr 2023 - Present
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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International Retail Marketing Assistant - Giorgio Armani Beauty
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Jan 2022 - Jul 2022
Contributed to the development of the 360 marketing campaign for global Armani animations and gifting hallmarks (Holiday, Chinese New Year, Chinese Valentine's Day, Spring and 5.20) Assisted with briefing agencies on the development of big ideas & key asset visuals for all 2022/2023 campaigns Conducted competitor analysis to enrich projects with deep market insights on trends & best practices Contributed to the development of the 360 marketing campaign for global Armani animations and gifting hallmarks (Holiday, Chinese New Year, Chinese Valentine's Day, Spring and 5.20) Assisted with briefing agencies on the development of big ideas & key asset visuals for all 2022/2023 campaigns Conducted competitor analysis to enrich projects with deep market insights on trends & best practices
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Pernod Ricard
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France
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Beverage Manufacturing
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700 & Above Employee
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Marketing Consultant
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Aug 2021 - Dec 2021
Developed innovative personalization solutions for luxury brands Martell Mumm Perrier-Jouët Defined consumer target through jobs to be done approach and research analysis of different touch points and needs along the consumer decision journey Performed competitive benchmarking in the luxury industry to identify disruptive opportunities for personalization Built strategic roadmaps to achieve elevated and consumer-centric brand experiences Developed innovative personalization solutions for luxury brands Martell Mumm Perrier-Jouët Defined consumer target through jobs to be done approach and research analysis of different touch points and needs along the consumer decision journey Performed competitive benchmarking in the luxury industry to identify disruptive opportunities for personalization Built strategic roadmaps to achieve elevated and consumer-centric brand experiences
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260LA Boutique (Oscar de la Renta, Vivienne Westwood, Sandro, Maje, The Kooples)
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Los Angeles Metropolitan Area
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Retail Engagement Advisor
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Sep 2018 - Sep 2019
Collaborated with management team and brand representatives to develop merchandising strategies to maximize store profitability, identify pain points and enhance customer experience Developed education and training materials for team to increase brand expertise and loyalty Organized VIP events with 100+ guests for luxury and premium brands including Oscar de la Renta, Vivienne Westwood, Marchesa, Alice & Olivia, Sandro and Maje Collaborated with management team and brand representatives to develop merchandising strategies to maximize store profitability, identify pain points and enhance customer experience Developed education and training materials for team to increase brand expertise and loyalty Organized VIP events with 100+ guests for luxury and premium brands including Oscar de la Renta, Vivienne Westwood, Marchesa, Alice & Olivia, Sandro and Maje
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BWR Public Relations
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Beverly Hills, California
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Digital Account Executive
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Sep 2017 - Sep 2018
Managed a diverse portfolio of clients (dating app, fitness studio, film festival, TV network, Hollywood actress, national book store, etc.) Led digital marketing strategy and social media projects for brand clients Developed creative content calendars during strategic promotional periods Executed social media for an A-list actress with 2.5 million followers while promoting two of her largest feature film releases of the year Managed a diverse portfolio of clients (dating app, fitness studio, film festival, TV network, Hollywood actress, national book store, etc.) Led digital marketing strategy and social media projects for brand clients Developed creative content calendars during strategic promotional periods Executed social media for an A-list actress with 2.5 million followers while promoting two of her largest feature film releases of the year
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Stitch Fix
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Retail Sales Advisor (AI-driven shopping platform)
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Jan 2017 - Dec 2017
Leveraged company's algorithm and data science to gather consumer insights and trends, creating a personalized shopping experience for clients Virtually styled 100+ female clients weekly while nurturing relationships to maximize re-occurring sales Leveraged company's algorithm and data science to gather consumer insights and trends, creating a personalized shopping experience for clients Virtually styled 100+ female clients weekly while nurturing relationships to maximize re-occurring sales
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Fullscreen
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United States
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Advertising Services
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1 - 100 Employee
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Digital Account Executive
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Aug 2014 - Sep 2017
Spearheaded social media growth strategies for fashion and beauty influencers maximizing following, engagement and marketability Developed business roadmaps for influencers and boosted their revenue streams by 40% through different monetization opportunities, including brand sponsorships, touring, and consumer products Spearheaded social media growth strategies for fashion and beauty influencers maximizing following, engagement and marketability Developed business roadmaps for influencers and boosted their revenue streams by 40% through different monetization opportunities, including brand sponsorships, touring, and consumer products
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iMAR Entertainment
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United States
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Entertainment Providers
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1 - 100 Employee
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Operations Manager
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Jan 2014 - Aug 2014
• Oversaw all company projects and managed teams to ensure deadlines were met • Led weekly calls and provided support to foreign sales offices and clients • Brainstormed ideas centered around VIP experiences including award shows, movie premieres, and global sporting events • Developed sales presentation decks for prospective clients • Created itineraries for giveaway winners and organized all prize elements including flights, hotel accommodations, event tickets, and transportation • Interviewed and assisted in the new hire of staff including International Affiliate Manager, Social Media Manager and SEO Interns Show less
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Kendra Scott
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United States
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Store Assistant Manager
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Oct 2012 - Dec 2013
• Began role as Sales Associate in Houston and promoted to Store Assistant Manager in Beverly Hills • Managed and planned schedules to optimize customer experience and profitability. • Introduced and trained team on all corporate policies and merchandising standards. • Implemented all processes and procedures regarding inventory management, product receipts, transfers, sales, and scheduling. • Communicated with other teams across various US markets and provided strategic retail goals • Identified customer needs, built team spirit, and act as a store and market leader for the Beverly Hills location • Achieved store profitability by managing expenses, discounts, and other controllable expenses. • Developed key relationships in the community to help drive awareness and led store efforts in planning philanthropic events Show less
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TRIBEZA Magazine
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Advertising Sales Intern
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Jan 2012 - May 2012
• Prospected new clients & performed competitive analysis • Provided assistance at photo shoots & client events • Helped sales team compile & manage advertising database • Prospected new clients & performed competitive analysis • Provided assistance at photo shoots & client events • Helped sales team compile & manage advertising database
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TAGlines Student Branding Agency
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Austin, TX
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Account Manager
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Sep 2011 - May 2012
• Served as the client liaison for the student-run advertising agency providing services to clients in the Austin community • Assisted in creating a cohesive advertising campaign that featured advertisements on college publications, social media, and public transportation • Communicated with all departments to ensure completion of tasks were met in a timely and professional manner • Served as the client liaison for the student-run advertising agency providing services to clients in the Austin community • Assisted in creating a cohesive advertising campaign that featured advertisements on college publications, social media, and public transportation • Communicated with all departments to ensure completion of tasks were met in a timely and professional manner
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President
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Jan 2011 - Dec 2011
Texas Advertising Group (TAG) is the official collegiate chapter of the American Advertising Federation at the University of Texas at Austin. TAG helps students stand out by providing them with a network of peers and professionals who will help them pave a path to a successful career in advertising.• Led student organization of 150+ members & 10 officers• Increased interactivity by implementing new student mentorship program
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Secretary of Special Events
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Jan 2010 - Dec 2010
• Planned networking trips to New York City, Chicago, San Francisco, and Dallas for a group of 20 students to visit ad agencies and provide networking opportunities while maintaining a tight budget
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Propaganda GEM
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United States
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Advertising Services
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1 - 100 Employee
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Product Placement Intern
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Jun 2011 - Jul 2011
• Suggested product placement opportunities for brands looking to be integrated in storylines of film and television shows such as BMW, Lacoste, and Nokia • Researched and presented findings of entertainment marketing’s influence on brand profitability and overall awareness level • Suggested product placement opportunities for brands looking to be integrated in storylines of film and television shows such as BMW, Lacoste, and Nokia • Researched and presented findings of entertainment marketing’s influence on brand profitability and overall awareness level
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Public Relations Intern
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Jun 2011 - Jul 2011
• Assembled press kits to send out to A-list celebrities, editors, and stylists • Researched brands for sponsorship opportunities in Style Lounge events,the product showcase and gifting suites • Assisted celebrities visiting in-office Reebox showroom and provided assistance at the 2011 MTV Movie Awards Style Lounge • Assembled press kits to send out to A-list celebrities, editors, and stylists • Researched brands for sponsorship opportunities in Style Lounge events,the product showcase and gifting suites • Assisted celebrities visiting in-office Reebox showroom and provided assistance at the 2011 MTV Movie Awards Style Lounge
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Moroch
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United States
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Advertising Services
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200 - 300 Employee
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Film Promotions Intern
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Aug 2010 - Dec 2010
• Planned campus events to promote upcoming movie releases for Columbia Pictures & Screen Gems • Created partnerships with college retail and media to host launch parties with creative activities to enhance movie familiarity • Assisted with promotion of films: Easy A, The Social Network, Burlesque, How Do You Know, The Virginity Hit, Resident Evil, and The Tourist • Planned campus events to promote upcoming movie releases for Columbia Pictures & Screen Gems • Created partnerships with college retail and media to host launch parties with creative activities to enhance movie familiarity • Assisted with promotion of films: Easy A, The Social Network, Burlesque, How Do You Know, The Virginity Hit, Resident Evil, and The Tourist
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EnviroMedia Inc.
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Advertising Services
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1 - 100 Employee
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Account Service Intern
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Jun 2010 - Dec 2010
• Completed weekly reports of client’s outreach tour including generated impressions and audience interactivity • Developed Jeopardy questionnaire and social media content tailored to each city to increase audience engagement during the tour • Assisted the media department by completing invoices • Completed weekly reports of client’s outreach tour including generated impressions and audience interactivity • Developed Jeopardy questionnaire and social media content tailored to each city to increase audience engagement during the tour • Assisted the media department by completing invoices
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Education
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2021 - 2022
ESCP Business School
MSc in Marketing and Creativity -
2008 - 2012
The University of Texas at Austin
Bachelor's degree, Advertising
Community
