Experience

P&E Digital Marketing and Media

• Philippines
• Marketing Services
• 1 - 100 Employee

• Founder and Managing Director

  • Jan 2019 - Present

  Notable Partners: -Cowboy Grill -Exora Technologies -LA Girl -Absolute New York -Emma Sleep Philippines -Panasonic Business Philippines -CN Halimuyak Pilipinas -AMA Education System -Culion Health Foundation (for Department of Health) -Philippine Society of Public Health Physicians -Monkey Shoulder Whiskey Notable Partners: -Cowboy Grill -Exora Technologies -LA Girl -Absolute New York -Emma Sleep Philippines -Panasonic Business Philippines -CN Halimuyak Pilipinas -AMA Education System -Culion Health Foundation (for Department of Health) -Philippine Society of Public Health Physicians -Monkey Shoulder Whiskey



Maison De Beaute Marseille

• Social Media Manager

  • Jan 2021 - May 2022

• Marketing Copywriter

  • Aug 2020 - Mar 2022


CN Halimuyak Pilipinas
• Trade Marketing and Branding Consultant

  • Nov 2021 - Jan 2022


John Herrera

• United Kingdom
• Retail Apparel and Fashion

• Marketing Manager and Fashion Consultant

  • Apr 2018 - Aug 2018

  -manages all marketing efforts in the business operations -oversees all public relations activities and events involving the brand -conceptualizes business developments and marketing strategies -ensures proper execution or marketing efforts -monitors the effectiveness of campaigns and generated sales -manages all marketing efforts in the business operations -oversees all public relations activities and events involving the brand -conceptualizes business developments and marketing strategies -ensures proper execution or marketing efforts -monitors the effectiveness of campaigns and generated sales



Caper Consumer Business Innovations Inc

• Marketing Manager

  • Feb 2018 - Aug 2018

  -assists clients in their marketing, branding, pr, and creative needs -does strategy planning fit for the nature of the client's business -coordinates between client, the company, and agencies involved for the deliverables -proposes marketing plans and ensures proper execution with operations team -monitors promotions and sales -handles events and branding activation -assists clients in their marketing, branding, pr, and creative needs -does strategy planning fit for the nature of the client's business -coordinates between client, the company, and agencies involved for the deliverables -proposes marketing plans and ensures proper execution with operations team -monitors promotions and sales -handles events and branding activation



Art Personas (Manila Fashion Festival)

• Production Assistant/ Styling Intern

  • Oct 2017 - Oct 2017

  -assisted in logistics and production needs -contributed with social media content and documentation -assisted designers with backstage and wardrobe needs -ensured each designers' wardrobe is complete and ready for runway -made last minute alterations on wardrobe malfunctions before runway walk, as needed -assisted in logistics and production needs -contributed with social media content and documentation -assisted designers with backstage and wardrobe needs -ensured each designers' wardrobe is complete and ready for runway -made last minute alterations on wardrobe malfunctions before runway walk, as needed



SM Mart Inc.

• United States

• Branch Marketing Officer

  • Jan 2017 - Aug 2017

  -handles and oversees all the marketing activities of the branch -manages promotion activation and sees to it that activities comply to the company's standards -conceptualizes and executes seasonal events and promotions that suit the current market of the store -analyzes sales generated per promotion and the factors that affect it -maximizes appropriate media to promote an event and bring traffic to the store -monitors all in-store, in-mall, and community collateral -seeks company partners and establishes good relationship with them to maximize beneficial mutual marketing potential -experiences include execution and overseeing the store's 3-day sale, organizing and set-up designing seasonal events like easter, mother's day, dad's day, and halloween, among others



Ivory Music and Video

• Marketing and Copyright Intern

  • May 2015 - Jan 2016

  -spearheaded and overseen album launches, fan parties, brand activation for artists such as One Direction and Little Mix (Get Weird Album launch for Little Mix; Made in the AM Album launch and History: Live Forever for One Direction) -assisted in handling artists' brand and album activation like mall tours, meet and greets, album recording, photo shoot, album branding, social media promotion, among others (artists handled: Maxine Tiongson, Gravity from The Voice Kids, Maja Salvador, Silent Sanctuary) -assisted in managing contracts with royalties of artists, songwriters, and record labels -contacted record labels from other Asian countries interested in buying song rights for distribution