Experience

Atura AI

• South Africa
• IT Services and IT Consulting
• 1 - 100 Employee

• Managing Director

  • Jan 2023 - Present

  Cape Town, Western Cape, South Africa Atura is a business that designs, builds and maintains virtual assistants or chatbots for financial services clients. We’ve been around since 2016 building bots for asset managers, insurance companies and lending businesses.



reOS

• South Africa
• Real Estate
• 1 - 100 Employee

• Director of Growth

  • Dec 2021 - Jan 2023

  Cape Town, Western Cape, South Africa reOS automates two-thirds of a rental professional’s monthly tasks, including invoicing, collections, payments, communications, reporting and asset performance updates. This is all done securely and simply, with banking grade encryption and a comprehensive audit trail, supported by a robust private blockchain. It also integrates with all South African banks, making money management simpler, and allows for smart, one-touch payments.



UX Foundry | Growth advisory

• Growth Advisory

  • May 2013 - Jan 2023

  City of Cape Town, Western Cape, South Africa *Investor-readiness *Strategy *Leadership development At UX Foundry we previously built two software platforms that reached scale: uwina.com and X&Go ; the commercial side involved global enterprise sales across 6 major verticals, UX, design, systems architecture, maintenance at scale and a bit of elbow grease.



Conversation Lab

• South Africa
• Advertising Services
• 1 - 100 Employee

• Group Head of Strategy

  • 2021 - Aug 2021

  Cape Town, Western Cape, South Africa Conversation LAB is an independent full-service digital solutions agency that has been operating since 2012. We have clients in education, financial services, FMCG and software. We have offices in Durban, Johannesburg, Cape Town and London. Our suite of services includes paid media, UX, CX, web development, SEO, PR, digital insights and community management. My role as Group Head of Strategy entails leading strategy development on new business and key client projects across the… Show more Conversation LAB is an independent full-service digital solutions agency that has been operating since 2012. We have clients in education, financial services, FMCG and software. We have offices in Durban, Johannesburg, Cape Town and London. Our suite of services includes paid media, UX, CX, web development, SEO, PR, digital insights and community management. My role as Group Head of Strategy entails leading strategy development on new business and key client projects across the group as well as leadership development, product development, UX & SEO. Show less



Blue Robot

• United Kingdom
• Information Technology & Services
• 1 - 100 Employee

• Chief Operating Officer

  • Nov 2018 - May 2020

  Cape Town Area, South Africa Blue Robot is a market leading global social media software company that works with blue chip brands to create interactive campaigns on the world's leading social media platforms. *Led a tech team turnaround. *Contributed to leadership development and company strategy.



Bitfoundry

• South Africa
• IT Services and IT Consulting

• COO

  • Oct 2012 - Jun 2014

  Durban Most businesses are realising that their digital content should be mobile friendly but are struggling to get there quickly and cost effectively. More and more global retailers are moving towards an html 5 mobile site as well as native apps (ie purpose built for the operating system, Apple ios, Windows, Android and Blackberry). MHub is a great choice for SME's and retailers in South Africa as we can do extremely rapid and rich deployment of mobile sites. We offer the lowest possible barrier to… Show more Most businesses are realising that their digital content should be mobile friendly but are struggling to get there quickly and cost effectively. More and more global retailers are moving towards an html 5 mobile site as well as native apps (ie purpose built for the operating system, Apple ios, Windows, Android and Blackberry). MHub is a great choice for SME's and retailers in South Africa as we can do extremely rapid and rich deployment of mobile sites. We offer the lowest possible barrier to entry. We also work with agencies to deploy more customised solutions for their clients. A key aspect to is that through MHub a business can set up a mobile redirect which means that their web address will work on desktop, tablet and mobile. Show less



Thumbtribe Digital Agency

• Advertising Services
• 1 - 100 Employee

• Head of Strategy

  • Jan 2012 - Oct 2012

  Ballito Helping clients engage their customers on mobile: sites, SEO, advertising, content, bespoke development, campaigns and transactions.



Groupon

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Consultant

  • Oct 2010 - Jan 2012

  Consultant to Groupon South Africa at launch with ongoing projects in recruitment, training, sales and strategic partnerships.



Vega School

• South Africa
• Higher Education
• 200 - 300 Employee

• National Faculty Head: Brand Strategy

  • Mar 2006 - Jan 2012

  Bespoke Brand identity development and implementation for clients. Vega Head of Brand Strategy faculty for Vega and Honours in Brand Leadership lecturer.



The Hardy Boys

• Account Planner

  • Feb 2002 - Feb 2005

  Account planning on Unilever brands (Axe, Dove, Vaseline, Brut, Shield, Knorr, Corporate), new business development and internal brand development.



Grey Worldwide

• Strategic Planner

  • 1998 - 2000

  Liaising with clients to identify specific business problems and develop ideas; communicating with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign; gaining a comprehensive context for advertising strategies by analysing a wide range of information in great detail, including demographics, socio-economics and the market for the client's product and market share; commissioning research from outside organisations to inform… Show more Liaising with clients to identify specific business problems and develop ideas; communicating with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign; gaining a comprehensive context for advertising strategies by analysing a wide range of information in great detail, including demographics, socio-economics and the market for the client's product and market share; commissioning research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus group discussions and structured interviews, and quantitative methods, such as demographic profiling and questionnaires; running qualitative research groups; using a variety of market and research data to monitor cultural and social trends and their impact on consumers’ attitudes, behaviour and perceptions; finding an 'angle' on a specific product or service on which to base an advertising campaign; researching the product or service to be advertised, which may involve gaining technical or specific knowledge; reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived; meeting the client to learn the background to the brand and advising on possible approaches or adaptation of approach to the target market; providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy, so that they can develop creative ideas applicable to the media channels that will promote the idea most effectively; presenting conclusions and ideas to clients and other agency staff; analysing and interpreting customer response and sales data to evaluate the effectiveness of the campaign. Show less