Payton Newsome

Creative Director at IKonic Digital Marketing
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Location
Charlotte, North Carolina, United States, US

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Ed Brailsford

Payton is an amazing lady, whose dynamic talents are effective, genuine, and refreshing. Her abilities seem limitless, her energy is contagious, and her professionalism is second to none. She inspires others through her positive attitude, uncanny intelligence, relentless perseverance to be the best that she can be, all the time. It is a true pleasure and joy to work with Payton.

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Creative Director
      • Apr 2020 - Present

      At iKonic Digital Marketing we always try her best to have fun and make the work environment low stress and laid-back but we are also here to work. The end result is always to help increase the clients bottom line and provide a great return on their investment. iKonic Digital Marketing is a small agency that delivers huge results for our clients.The iKonic Digital Marketing values are offering extensive opportunities for employee growth and having a workplace culture that employees believe in. Our mission statement is to offer the most dynamic digital marketing strategies in the industry. We are a digital agency, founded by database marketing veterans, marketing was designed to not only sell marketing data, but to tie that data to today’s most cutting edge marketing and advertising tactics. We offer the most dynamic digital marketing strategies in the industry. Ranging from iconic smart pixel technology, lead generation, geo technology, Facebook events, social media marketing, data collection with automated smart remarking and much more.-Post daily on all social media platforms for the company as well as all clients social media platforms-Create daily content for Facebook for 80+ car dealerships nationwide -Create and manage Facebook events for car dealerships nationwide -Spearheaded a viral campaign for one of the company's new products -Planned and coordinated parties, pop-up marketing events

    • Graphic Content Specialist
      • Jan 2020 - Present

      -Develop media content for client TV networks -Structure mass media emails and website content -Create mailer materials -Develop media content for client TV networks -Structure mass media emails and website content -Create mailer materials

    • United Kingdom
    • Motor Vehicle Manufacturing
    • 300 - 400 Employee
    • Graphic Design Consultant
      • Aug 2019 - Aug 2020

      Design graphics for social media and events Design graphics for social media and events

    • United States
    • Retail Apparel and Fashion
    • Marketing Coordinator & Web Design
      • Jul 2019 - Aug 2020

      -Inventory management and knowledge of all watersport pro shopgear, parts, and accessories-Create an E-Commerce website for all gear, parts, and accessories -Keep inventory stocked and build relationships with product managers and customers-Post daily on all social media platforms, structure mass emails -Inventory management and knowledge of all watersport pro shopgear, parts, and accessories-Create an E-Commerce website for all gear, parts, and accessories -Keep inventory stocked and build relationships with product managers and customers-Post daily on all social media platforms, structure mass emails

    • United States
    • Retail
    • 1 - 100 Employee
    • Parts Sales Specialist
      • Apr 2019 - Jul 2019

      -Inventory management and knowledge of all water-sport pro shopgear, parts, and accessories-Create an E-Commerce website for all gear, parts, and accessories -Keep inventory stocked and build relationships with product managers and customers

    • Marketing, Graphic Design & Customer Experience Specialist
      • May 2015 - Jul 2019

      -Managed social media accounts and created social media for daily postings-Increased social media following, engagement, and clicks by 200% -Created all graphic designs for Charlotte Ski Boats-Developed a social media strategy to increase the following of the company website-Spearheaded a viral campaign for one of the company's new products -Planned and coordinated parties, pop-up marketing events, summer camps, charity galas, and weddings

    • United States
    • Higher Education
    • 500 - 600 Employee
    • Event Planning Intern
      • Dec 2018 - Apr 2019

      -Plan, budget & coordinate University events and ceremonies -Plan, budget & coordinate University events and ceremonies

    • United States
    • Non-profit Organizations
    • 500 - 600 Employee
    • Director of Social Enrichment & Alumnae Relations
      • Nov 2017 - Nov 2018

      Planned events, formals, graduations and mixers for Alpha Delta Pi current members & alumnae as well as manage the philanthropy team through our national philanthropy, The Ronald McDonald House. Was responsible for all current year graduation plans for seniors as well as events with local alumnae. Created and distributed weekly newsletters for Alumnae nationwide.

    • Vice President of Marketing Operations
      • Nov 2017 - Apr 2018

      The Marketing and Recruitment Team manages both formal and informal recruitment, from spirit week to bidday to continuous open recruitment events. We work to ensure the future of the chapter by recruiting amazing women to carry on the Beta Iota legacy. The team also handles the public relations for the chapter, including the merchandise, social media, among other things. I lead the Recruitment and Marketing Team, create our chapter's strategic marketing initiative to showcase the ADPi experience, and help assist other officers as needed. I absolutely LOVE marketing and recruitment and I was honored to serve my home away from home in this role!

Education

  • Queens University of Charlotte
    Bachelor of Arts - BA, Graphic Design & Marketing
    2018 - 2022

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