Brand Manager

• Jun 2018 - Present

Media Brand Marketing

• Jun 2014 - Mar 2016

• Acting as a liaison between the client and the media department. • Maintaining excellent relationships with the executives of the client business. • Day to day planning and ensuring smooth functioning of the marketing campaigns across media. Briefing channels for getting ideas for upcoming campaigns. • Suggesting clients Non-traditional media plan depending on the brand requirement & client briefings. • Taking care of media planning ad buying by negotiating marketing spends across… Show more • Acting as a liaison between the client and the media department. • Maintaining excellent relationships with the executives of the client business. • Day to day planning and ensuring smooth functioning of the marketing campaigns across media. Briefing channels for getting ideas for upcoming campaigns. • Suggesting clients Non-traditional media plan depending on the brand requirement & client briefings. • Taking care of media planning ad buying by negotiating marketing spends across the advertising mediums. • Discussing the marketing and corporate communication strategies of the brand with the team keeping the target audience in mind. • Coordinating with the MIS team for measuring the effectiveness of the marketing spends. • Continuous coordinating with the Media channels for update on the PR profile of the brands. • Responsibilities involve maintaining and growing client relationships, and managing client expectations, • Handled the TV branding & media Plan of D’décor Fabrics and Liberty Shoes Ltd. • Making presentations regarding the milestones achieved by the client to be sent across for internal communications. • Mankind Pharma Ltd- a) Taking care of TV, Print , Digital Branding of Manforce, Prega News, Heal O Kind and Adiction Deo Brands. b) Took care of Unconventional Media Branding: Cinema Advertising (UFO/PVR and INOX Cinemas) for the client brands. Ravin Infraproject Pvt Ltd c) Tie up with Times Now “Amazing Indians 22 week Series” wherein Ravin was the presenting sponsor. The Series was aimed at pro.moting special achievers from different walks of life.This was done to achieve better media coverage for Ravin. • Ravin has tied up with CRY and a school in Markal by providing financial help. The same was showcased at the Finale event which was attended by our Prime Minister-Shri. Narendra Modi. d) Working on maintaining & improving the corporate image of products through appropriate branding. Show less • Acting as a liaison between the client and the media department. • Maintaining excellent relationships with the executives of the client business. • Day to day planning and ensuring smooth functioning of the marketing campaigns across media. Briefing channels for getting ideas for upcoming campaigns. • Suggesting clients Non-traditional media plan depending on the brand requirement & client briefings. • Taking care of media planning ad buying by negotiating marketing spends across… Show more • Acting as a liaison between the client and the media department. • Maintaining excellent relationships with the executives of the client business. • Day to day planning and ensuring smooth functioning of the marketing campaigns across media. Briefing channels for getting ideas for upcoming campaigns. • Suggesting clients Non-traditional media plan depending on the brand requirement & client briefings. • Taking care of media planning ad buying by negotiating marketing spends across the advertising mediums. • Discussing the marketing and corporate communication strategies of the brand with the team keeping the target audience in mind. • Coordinating with the MIS team for measuring the effectiveness of the marketing spends. • Continuous coordinating with the Media channels for update on the PR profile of the brands. • Responsibilities involve maintaining and growing client relationships, and managing client expectations, • Handled the TV branding & media Plan of D’décor Fabrics and Liberty Shoes Ltd. • Making presentations regarding the milestones achieved by the client to be sent across for internal communications. • Mankind Pharma Ltd- a) Taking care of TV, Print , Digital Branding of Manforce, Prega News, Heal O Kind and Adiction Deo Brands. b) Took care of Unconventional Media Branding: Cinema Advertising (UFO/PVR and INOX Cinemas) for the client brands. Ravin Infraproject Pvt Ltd c) Tie up with Times Now “Amazing Indians 22 week Series” wherein Ravin was the presenting sponsor. The Series was aimed at pro.moting special achievers from different walks of life.This was done to achieve better media coverage for Ravin. • Ravin has tied up with CRY and a school in Markal by providing financial help. The same was showcased at the Finale event which was attended by our Prime Minister-Shri. Narendra Modi. d) Working on maintaining & improving the corporate image of products through appropriate branding. Show less

Deputy Manager

• May 2012 - Apr 2014

• Assisting the Marketing department in new product launches, market survey vis a vis the competitors. • Taking care of promotion materials,marketing collaterals for the launch products. • Communicating the launch of products by drafting newsletters for the internal communication. • Promoting the bank’s product innovations via email marketing, roadshows to the customers. • Conducted Social Activities like Aadhar card Campaigns for enabling the low income groups to register for the… Show more • Assisting the Marketing department in new product launches, market survey vis a vis the competitors. • Taking care of promotion materials,marketing collaterals for the launch products. • Communicating the launch of products by drafting newsletters for the internal communication. • Promoting the bank’s product innovations via email marketing, roadshows to the customers. • Conducted Social Activities like Aadhar card Campaigns for enabling the low income groups to register for the same. Show less • Assisting the Marketing department in new product launches, market survey vis a vis the competitors. • Taking care of promotion materials,marketing collaterals for the launch products. • Communicating the launch of products by drafting newsletters for the internal communication. • Promoting the bank’s product innovations via email marketing, roadshows to the customers. • Conducted Social Activities like Aadhar card Campaigns for enabling the low income groups to register for the… Show more • Assisting the Marketing department in new product launches, market survey vis a vis the competitors. • Taking care of promotion materials,marketing collaterals for the launch products. • Communicating the launch of products by drafting newsletters for the internal communication. • Promoting the bank’s product innovations via email marketing, roadshows to the customers. • Conducted Social Activities like Aadhar card Campaigns for enabling the low income groups to register for the same. Show less