Experience

Careskills Academy

• United Kingdom
• Professional Training and Coaching
• 1 - 100 Employee

• Head of Marketing and Digital

  • Jun 2022 - Present



Workbooks CRM

• United Kingdom
• Software Development
• 1 - 100 Employee

• Head Of Digital Marketing

  • Sep 2018 - Jun 2022

  Handpicked for a senior role with critical accountability for increasing Workbooks’ online presence and driving conversion. At the forefront of the company’s long-term digital strategy for the UK, US and EU, covering all digital channels (SEM, paid social, social, email & marketing automation, affiliates, display, CRO). - Growing organic traffic by 200%, with overall traffic increasing by 400%, within just 6 months of joining. - Generating highly relevant traffic by successfully placing multiple keywords in Google #Top 10 - Achieving a high ROI rate from paid campaigns. - Increasing conversion rate from 1% level to 2.5% CR at peak times. - Launching a refreshed, user-friendly and agile website within the first 4 months of employment. - Advancing business growth goals of Workbooks; working in partnership with CMO to align sales and marketing team. - Building and maintaining a strong team culture of high performance and collaboration within the Team



Office Outlet

• United Kingdom
• Retail
• 1 - 100 Employee

• Head Of Digital Acquisition

  • Dec 2017 - Sep 2018

  Onboarded to create and execute a strategy for maximised digital customer growth in conjunction with a new website launch. Optimised traffic while controlling costs leveraging search marketing, both paid and earned. Led on affiliate and partnerships. Remit included display, mobile and social media marketing. - Pivotal role in a new website launch, setting a value-add digital strategy, incorporating SEO and paid/display. - Accelerated customer acquisition and conversion to achieve a target of 100k weekly sales. - Catalysed 400% ROI from paid campaigns with significant SEO rankings movement. Established partnerships with affiliates and programmatic partners; owned commercial fulfilment of agreements. - Amplified social media presence, with growth of around 15k followers in just 3 months. - Identified, recommended and won consensus for app-based, in-game, location-based and SMS marketing.



Spotler UK

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Acquisition & Digital Marketing Manager

  • Jan 2015 - Dec 2017

  Initially employed as SEO Consultant, accountable for initiating the very first search and paid initiatives for the business. Promoted to Head of Search in 2015 and Senior Digital Acquisition & Marketing Manager in 2017. Led a digital team in the planning and execution of multi-channel marketing and digital strategies in-house and for B2B/B2C clients. Elevated web traffic by +300% (from 400 visits weekly to 400 daily within 2 years), with conversion up from 1% to 3%. Defined and drove digital campaigns (SEO & Paid) that directly contributed to 40% of new business. Delivered an ROI of 400% in sales from yearly budget (Paid £70k, SEO £30k). while slashing CPA by 55%. Attained top or first page rankings on priority business keywords that strongly contributed towards visits growth. Project managed the development of a new website for the business; directed the work of content creators and PR agencies.



Tech21

• United Kingdom
• Consumer Electronics
• 1 - 100 Employee

• SEO & Acquisition Manager

  • Jan 2014 - Jan 2015

• Web Project Manager / Web Manager

  • Apr 2012 - Jan 2014

  Web Project Management



Kindred Group plc

• Malta
• Gambling Facilities and Casinos
• 700 & Above Employee

• SEO Executive

  • Nov 2011 - Apr 2012

• Campaign Manager / CRM

  • Sep 2009 - Nov 2011



Liv-ex LTD

• Database Administrator

  • Nov 2008 - Sep 2009



Waygate Publishing

• Community Manager

  • Jul 2007 - May 2009