Head Of Product & UX

• Jan 2020 - Present

Head Of Product & UX

• Jan 2020 - Present

• Deliver and execute against the digital strategy with cross-functional responsibility for the product, marketing, content, and communications • Put customers at the heart of all thinking by truly understanding user segmentation, their behaviors, and their specific problems • Know the market, the product, and the competition extremely well and operate from a basis of knowledge and confidence • Create user stories and product requirements translating custom input into product features via SCRUM and Kanban methodologies • Own Conversion Rate Optimisation and ensure performance is always at the heart of the digital product agenda • Ensure the product function lives and breathes metrics and performance creating a data-driven culture for prioritizing work • Support the dev team during each release cycle to clarify requirements, make priority calls, review test plans, and determine release schedule • Provide the voice of the customer to the development team and ensure teams have a clear understanding of what they are developing and the value it delivers • Have a bias for action and break down complex problems into steps that drive product development at the speed • Own and manage Product Roadmap & Backlog Prioritization • Communicate clearly a product vision from a commercial lens • Create reports that can be leveraged by stakeholders Show less

Senior Product Manager, eCommerce (EMEA)

• Dec 2016 - Jan 2020

• Plan an online strategy to develop J2 Global SaaS products (eFax, MyFax & eReceptionist) presence in EMEA markets. • Own and manage Product Roadmap & Backlog Prioritization • Support the dev team during each release cycle to clarify requirements, make priority calls, review test plans, and determine release schedule • Own Conversion Rate Optimisation (CRO), Web Localisation, Web personalization & A/B Testing. • Use a range of techniques including Search Engine Marketing (SEM) & Search Engine Optimization (SEO), Analytics, and Reporting. • Define, implement, and optimize the website design and content strategies to achieve optimal search rankings. • Manage the development of J2 Global Platforms using Sitefinity CMS. • Lead, design, and manage projects end-to-end. using Kanban methodology. • Create, define, prioritize business cases, and implement digital projects to achieve visitor conversion, and business objectives. • Increase online sales by improving conversion, acquisition, and customer retention. • Lead all efforts to drive revenue and growth of the company’s eCommerce SaaS business. • Own overall eCommerce funnel conversions and optimization. Show less

eCommerce Manager

• May 2016 - Nov 2016

• Plan online strategy to grow the MicksGarage presence in local markets. • Define, implement and optimise website design and content strategies to achieve optimal search rankings • Lead, design and manage projects end-to-end. • Develop and manage digital marketing campaigns. • Representing eCommerce across the organisation. • Utilising a range of techniques including Search Engine Marketing (SEM) & Search Engine Optimization (SEO), Analytics and Reporting. • Working with the IT Department to ensure adequate infrastructure and support is available for project delivery • Create, define, priorities business cases and implement digital projects to achieve visitor conversion, and business objectives. Show less

eCommerce Manager

• Mar 2012 - May 2016

• Manage the development of Mothercare's website using the Magento Enterprise solution. • Use a range of techniques including Search Engine Marketing (SEM) & Search Engine Optimization (SEO), Analytics, and Reporting. • Produce materials that meet our business objectives and advance the brand strategy. • Manage and segment customer database for email marketing and promotions. • Delivering content to engage with audiences across the web and social media channels by creating imaginative graphics and incorporating video, imagery, social media into the company website. • Increase online sales by improving conversion, acquisition, and customer retention. • Plan and manage Warehouse Management Systems and develop best practices. • Manage the team of three eCommerce Specialists. Show less