Experience

Śnieżka

• Poland
• Wholesale Building Materials
• 100 - 200 Employee

• Product Development Manager

  • Nov 2021 - Present

  Responsibility for introducing new products to the market and developing existing ones. The department was created and built from scratch on my initiative. Duties include:Product development and management▪ managing an international, dispesed team of 4▪ coordinating the implementation of new products on the market with prior analysis of needs and market research▪ product life cycle management, including pricing policy development▪ product introduction and withdrawal from markets▪ creating and coordinating processes related to product development, including process and cost optimization▪ cooperation with the R&D department and other departments of the company▪ cooperation with suppliers and other external partnersMarketing▪ developing and creating marketing strategies for new and exisiting products: communication, promotion, positioning strategy▪ building brand recoginition, based on positive image of the company▪ planning, creating and implementing promotional campaigns▪ marketing budget management▪ market, sales and data analysis▪ recommendation of activities supporting sales▪ external cooperation (media houses, creative agencies) and internal cooperation (sales, product) Show less

• Marketing Research Manager

  • Jan 2018 - Nov 2021

  Responsibility for conducting and interpreting customer needs research. The duties included:▪ team management▪ designing consumer research, supervising its conduct and interpreting it to achieve business goals through appropriate actions▪ creating reports, presenting results, suggesting improvements▪ identifying and working with consumer insights▪ mapping, planning and executing market and customer research▪ cooperation with external partners▪ building a positive image of the company Show less

• Marketing Specialist

  • Jul 2013 - Dec 2017

  ▪ building and managing brand identity through ATL and BTL campaigns, social media, POSM in PSD▪ designing and supervising marketing research aimed at effective product development▪ conducting customer needs research and reporting results to take action▪ simpling campaigns, promotional campaigns, packaging design and other activities influencing the positive image of the company



ASM - Market Research and Analisys Centre

• Poland
• Market Research
• 1 - 100 Employee

• Senior Project Manager

  • Jun 2011 - Jun 2013

  ▪ designing and carrying out marketing research ▪ market and competition analysis ▪ detailed research presentations and recommendations ▪ organizing nationwide conferences & events, i.e. "Monitoring of the Construction Market", "Construction Brand of the Year", connections at the Budma fair ▪ taking care of the company's PR ▪ designing and carrying out marketing research ▪ market and competition analysis ▪ detailed research presentations and recommendations ▪ organizing nationwide conferences & events, i.e. "Monitoring of the Construction Market", "Construction Brand of the Year", connections at the Budma fair ▪ taking care of the company's PR



Ceramika Paradyz

• Poland
• Glass, Ceramics and Concrete Manufacturing
• 100 - 200 Employee

• Benchmarking Specialist

  • 2010 - 2011



ASM - Market Research and Analisys Centre

• Poland
• Market Research
• 1 - 100 Employee

• Project Manager

  • 2006 - 2010