Pawarisa H.

Group Director - Revenue & Digital Distribution at Chatrium Hotels & Residences
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Contact Information
us****@****om
(386) 825-5501
Location
Bangkok, Bangkok City, Thailand, TH
Languages
  • English Full professional proficiency
  • Thai Native or bilingual proficiency

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Bio

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5.0

/5.0
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Ivan Cintado

I met Pawarisa back in 2018, and in the time that since I met her, we have ben involved in multiple projects. She is one of those individuals who actually take data seriously, and her decisions are often driven by a conscious understanding of what the data is showing and an analysis of the results of the decisions, once again in data. A Direct communicator, she always addresses subjects from a fair position, with the intention to understand all views and with a firm grip in negotiations. Knowledgeable in all digital areas and a good person to offer feedback about your own performance.

Maverick Mak

Pawarisa is a person not only honed her Revenue Management skills over the years but at the same equip with great level knowledge of E-Commerce allow her to perform her task efficiently and strategically. Pawarisa is highly reliable, result-oriented and willing to try out new initiative to ensure her strategy is always working well and ahieving optimal results.

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Credentials

  • Create Online Store and E-Commerce
    Department of Skill Development, Ministry of Labour
    Jan, 2021
    - Nov, 2024
  • Smartphone usage for E-commerce
    Department of Skill Development, Ministry of Labour
    Jan, 2021
    - Nov, 2024
  • Hotel Revenue Certificate
    HSMAI
    Jan, 2019
    - Nov, 2024
  • Analyzing and Visualizing Data with Microsoft Power BI
    Netways
    Jan, 2018
    - Nov, 2024
  • Tableau Desktop Qualified Associate Certification
    Netways
    Jan, 2018
    - Nov, 2024
  • 7 Disciplines of e-Distribution Marketing For Hotels
    HSA International Consulting & Training
  • Fundamentals of Revenue Management
    HSA International Consulting & Training
  • Professional Development Course in Hotel Sales & Marketing
    University of Hawaii Maui College
  • Understanding Distribution Marketing for Hotels Through the GDS and Internet
    HEDNA

Experience

  • Chatrium Hospitality
    • Thailand
    • Hospitality
    • 1 - 100 Employee
    • Group Director - Revenue & Digital Distribution
      • Nov 2012 - Present

      • Be responsible for 9 hotels in Bangkok, Niseko Japan, Chanthaburi and 1 hotel in Yangon in the online distribution channels, ie, Brand website, Global Distribution System, and Third Party Intermediaries (OTA, Listing Sites, Meta Search channels, Dynamic Wholesalers) • Implement Online pricing, promotions and campaign strategies • Strengthen Online presence and exposures from SEM, SEO and other online marketing activities • Seek for other online and offline niche opportunities • Initiate and implement online marketing strategies by working closely with Social Media ans Marketing Communication team • Travel regularly to each hotel or on other related project work • Take part in regular presentations and agree to public speaking engagements where appropriate • Embed a revenue management culture • Work in liaison with sales initiatives as part of a team • Contribute to feasibility studies for new ventures • Build and maintain strong working relationships • Ensure that we are working with the best 3rd party vendors • Develop revenue management concepts and lead revenue management practices Show less

  • lebua Hotels and Resorts
    • Thailand
    • Hospitality
    • 200 - 300 Employee
    • Director of Revenue Management & e-Commerce
      • Jan 2011 - Sep 2012

      • Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. • Strategic Consulting, including business plan & sales strategy development. • Advising new businesses on formation of online structures • Generated new development deals for OTA business that focuses on online bisiness including GDS, IDS and all other online exposures • Maintain good positioning for hotel in Third Party Website. Manage Extranet • Proactively cooperate online marketing within Third Party Websites • Recruit new potential partners and new niche segments website • Contracting existing partners • Maintain rate parity in all channels and hotel content update • Manage rate and inventory via extranet and Channel Manager, ie, EZYield, Rategain • Improve hotel website positioning in search engine via PPC, eDM, etc • Manage 4 properties in Bangkok, New Delhi and Rotorua • Successfully open lebua New Delhi to be exposed in all major online travel agents Accomplishment/Achievement • Successfully maintain the hotel to be ranked in the first top 5 on 1st page in all the OTA websites with 70% online market mix on monthly basis • Successfully open lebua New Delhi Hotel in the e-channels via the online travel agents Show less

  • Conrad Bangkok
    • Thailand
    • Hospitality
    • 1 - 100 Employee
    • Director of Revenue Management
      • Sep 2007 - Jan 2011

      • Responsible for the forecast of 3-12 months • Monitor daily room availability and reports irregularities to Director of Sales & Marketing immediately, example; overbooking of rooms, sudden cancellation of large groups, seminar, conference or meetings • Run the revenue meeting on weekly basis • Holds communication meetings within the section from time to time when necessary. • Perform other duties assigned by Director of Sales & Marketing. • Implement and enforce the approved policies and procedure from time to time to reduce error rates. Accomplishment/Achievement • Successfully maintain the ranking no. 1 or 2 among the competitor set in the GDS contribution • Deputy Project Manager in changing Property Management System from Fidelio to OnQ Hilton System Show less

  • lebua Hotels and Resorts
    • Thailand
    • Hospitality
    • 200 - 300 Employee
    • Revenue Manager
      • Jan 2006 - Aug 2007

      • Handle the third party website contracts with the control and expansion of the online channels • Maintain and implementing all the online marketing strategies including the brand website • Besides the same job details as at The Peninsula Bangkok, I am also responsible for e-Channels, online intermediaries and hotel websites. Accomplishment/Achievement • Successfully open lebua at State Tower in the e-channels via online travel agents • Increase the Online business mix from 0% to 35% before resignation • Gain the top ranking on the first page in most of the major online travel agents such as Expedia, Agoda, Travelocity, Booking, Orbitz, etc. Show less

  • The Peninsula Hotels
    • Hong Kong
    • Hospitality
    • 700 & Above Employee
    • Director of Revenue Management
      • 2002 - 2006

      • Provide daily/weekly selling guidelines/strategies for agents • Implement daily/weekly/3 month forecast report • Forecast Group Demand by day and by segment • Prepare competitive research & market intelligence • Set up system of Competitive Price shopping • Ensure no channel conflict in distribution • Develop and monitor pricing/market segment strategies to meet hotel revenue goals; particularly to stimulate demand during period of low demand • Oversee reservations sales to ensure business practices are consistent with the hotel revenue management goals. • Continually watch competitor activities and perform analysis • Review competitor pricing and status for future dates through GDS/Internet/other reports e.g. Phaser/Rateview/Hotelligence Report • Evaluate group requests to maximize total revenue • Drive weekly Revenue Management meeting with Revenue team to review prior weeks performance and review future revenue strategies • Train department on Revenue Management techniques and it’s executition (overselling, pricing, upselling, statusing) • Actively contribute to Peninsula Revenue Management network • Establish open and direct relationship with HSH Revenue Manager • Regularly check the competitor information and contribute to discussions • Good use of 3rd Party Competitive Research Tools (Phaser, Hotelligence) or Travel Website • Continuously monitor Competitor performance, strategies, demand, supply, etc. • Pro-actively set pricing and room inventory controls for future arrival dates to maximize revenue • Gain a knowledge of the materialization for Wholesale transient and group business with all other group segments • Identify Key Market Strategies • Review Group Selling Guideline – to be used as a tool to help sales team sell hotel effectively. Accomplishment/Achievement • Be part of the marketing team in the RGI improvement to be ranked no. 2 behind Oriental Bangkok Show less

  • Sheraton Grande Sukhumvit, a Luxury Collection Hotel, Bangkok
    • Thailand
    • Hospitality
    • 1 - 100 Employee
    • Revenue Management Manager
      • 2001 - 2002

      • To maximise hotel revenue through inventory and pricing controls. • A MRM must actively promote revenue management concepts through, but not limited to, reservations sales, sales and front office. • Trained all Reservations employees, and ensured that they have good working skills to perform all the service tasks efficiently and courteously Accomplishment/Achievement • Be part of the marketing team in the RGI improvement to be no. 2 in the compset • Be successful in the first Revenue Management job from RGI result Show less

  • The Peninsula Hotels
    • Hong Kong
    • Hospitality
    • 700 & Above Employee
    • IS Manager
      • 1998 - 2001

      • To be responsible for the overall operation of the hotel’s computer systems to maintain all computer systems in the hotel and provide as near as possible uninterrupted service to all departments • To provide technical assistance and assist other departments to get the best out of the hotel’s computer systems • To ensure system security is established and maintained at appropriate standards • To ensure and document the completion and maintenance of system and data backup procedures • To ensure the on-going integrity of all hardware and software and effect preventative and rectificatory measures where appropriate. The concept of integrity extends but is not limited to the legality and unaffected operation of all hardware and software • To maintain a register of all hardware, licenses for all software, and contracts impacting the computer operation • To ensure where possible that additional external support services are not required where such services would incur cost to the hotel • To perform regular system maintenance and housekeeping • To develop and in co-ordination with line users, reporting systems which maximize the accessibility or usability of manipulatable data • To develop in co-ordination with the Personnel and Training Manager such internal training programs as may be necessary to ensure the full utilization of the system and conduct all such training • To liaise with all departments to analyze the current operation and optimize, enhance and modify procedures and practices where appropriate and practical • To ensure a virus free system • To provide monthly basis, a written report detailing system performance, problems encountered, action taken, recommended solution and alteration of programs Accomplishment/Achievement • Successfully open The Peninsula Bangkok • Well maintained hardware and software with the very minimal disruption of the system failure Show less

  • Accor
    • France
    • Hospitality
    • 700 & Above Employee
    • Marketing Co-ordinator
      • 1997 - 1998

      • To administrate and be responsible for cross-promotional program in Asia Pacific region, telemarketing operation, customer inquiries / services, property training and direct mail. • To administrate and be responsible for cross-promotional program in Asia Pacific region, telemarketing operation, customer inquiries / services, property training and direct mail.

  • The Sukhothai Bangkok
    • Thailand
    • Hospitality
    • 1 - 100 Employee
    • EDP Manager
      • 1993 - 1997

      • To ensure system security is established and maintained at appropriate standards• To ensure and document the completion and maintenance of system and data backup procedures• To ensure the ongoing integrity of all hardware and software and effect preventative and rectificatory measures where appropriate. The concept of integrity extends but is not limited to the legality and unaffected operation of all hardware and software• To maintain a register of all hardware, licenses for all software, & contracts impacting the computer operation• To ensure where possible that additional external support services are not required where such services would incur cost to the hotel • To perform regular system maintenance and housekeeping• To develop, in co-ordination with line users, reporting systems which maximize the accessibility or usability of manipulatable data• To develop in coordination with the Personnel and Training Manager such internal training programs as may be necessary to ensure the full utilization of the system and conduct all such training• To liase with all departments to analyze the current operation and optimize, enhance and modify procedures and practices where appropriate and practical• To ensure a virus free system• To provide monthly basis, a written report detailing system performance, problems encountered, action taken, recommended solution and alteration of programsAccomplishment/Achievement• Successfully change the infra structure of the network, cabling system, server, computer workstations and software• Implement the new cabling installation from the normal copper RJ45 to be fibre optic cable to faster the system process of both rooms and F&B operation Show less

    • Reservations Manager
      • 1991 - 1993

      Accomplishment/Achievement• Successfully open The Beaufort Sukhothai Bangkok • To be one of the key player in setting up all the configuration

  • Delta Grand Pacific Bangkok
    • Thailand
    • Reservations Manager
      • 1993 - 1993

      Accomplishment/Achievement • Successfully open Delta Grand Pacific Bangkok • To be one of the key player in setting up all the configuration Accomplishment/Achievement • Successfully open Delta Grand Pacific Bangkok • To be one of the key player in setting up all the configuration

  • Embassy of the Republic of Turkey
    • Government Relations
    • 1 - 100 Employee
    • Secretary to The Ambassador
      • 1991 - 1991

      • Handled correspondence, secretarial regular jobs such as arranging the appointments, taking the minute, dictation, etc. independently for The Ambassador as a contracted employee • Handled correspondence, secretarial regular jobs such as arranging the appointments, taking the minute, dictation, etc. independently for The Ambassador as a contracted employee

  • The Mansion Kempinski Bangkok
    • Thailand
    • Reservations Manager
      • 1989 - 1991

      • Controlled room situation and rate restriction • Ensured all room reservations are handled and contracts are updated and filed properly • Trained all Reservations employees, and ensured that they have good working skills to perform all the service tasks efficiently and courteously • Handled working schedule • Assisted in building an efficient teamwork among all employees, by being concerned with their welfare, safety and development • Ensured that the Reservation’s Operations Budget is strictly adhered to, and that all costs are strictly controlled • Handled and Controlled Travel Agent and Company master files • In charge of all Front Office Operation in absence of Assistant Front Office Manager, Assistant Manager and Front Office Manager Accomplishment/Achievement • Successfully open The Mansion Kempinski Bangkok, the first Kempinski Hotel in Bangkok Show less

  • Diethelm Travel Group
    • Thailand
    • Travel Arrangements
    • 100 - 200 Employee
    • Supervisor of F.I.T. Department
      • 1986 - 1989

      • Handled all incoming reservations • Arranged the tour itinerary • Responsibled for the small guests group of 1-9 participants • Quoted the tour and all other reservations prices • Handled correspondence Accomplishment/Achievement • Had been promoted to handle more countries in European market • Handled all incoming reservations • Arranged the tour itinerary • Responsibled for the small guests group of 1-9 participants • Quoted the tour and all other reservations prices • Handled correspondence Accomplishment/Achievement • Had been promoted to handle more countries in European market

Education

  • Thammasat University
    Bachelor's degree, English Language and Literature/Letters
  • King Mongkut's University of Technology Thonburi
    Master's degree, Business Administration and Management, General
    2008 - 2010
  • Thammasat University
    Bachelor of Arts (B.A.), English Language and Literature/Letters
    1987 - 1989
  • Mater Dei School
    High School, General
    1982 - 1986
  • Thammasat University
    Bachelor's degree, English Language and Literature/Letters
    1998 - 2001

Community

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