Assistant Manager Performance Marketing

• Sep 2022 - Present

• Driving strategy, planning and execution of Performance Marketing for DTC Growth and Branding campaigns for Wow Skin Science. • Strategizing Experiments and Monthly and Weekly Offer constructs to improve AOVs, Conversion rates, Net RoAS on the website. • Created performance metrics framework basis down funnel metrics like New User CAC and M1 retention rate. • Device monthly media plan considering the following Media Mix ( Google, Facebook and Affiliates ) for Web and App… Show more • Driving strategy, planning and execution of Performance Marketing for DTC Growth and Branding campaigns for Wow Skin Science. • Strategizing Experiments and Monthly and Weekly Offer constructs to improve AOVs, Conversion rates, Net RoAS on the website. • Created performance metrics framework basis down funnel metrics like New User CAC and M1 retention rate. • Device monthly media plan considering the following Media Mix ( Google, Facebook and Affiliates ) for Web and App campaigns. • Worked with a cross functional team (Tech, Creative and Analytics) to streamline execution and tracking of digital campaigns for Wow Skin Science. • Refined campaigns based on testing and performance analysis, documented results and shared best practices for Wow Skin Science. Show less • Driving strategy, planning and execution of Performance Marketing for DTC Growth and Branding campaigns for Wow Skin Science. • Strategizing Experiments and Monthly and Weekly Offer constructs to improve AOVs, Conversion rates, Net RoAS on the website. • Created performance metrics framework basis down funnel metrics like New User CAC and M1 retention rate. • Device monthly media plan considering the following Media Mix ( Google, Facebook and Affiliates ) for Web and App… Show more • Driving strategy, planning and execution of Performance Marketing for DTC Growth and Branding campaigns for Wow Skin Science. • Strategizing Experiments and Monthly and Weekly Offer constructs to improve AOVs, Conversion rates, Net RoAS on the website. • Created performance metrics framework basis down funnel metrics like New User CAC and M1 retention rate. • Device monthly media plan considering the following Media Mix ( Google, Facebook and Affiliates ) for Web and App campaigns. • Worked with a cross functional team (Tech, Creative and Analytics) to streamline execution and tracking of digital campaigns for Wow Skin Science. • Refined campaigns based on testing and performance analysis, documented results and shared best practices for Wow Skin Science. Show less

Senior Business Analyst

• May 2022 - Aug 2022

•End-to-end ownership of strategic and operational initiatives for paid marketing campaigns (FB and Google)including strategy, optimizations, and reporting. •Explored avenues for scaling up digital operations for clients in line with their business growth. •Strategised and developed comprehensive media plans. •Managed ad campaigns of INR 9 - 24 million monthly budget. •Charted growth strategies to scale diverse client portfolios from industries like E-commerce, Online Education… Show more •End-to-end ownership of strategic and operational initiatives for paid marketing campaigns (FB and Google)including strategy, optimizations, and reporting. •Explored avenues for scaling up digital operations for clients in line with their business growth. •Strategised and developed comprehensive media plans. •Managed ad campaigns of INR 9 - 24 million monthly budget. •Charted growth strategies to scale diverse client portfolios from industries like E-commerce, Online Education, OTT,and BFSI. •Assisted business development team with marketing strategies and media plans for pitch calls.

Sr Associate Digital Marketing

• Jul 2021 - Apr 2022

Brand Marketing Executive

• Aug 2020 - Jul 2021

1. Brand Marketing: • Managing end to end branding campaign from scratch including developing a value proposition, creative communication, media distribution, and tracking campaign ROI • Generate insights from the feedback of clients and channels to improve brand positioning • Cross-functional management – Working with teams across tech, legal, digital marketing, CRM to drive business initiatives • Stakeholder Management – Working closely with the leadership team by leading the plan… Show more 1. Brand Marketing: • Managing end to end branding campaign from scratch including developing a value proposition, creative communication, media distribution, and tracking campaign ROI • Generate insights from the feedback of clients and channels to improve brand positioning • Cross-functional management – Working with teams across tech, legal, digital marketing, CRM to drive business initiatives • Stakeholder Management – Working closely with the leadership team by leading the plan discussions, sharing learnings/ results with measurable actions • Flawlessly executing creative marketing programs, campaigns, and promotions across various channels, including ABM, PPC, SEO, Automated nurturing workflows, CRMs, and more • Oversee marketing initiatives across offline and digital channels with complete ownership and accountability 2. Sales • Designing and implementing a strategic sales plan that expands the company’s client base and ensures its strong presence • Assess current team processes and procedures, identify opportunities for improvement, and implement them • Build and promote strong, long-lasting client relationships by partnering with them and understanding their needs • Identify emerging markets and market shifts while being fully aware of new products and competition status Show less 1. Brand Marketing: • Managing end to end branding campaign from scratch including developing a value proposition, creative communication, media distribution, and tracking campaign ROI • Generate insights from the feedback of clients and channels to improve brand positioning • Cross-functional management – Working with teams across tech, legal, digital marketing, CRM to drive business initiatives • Stakeholder Management – Working closely with the leadership team by leading the plan… Show more 1. Brand Marketing: • Managing end to end branding campaign from scratch including developing a value proposition, creative communication, media distribution, and tracking campaign ROI • Generate insights from the feedback of clients and channels to improve brand positioning • Cross-functional management – Working with teams across tech, legal, digital marketing, CRM to drive business initiatives • Stakeholder Management – Working closely with the leadership team by leading the plan discussions, sharing learnings/ results with measurable actions • Flawlessly executing creative marketing programs, campaigns, and promotions across various channels, including ABM, PPC, SEO, Automated nurturing workflows, CRMs, and more • Oversee marketing initiatives across offline and digital channels with complete ownership and accountability 2. Sales • Designing and implementing a strategic sales plan that expands the company’s client base and ensures its strong presence • Assess current team processes and procedures, identify opportunities for improvement, and implement them • Build and promote strong, long-lasting client relationships by partnering with them and understanding their needs • Identify emerging markets and market shifts while being fully aware of new products and competition status Show less

Summer Intern

• May 2019 - Aug 2019

I interned at Engineering Research Center (ERC) in Materials Engineering Department. Basically worked upon Low Cycle Fatigue of High strength steels. I assisted the team in designing the procedure for calculation and testing the low cycle fatigue of high strength steels. I interned at Engineering Research Center (ERC) in Materials Engineering Department. Basically worked upon Low Cycle Fatigue of High strength steels. I assisted the team in designing the procedure for calculation and testing the low cycle fatigue of high strength steels.

Summer Intern

• May 2018 - Jul 2018

I interned at Engineering Research Center (ERC) in Materials Engineering Department. Completed a data generation project on study of inclusions where various samples of different steel mills. I examined various steel specimens used for leaf springs and graded them according to the inclusion type and content. I interned at Engineering Research Center (ERC) in Materials Engineering Department. Completed a data generation project on study of inclusions where various samples of different steel mills. I examined various steel specimens used for leaf springs and graded them according to the inclusion type and content.