Experience

Ideal Coverings LLC

• United Arab Emirates
• Wholesale Building Materials
• 1 - 100 Employee

• MARKETING SPECIALIST AND GRAPHIC DESIGNER

  • Oct 2019 - Present

  - Support in design, communication and strategies to a subsidiary located in Egypt. - Overseeing marketing department. - Evaluating and developing our marketing strategy and marketing plan to increase sales. - Planning, directing, and coordinating marketing efforts. - Communicating the marketing plan. - Researching demand for our products and services. - Competitor research. 1. Campaigns 2. Events 3. Public Relations and Communication Strategy 4. Digital marketing and corporate identity in the virtual medium -Detect needs that improve customer satisfaction or innovate in the offer of products or services. - Contribute to the development of the Marketing project. - Investigate and analyze market trends. - Study the behavior and strategies of competition in the market. - Preparation of digital campaigns, metrics of growth statistics in networks. - Management of social networks. - External Communication - Facilitate effective internal communications - Maintain calendars and appointments - Prepare presentations and reports Show less


VADU Stores
• GRAPHIC DESIGNER

  • Oct 2019 - Present

Rebatus
• United States
• Software Development
• 1 - 100 Employee
• GRAPHIC DESIGNER

  • Jan 2020 - Present


Productos Paraíso del Ecuador

• Ecuador
• Plastics Manufacturing
• 1 - 100 Employee

• MARKETING DIRECTOR

  • Jan 2019 - Sep 2019

  - Support in design, communication and strategies to a subsidiary located in Florida - United States. - Overseeing marketing department. - Evaluating and developing our marketing strategy and marketing plan to increase sales. - Planning, directing, and coordinating marketing efforts. - Communicating the marketing plan. - Researching demand for our products and services. - Competitor research. - Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction. - Understanding and developing budgets and finance, including expenditures, research and development appropriations, return on investment and profit loss projections. - Compiling lists describing our offerings. - Developing and managing advertising campaigns. - Building brand awareness and positioning. - Supporting sales and lead generation efforts. - Coordinating marketing projects from start to finish. - Organizing company conferences, trade shows, and major events. - Overseeing social media marketing strategy and content marketing. - Developing promotions and leading the execution of digital campaigns - Community Management. - Strategy, execution and monitoring trending digital campaign. -Coordinate the execution and measurement of the different actions both in the offline and online environment: 1. Campaigns 2. Events 3. Public Relations and Communication Strategy 4. Digital marketing and corporate identity in the virtual medium. -Detect needs that improve customer satisfaction or innovate in the offer of products or services. - Contribute to the development of the Marketing project. - Investigate and analyze market trends. - Study the behavior and strategies of competition in the market. - Preparation of digital campaigns, metrics of growth statistics in networks. - Management of social networks. - External Communication. - Ecommerce management. - Strategic alliances to generate more traffic. Show less



CONSULTORES EMPRESARIALES BOOST C.A.

• MARKETING AND COMMUNICATION SPECIALIST

  • Aug 2017 - Sep 2018

  - Developing and implementing marketing plans. - Undertaking competitor research and analyses. - Conducting market research to establish customer trends and habits. - Establishing goals and objectives in order to reach our customers through appropriate marketing channels (digital and traditional). - Building and maintaining relationships with new and existing customers through prospecting and networking. - Promoting brand awareness through marketing efforts. - Creating marketing materials for our website and other marketing platforms. - Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning. - Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns. - Performing other duties when needed. Show less



Tata Consultancy Services Limited (Tcs)

• MARKETING AND COMMUNICATION SPECIALIST FOR LATIN AMERICA

  • May 2017 - Aug 2017

  - Collect information and examine the sales trend, in order to develop effective Marketing strategies. - Analyze market strategies, examine trends and product behavior. - Communicate with consumers, observe the competition and consult with distributors for information on trends in the industry. - Collect the impressions of consumers. - Use Marketing analytical techniques to collect information from social networks, traffic and web positioning. - Segment the target audience and determine the most suitable market to approach them. - Prepare detailed reports on sales volumes, consumer experience, market trends and competition results. -Gather information from reports emanating from the industry to delimit trends and measure the impact of competitive Marketing activities. - Helping implement communications projects and strategies - Drafting and editing materials and communications copy - Collecting data and maintaining databases - Help implement communications strategies - Provide administrative support to programs and internal teams - Draft and edit communications copy - Assist in maintaining web content and executing social media strategies Show less



JR Vallejo & Asociados

• Ecuador
• Advertising Services

• EXECUTIVE ACCOUNT

  • Oct 2016 - Feb 2017

  - Build and maintain strong, long-lasting client relationships. - Negotiate contracts and close agreements to maximize profits. - Develop trusted advisor relationships with key accounts, customer stakeholders and executive sponsors. - Ensure the timely and successful delivery of our solutions according to customer needs and objectives. - Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders. - Develop new business with existing clients and/or identify areas of improvement to meet sales quotas. - Forecast and track key account metrics (e.g. quarterly sales results and annual forecasts) - Prepare reports on account status. - Collaborate with sales team to identify and grow opportunities within territory. - Assist with challenging client requests or issue escalations as needed. - Developing promotions and leading the execution of digital campaigns - Community Management. - Strategy, execution and monitoring trending digital campaign. - Budget management for advertising campaigns Show less



Schlumberger

• United States
• Oil and Gas
• 700 & Above Employee

• MARKETING AND COMMUNICATION SPECIALIST

  • Nov 2012 - Jun 2016

  - Marketing and communication support to subsidiaries in Latin America. - Preparation and design of papers for Geomarket in Houston. - Assist marketing and sales managers in managing integrated marketing and sales campaigns across offline and online tactics. - Design and development of digital campaigns, management of internal social networks. - Conduct market research to find answers about consumer requirements, habits and trends. - Brainstorm and develop ideas for creative marketing campaigns. - Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning) - Plan and execute initiatives to reach the target audience through appropriate channels. - Assist in analyzing marketing data to help shape future marketing strategies. - Liaise with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activities - Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market. - Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions. Graphic Designer: - Determine the message the design should portray. - Graphic campaigns for Houston, Brazil, Colombia and Ecuador. - Create images that identify a product or convey a message for Ecuador and Colombia. - Develop graphics for product illustrations, logos, and websites. - Select colors, images, text style, and layout. - Incorporate changes recommended by the clients into the final design. - Review designs for errors before printing or publishing them. Show less



Novartis

• Switzerland
• Pharmaceutical Manufacturing
• 700 & Above Employee

• GRAPHIC DESIGNER

  • Apr 2010 - Feb 2011

  Planning concepts by studying relevant information and materials. - Illustrating concepts by designing examples of art arrangement, size, type size and style and submitting them for approval. - Social media support for Latin America. - Preparing finished art by operating necessary equipment and software. - Coordinating with outside agencies, art services, web designer, marketing, printers, and colleagues as necessary. - Contributing to team efforts by accomplishing tasks as needed. - Creating a wide range of graphics and layouts for product illustrations, company logos, and websites. - Reviewing final layouts and suggesting improvements when necessary. - Developing concepts, graphics and layouts for product illustrations, company logos and websites determining size and arrangement of copy and illustrative material, as well as font style and size preparing rough drafts of material based on an agreed brief reviewing final layouts and suggesting improvements if required. Show less