Marija Pavlović
Marketing Specialist at SERASAR GmbH- Claim this Profile
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Bio
Michael Tasner
It is with great pride that I am writing this endorsement for Marija. She joined my team as a paid traffic marketer. Within a week she was Google Adwords certified and crafting robust campaigns. She quickly grew thru the ranks by going above in beyond in her training and her day to day activities, driven by results. Eventually Marija took over managing our corporate marketing including: email marketing, direct response, branding, social media, paid traffic and more. I was sad to see Marija go and know that she will be an asset anywhere she goes.
Dijana Stojanovic
I had the pleasure of working with Marija for two years in student organization AIESEC. She was one of the members of the Marketing & PR team led by myself. First of all, I’d like to underline that she is a wonderful person to work with – fully committed and showing strong leadership and communications skills. Besides that, she has always been one step ahead with bringing new creative ideas at the table and also proposing creative solutions for the challenges we had. I was personally impressed by her ability to lead different projects at the same time by having full attention at the details. Marija’s knowledge about online communications is exceptional. You can really rely on her experience, willingness to learn fast and go an extra mile. She has been a tremendous asset for my team, both personally and professionally, and for sure will be a great team player in the future as well.
Michael Tasner
It is with great pride that I am writing this endorsement for Marija. She joined my team as a paid traffic marketer. Within a week she was Google Adwords certified and crafting robust campaigns. She quickly grew thru the ranks by going above in beyond in her training and her day to day activities, driven by results. Eventually Marija took over managing our corporate marketing including: email marketing, direct response, branding, social media, paid traffic and more. I was sad to see Marija go and know that she will be an asset anywhere she goes.
Dijana Stojanovic
I had the pleasure of working with Marija for two years in student organization AIESEC. She was one of the members of the Marketing & PR team led by myself. First of all, I’d like to underline that she is a wonderful person to work with – fully committed and showing strong leadership and communications skills. Besides that, she has always been one step ahead with bringing new creative ideas at the table and also proposing creative solutions for the challenges we had. I was personally impressed by her ability to lead different projects at the same time by having full attention at the details. Marija’s knowledge about online communications is exceptional. You can really rely on her experience, willingness to learn fast and go an extra mile. She has been a tremendous asset for my team, both personally and professionally, and for sure will be a great team player in the future as well.
Michael Tasner
It is with great pride that I am writing this endorsement for Marija. She joined my team as a paid traffic marketer. Within a week she was Google Adwords certified and crafting robust campaigns. She quickly grew thru the ranks by going above in beyond in her training and her day to day activities, driven by results. Eventually Marija took over managing our corporate marketing including: email marketing, direct response, branding, social media, paid traffic and more. I was sad to see Marija go and know that she will be an asset anywhere she goes.
Dijana Stojanovic
I had the pleasure of working with Marija for two years in student organization AIESEC. She was one of the members of the Marketing & PR team led by myself. First of all, I’d like to underline that she is a wonderful person to work with – fully committed and showing strong leadership and communications skills. Besides that, she has always been one step ahead with bringing new creative ideas at the table and also proposing creative solutions for the challenges we had. I was personally impressed by her ability to lead different projects at the same time by having full attention at the details. Marija’s knowledge about online communications is exceptional. You can really rely on her experience, willingness to learn fast and go an extra mile. She has been a tremendous asset for my team, both personally and professionally, and for sure will be a great team player in the future as well.
Michael Tasner
It is with great pride that I am writing this endorsement for Marija. She joined my team as a paid traffic marketer. Within a week she was Google Adwords certified and crafting robust campaigns. She quickly grew thru the ranks by going above in beyond in her training and her day to day activities, driven by results. Eventually Marija took over managing our corporate marketing including: email marketing, direct response, branding, social media, paid traffic and more. I was sad to see Marija go and know that she will be an asset anywhere she goes.
Dijana Stojanovic
I had the pleasure of working with Marija for two years in student organization AIESEC. She was one of the members of the Marketing & PR team led by myself. First of all, I’d like to underline that she is a wonderful person to work with – fully committed and showing strong leadership and communications skills. Besides that, she has always been one step ahead with bringing new creative ideas at the table and also proposing creative solutions for the challenges we had. I was personally impressed by her ability to lead different projects at the same time by having full attention at the details. Marija’s knowledge about online communications is exceptional. You can really rely on her experience, willingness to learn fast and go an extra mile. She has been a tremendous asset for my team, both personally and professionally, and for sure will be a great team player in the future as well.
Credentials
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Google Analytics for beginners
CXLApr, 2021- Nov, 2024 -
YouTube ads
CXLApr, 2021- Nov, 2024 -
Facebook Ads
CXLMar, 2021- Nov, 2024 -
LinkedIn advertising
CXLMar, 2021- Nov, 2024 -
Landing page optimization
CXLJan, 2021- Nov, 2024 -
Maximizing audiences for PPC campaigns
CXL InstituteDec, 2020- Nov, 2024 -
Google Ads
CXL InstituteOct, 2020- Nov, 2024 -
Analytics and Data Mastery Certification
DigitalMarketerApr, 2020- Nov, 2024 -
Introduction to Artificial Intelligence (AI)
CourseraDec, 2019- Nov, 2024
Experience
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SERASAR GmbH
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Germany
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Marketing Specialist
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May 2023 - Present
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Digital Silk - Growing Brands Online
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United States
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Advertising Services
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100 - 200 Employee
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PPC Specialist
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Jun 2022 - Sep 2022
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Senior Marketing Consultant
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Jul 2019 - Jun 2022
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Flowhance
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing Specialist
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Sep 2020 - Sep 2021
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Manor Interior Solutions
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United Kingdom
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Construction
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1 - 100 Employee
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Head Of Marketing
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Jan 2019 - Feb 2020
Developing and executing on the entire marketing strategy including: - Website redesign - PPC Strategy - Lead generation - Integrating CRM systems into the key marketing, business and sales processes - Automation of the key processes (marketing and sales) - Proposal redesign and service "packaging" - Social media strategy Developing and executing on the entire marketing strategy including: - Website redesign - PPC Strategy - Lead generation - Integrating CRM systems into the key marketing, business and sales processes - Automation of the key processes (marketing and sales) - Proposal redesign and service "packaging" - Social media strategy
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SKlead
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United Kingdom
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Advertising Services
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PPC Specialist
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Aug 2019 - Dec 2019
Creating, managing and reporting on PPC campaigns for Rover.com for several markets: DE, IT, ES, FR and UK Creating, managing and reporting on PPC campaigns for Rover.com for several markets: DE, IT, ES, FR and UK
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No Joke Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Director Corporate Marketing
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Oct 2018 - Jan 2019
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PPC Specialist
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Sep 2017 - Oct 2018
➤ Establishing and maintaining Pay-Per-Click campaigns for 30+ clients➤ Creating landing pages and the ad copy➤ Developing and implementing paid advertising strategies for various clients from different industries➤ Maintaining advanced Facebook campaigns including different Facebook native products ➤ Remarketing➤ Display Advertising
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Town Web Design
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United States
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Information Technology & Services
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1 - 100 Employee
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Marketing Manager
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Oct 2016 - Dec 2017
➤Participating in creation of the marketing plan and managing all of the marketing activities of the company ➤Inbound Marketing - Managing content strategy in attracting high-quality leads, lead nurturing and conversion ➤Analytics - Creating tracking tools in excel and measuring results ➤Managing content calendar (including blog posts and social media) ➤Facebook Ads ➤Visual identity: Managing creation of the marketing materials (promotional materials, Facebook Adds, proposals, collateral and other) ➤Marketing Automation - Creating and maintaining various marketing funnels through diverse CRM and Email software ➤Email Marketing - Managing various cold email campaigns and newsletters/broadcasts sent to the current customers ➤Managing company's website - Creating and managing website pages, including landing pages, online forms, pop-ups, etc. ➤Copy writing - creating different marketing content and managing other copy writers in delivering content for the blog, website, emails and other media ➤Graphic Design Technical knowledge: Drip.co, Wordpress.org, Wordpress.com, Zapier, Facebook Manager, Photoshop, Illustrator, Proposify, Trello, Asana, Slack Show less
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Creitive
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Singapore
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Technology, Information and Internet
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1 - 100 Employee
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SEO Copywriter
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Apr 2016 - Apr 2017
➤Researching and analyzing trending keywords for the client’s products and services, and incorporating them into the written content ➤Measuring the effectiveness of the relevant keywords ➤Creating SEO (Search Engine Optimized) content for Websites and Web portals to attract potential new costumers ➤100% of the monthly plans fulfillment ➤Researching and analyzing trending keywords for the client’s products and services, and incorporating them into the written content ➤Measuring the effectiveness of the relevant keywords ➤Creating SEO (Search Engine Optimized) content for Websites and Web portals to attract potential new costumers ➤100% of the monthly plans fulfillment
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Marketing Manager
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Nov 2014 - Mar 2016
➤Development and implementation of the marketing plan ➤Analyzing, reviewing and reporting on promotional campaign effectiveness to maximize results ➤Co-creating promotional materials with external partners and cooperation with the media ➤Creating project timeline for two games, tracking and reporting performances of projects ➤Planning and organizing company events (Anniversary events, Game Development Meet Ups) ➤Presenting the company on industry related seminars ➤Composing SEO content for Facebook, Twitter, LinkedIn, You Tube, Instagram and company Websites Major results: ➤Increased efficiency and successful execution of the projects by 30% ➤Created a tool for tracking and analyzing bugs which increased testing efficiency by 50% ➤Gained 1300+ (900% growth) Facebook fans, increased average weekly Facebook reach by over 300% Show less
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AIESEC in Serbia
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Serbia
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Non-profit Organizations
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200 - 300 Employee
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Vice President of Marketing and PR
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Mar 2014 - Dec 2014
➤Leading 4 marketing teams with 20 people in total➤Defining and tracking KPIs for each team and evaluating with direct reports➤Developing marketing plan (situation analysis, setting goals, implementation and control)➤Responsible for the promotion and positioning of the core AIESEC programs and local projects➤Monitoring key processes to ensure consistency in brand identity on local level➤Facilitating 5+ training sessions on marketing and AIESEC brand➤Facilitating workshops about organizational culture➤Conducting more than 30 competency-based interviews with the members Maintaining good relationships with stakeholders (partners, university, media, alumni) Organizing events (Alumni and Partners event and “Meet AIESEC” event)Major results:➤Signed 6 partnerships with the media, the University and local organizations 80+ media appearances on TV, radio stations, newspapers, online portals➤Key KPIs overreached (recruitment of new members 140/135; Global Talent recruitment 52/40) based on marketing activities Show less
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Marketing & PR Team Leader
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Dec 2013 - May 2014
➤Leading a team of 5 members➤Organizing marketing campaigns and media appearances➤Visual brand management ➤Recruiting new people➤Visiting conferences➤Organizing meetings➤Creating marketing and media plans➤Creating marketing plans➤Major results: 100+ delegates on key local projects; 20+ media appearances
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Marketing Manager on International Conference (International Train the Trainers)
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Apr 2013 - Dec 2013
➤Visual brand management➤Graphic design➤Creating marketing plan➤Online promotion➤Team work➤Creating online presentations➤Content Marketing➤Copywriting
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Education
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2009 - 2013
Faculty of Economics - University of Nis
Marketing/Marketing Management, General -
2005 - 2009
School of Economics Nis Serbia
Economists 4 degree, Business/Managerial Economics
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