Pavle Radeka

Director of SEO at CommonMind
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Contact Information
us****@****om
(386) 825-5501
Location
Serbia, RS
Languages
  • Serbian -
  • English -
  • Russian -

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Maciej Godlewski

Pavle has been a great expert to work with. He came on as an SEO expert in our company and quickly became an indispensable part of the team. His role expanded to all things related to paid advertising. Throughout the time we worked together I was impressed with his knowledge and the can-do attitude. He demonstrated over and over that we could depend on him and he would not only get the job done but also do it well.

Marina Milutinović

Pavle has the answer to every question. He is great to work with and full of experience and knowledge.

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Credentials

  • AdWords Fundamentals Certification
    Google
    Jun, 2018
    - Nov, 2024
  • AdWords Search Certification
    Google
    Jun, 2018
    - Nov, 2024
  • Adwords Display Certification
    Google
    Jun, 2018
    - Nov, 2024
  • Analytics Certification
    Google
    Jun, 2017
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of SEO
      • Jun 2018 - Present

      As the Head of SEO at CommonMind, I provide SEO strategy and execution for dozens of clients in various niches. My work includes strategy development, onsite and offsite audits, content development, link acquisition, reporting, conversion optimization, and lead funnel development. As the Head of SEO at CommonMind, I provide SEO strategy and execution for dozens of clients in various niches. My work includes strategy development, onsite and offsite audits, content development, link acquisition, reporting, conversion optimization, and lead funnel development.

    • Advertising Services
    • 1 - 100 Employee
    • Co-Founder
      • Jan 2023 - Present

      As a co-founder and head of operations at Aspekt Digital, I specialize in driving organic growth, implementing data-driven conversion rate optimization techniques, and crafting highly-targeted paid advertising campaigns. With a proven track record of delivering results for clients across various industries, I bring a unique blend of analytical thinking and creative problem-solving to every project. Let's connect to explore how my expertise can help your business achieve its growth goals. Show less

    • Canada
    • Software Development
    • 1 - 100 Employee
    • PPC/Digital Marketing Manager
      • Mar 2015 - Jun 2019

      PPC campaign design and maintenance working with AdWords search and display and Bing. Also providing consulting regarding SEO and general marketing guidance. Developed and maintained dozens of PPC campaigns for various products. Implemented a number of SEO improvements Performed comprehensive analysis of SEO results and provided strategies During my time with Investintech I have successfully reduced AdWords campaign costs by over 60% and increased profits by 103%. Implemented new advertising avenues and rebuilt the advertising account from scratch. I was also in charge of the team that contributed over 17% to total company online earnings by implementing new mail marketing strategies and approaches. Show less

    • SEO/SEM/PPC/Social Media Manager
      • 2009 - May 2019

      • Campaign development and research on a number of platforms including Adwords, Facebook, VK, and Yandex. Worked in fields related to tourism, pharmaceuticals, banking, gadgets and adult. • SEO copywriting and SEM/PPC ad development. • Analysis and monitoring, campaign optimization and long term strategy development • Onsite and offsite SEO services including website auditing and content creation. I'm proud to say that I've completed over 50 projects with a strong emphasis on providing top quality services at reasonable rates while nurturing long term relationships with clients. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior SEO/SEM Expert
      • Jan 2016 - Jul 2018

      Working on technical SEO and SEM/PPC for a number of clients ranging from large B2B companies to small niche eCommerce enterprises. Worked with Google AdWords and Facebook advertising platforms, developed campaigns, long term and short term strategies. Working on technical SEO and SEM/PPC for a number of clients ranging from large B2B companies to small niche eCommerce enterprises. Worked with Google AdWords and Facebook advertising platforms, developed campaigns, long term and short term strategies.

    • Freelance Web Designer and Web Master
      • 2008 - Dec 2016

      Freelance work on web design and development for a number of clients. • Proficient in CSS, HTML. Basic knowledge of Java-scripts and PHP related technologies. • Daily use of Adobe Photoshop, Illustrator and Dreamweaver tools. • Proficient with Joomla and WordPress platforms also strong understanding of Drupal Freelance work on web design and development for a number of clients. • Proficient in CSS, HTML. Basic knowledge of Java-scripts and PHP related technologies. • Daily use of Adobe Photoshop, Illustrator and Dreamweaver tools. • Proficient with Joomla and WordPress platforms also strong understanding of Drupal

    • Serbia
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager / PPC Manager / SEO-SEM Manager
      • May 2013 - Nov 2014

      PPC Campaign management for Facebook and Adwords. AdWords campaign and ad development (both search and display). Conversion optimization for Facebook and AdWords platforms AdWords keyword development, basic and advanced optimization. Facebook pages cover and timeline photos design and implementation. Facebook page management. Social Media Management During my time with Ellecta Interactive I've had a chance to contribute to clients such as KFC Serbia and Croatia, PepsiCo, Marbo, Philip Morris and many others ranging from finance services to FCMG, online stores and retail. Show less

    • Cyprus
    • Financial Services
    • 1 - 100 Employee
    • SEO/SEM/PPC/Online Marketing Manager
      • 2012 - 2013

      • Managed AdWords PPC Campaigns, analyzed results, optimized campaigns and handled reporting, creatives and copy-writing • Email marketing tasks, developed campaigns, did creatives and copy and handled campaign analysis. • General marketing duties such as analysis, competitor research, campaign development and staff management • Managed AdWords PPC Campaigns, analyzed results, optimized campaigns and handled reporting, creatives and copy-writing • Email marketing tasks, developed campaigns, did creatives and copy and handled campaign analysis. • General marketing duties such as analysis, competitor research, campaign development and staff management

    • Online Casino Support / Internal Marketing
      • 2009 - 2012

      User support, Internal marketing duties (email translation and development) also providing feedback to superiors and formulating reports and assistance with campaign tracking. Also did extensive work with quality assurance and game testing for gambling products and websites. User support, Internal marketing duties (email translation and development) also providing feedback to superiors and formulating reports and assistance with campaign tracking. Also did extensive work with quality assurance and game testing for gambling products and websites.

    • Website Administrator
      • 2008 - 2009

      Website administration and maintenance, created recommendations and handled daily tasks. This included image modifications and re-sizing, banner design and development and implementing new content on page. Work was done in Joomla CMS and some of mu duties also involved making modifications to core Joomla files Website administration and maintenance, created recommendations and handled daily tasks. This included image modifications and re-sizing, banner design and development and implementing new content on page. Work was done in Joomla CMS and some of mu duties also involved making modifications to core Joomla files

  • ENTER TV
    • Serbia
    • Journalist
      • 2007 - 2008

      Worked as a Journalist in culture related programming. Conducted interviews, established and maintained contacts, worked out program plans, wrote voice-over’s and did research. Worked as a Journalist in culture related programming. Conducted interviews, established and maintained contacts, worked out program plans, wrote voice-over’s and did research.

Education

  • University of Belgrade
    Journalism and communications (Faculty of Political Science)
  • Cetvrta Beogradska Gimnazija
    High School

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