Pavla Kraus
Head of Social Media at Cheil Czech and Slovakia- Claim this Profile
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English Professional working proficiency
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Spanish Elementary proficiency
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Czech Native or bilingual proficiency
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Bio
Martin Mihálik
Ak v budúcnosti budem počuť že niekto hľadá špecialistu skrz sociálne siete, prvý človek ktorého odporučím bude Pája. Prvenstvo si zaslúži kvôli svojej odbornosti v obore, driveu ktorý nemá dna a up-to-date znalostí v neustále sa meniacom svete online marketingu. A ešte jedna maličkosť - mimo profesionálne skills je to úžasný človek, ktorý vytvorí v office, a aj mimo neho, nezameniteľnú atmosféru.
Anna Ročková
Pavla is very passionate about the world of social media and her knowledge in this area is very deep and broad but she never stops learning. She is not only talented but also incredibly hard working as well as detail oriented and organized. Pavla is also a great (and patient) teacher as she is thrilled to give away all she knows in order to assure clients always get the best care possible. She is also very caring and keens to do it all the best way possible. She always makes sure everyone is satisfied and gets the required results, she constantly looks for new ways and new solutions and she never gives up on anything, nor anyone. Working with Pavla is a great pleasure and amazing experience.
Martin Mihálik
Ak v budúcnosti budem počuť že niekto hľadá špecialistu skrz sociálne siete, prvý človek ktorého odporučím bude Pája. Prvenstvo si zaslúži kvôli svojej odbornosti v obore, driveu ktorý nemá dna a up-to-date znalostí v neustále sa meniacom svete online marketingu. A ešte jedna maličkosť - mimo profesionálne skills je to úžasný človek, ktorý vytvorí v office, a aj mimo neho, nezameniteľnú atmosféru.
Anna Ročková
Pavla is very passionate about the world of social media and her knowledge in this area is very deep and broad but she never stops learning. She is not only talented but also incredibly hard working as well as detail oriented and organized. Pavla is also a great (and patient) teacher as she is thrilled to give away all she knows in order to assure clients always get the best care possible. She is also very caring and keens to do it all the best way possible. She always makes sure everyone is satisfied and gets the required results, she constantly looks for new ways and new solutions and she never gives up on anything, nor anyone. Working with Pavla is a great pleasure and amazing experience.
Martin Mihálik
Ak v budúcnosti budem počuť že niekto hľadá špecialistu skrz sociálne siete, prvý človek ktorého odporučím bude Pája. Prvenstvo si zaslúži kvôli svojej odbornosti v obore, driveu ktorý nemá dna a up-to-date znalostí v neustále sa meniacom svete online marketingu. A ešte jedna maličkosť - mimo profesionálne skills je to úžasný človek, ktorý vytvorí v office, a aj mimo neho, nezameniteľnú atmosféru.
Anna Ročková
Pavla is very passionate about the world of social media and her knowledge in this area is very deep and broad but she never stops learning. She is not only talented but also incredibly hard working as well as detail oriented and organized. Pavla is also a great (and patient) teacher as she is thrilled to give away all she knows in order to assure clients always get the best care possible. She is also very caring and keens to do it all the best way possible. She always makes sure everyone is satisfied and gets the required results, she constantly looks for new ways and new solutions and she never gives up on anything, nor anyone. Working with Pavla is a great pleasure and amazing experience.
Martin Mihálik
Ak v budúcnosti budem počuť že niekto hľadá špecialistu skrz sociálne siete, prvý človek ktorého odporučím bude Pája. Prvenstvo si zaslúži kvôli svojej odbornosti v obore, driveu ktorý nemá dna a up-to-date znalostí v neustále sa meniacom svete online marketingu. A ešte jedna maličkosť - mimo profesionálne skills je to úžasný človek, ktorý vytvorí v office, a aj mimo neho, nezameniteľnú atmosféru.
Anna Ročková
Pavla is very passionate about the world of social media and her knowledge in this area is very deep and broad but she never stops learning. She is not only talented but also incredibly hard working as well as detail oriented and organized. Pavla is also a great (and patient) teacher as she is thrilled to give away all she knows in order to assure clients always get the best care possible. She is also very caring and keens to do it all the best way possible. She always makes sure everyone is satisfied and gets the required results, she constantly looks for new ways and new solutions and she never gives up on anything, nor anyone. Working with Pavla is a great pleasure and amazing experience.
Credentials
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Course 101 Completion
TikTokJun, 2023- Sep, 2024 -
SMB Completion
TikTokJun, 2023- Sep, 2024 -
Google Digital Garage
GoogleOct, 2017- Sep, 2024 -
Google Advertising Fundamentals Exam (Search Network Certificate)
GoogleNov, 2017- Sep, 2024
Experience
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Cheil Czech and Slovakia
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Czechia
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Advertising Services
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1 - 100 Employee
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Head of Social Media
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Oct 2022 - Present
Client: Samsung CZ, SK • Leading a team of 4+ content and influencers specialists • Launched new social media platforms: TikTok and Pinterest • Accountability for results and financial performance • Tender preparation • Working in Adobe Analytics, Trackeer, Sprinkl, Kontentino, BaseCamp and internal tools • Creating social media strategies and tactical plans • Preparation of go to market plans, special projects like Epic Ride • Leading livestreams, collaborating on gaming projects and special activations (Roblox) • Focus on GenZ/Alpha marketing • Collaboration with creative, campaign and other departments Show less
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Social Media Manager
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Nov 2017 - Present
Specialist at Social media marketing: Facebook Ads and strategy. Specialist at Social media marketing: Facebook Ads and strategy.
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Unikum
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Norway
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Human Resources Services
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1 - 100 Employee
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Social Media Team Leader
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Jun 2021 - Oct 2022
Leading team of 3+ social media specialistsConsulting brands, businesses and strategies for companies and separate campaigns
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Senior Social Media Specialist
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Mar 2020 - May 2021
Clients: Forbes Czech republic, Forbes Slovakia, BePink, FlexDog, Samohýl group, Ignaz Rösler, wflowI am responsible for the social media team and performance in client accounts. For two years at Unikum, I have been successfully expanding the SoMe department (started as one man show, currently having all department) and making clients satisfied.Responsibilities:- development of campaign strategies both on social networks (fundamentally performance campaigns) and their interconnection with other channels- execution of performance campaigns on social media- training of clients within social networks (creating content, managing organic side of social media and Facebook ads)- creating content for clients social media, mainly Facebook and Instagram- influencer marketing- education of junior colleagues and coordination of their work- managing recruitment and on boarding process at Social media teamStrongest skills:- over 4+ years experience in digital marketing, primarily social media- operating on a daily basis with Facebook Business Manager, LinkedIn Campaign Manager, Twitter, TikTok and analyzing data from Google Analytics- basic knowledge of other online marketing channels (Google Ads, Sklik, e-mailing, Mergado) Show less
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Social Media Specialist
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Jul 2019 - Feb 2020
- developing social media strategies - executing social media performance campaigns
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Pure Model Management
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Czechia
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Advertising Services
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1 - 100 Employee
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Model scout
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Aug 2017 - Jul 2019
Scouting new faces and PR communication. Scouting new faces and PR communication.
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Marketing Specialist
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Dec 2017 - Jun 2019
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Vodafone
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United Kingdom
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Telecommunications
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700 & Above Employee
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Ambasador #jetovtobě
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Nov 2017 - Apr 2018
Collaboration with the marketing division on the project #Jetovtobě, promotion on Instagram and Twitter, participation in the development of the project and planning of other strategies and graphic design. Collaboration with the marketing division on the project #Jetovtobě, promotion on Instagram and Twitter, participation in the development of the project and planning of other strategies and graphic design.
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ELY management
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Czechia
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Apparel & Fashion
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1 - 100 Employee
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Model scout
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Apr 2016 - Aug 2017
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Education
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2019 - 2022
Ambis
Bachelor's degree -
2013 - 2017
Mendelovo gymnázium
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