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Marek Polan

Working with Pavlína was great. She cares about her work, is proactive, and gives no BS.

Kristina Rochova

Pavlina is one of the most creative persons I´ve met. Not only that she comes with new and fresh ideas, but she has the organisation and management skills to make the ideas real.

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Experience

    • Czechia
    • Veterinary Services
    • 1 - 100 Employee
    • Co-Founder
      • Sep 2020 - Present

      Pro zdraví mazlíčků a klid páníčků. Pro zdraví mazlíčků a klid páníčků.

    • Czechia
    • Veterinary Services
    • Strategic Planning Director
      • May 2016 - Sep 2020

      Create a marketing strategy and web development. I manage the creative department. One of the authors of the project. www.radaveterinare.cz Create a marketing strategy and web development. I manage the creative department. One of the authors of the project. www.radaveterinare.cz

    • Czechia
    • Retail
    • 1 - 100 Employee
    • E-commerce manager
      • Feb 2017 - Nov 2019

      Strategy and planning, performance marketing. Ecommerce for all e-shops. Expansion into the Romanian market. Team leadership. Strategy and planning, performance marketing. Ecommerce for all e-shops. Expansion into the Romanian market. Team leadership.

    • Czechia
    • Travel Arrangements
    • 100 - 200 Employee
    • E-Commerce Manager
      • Oct 2016 - Feb 2017

      Online marketingStrategy and planning

    • Senior e-commerce konzultant
      • Nov 2015 - Oct 2016

      Performance marketing, email marketing, consulting, reporting, Performance – PPC, remarketing, RTB.

    • Hong Kong
    • Media Production
    • 1 - 100 Employee
    • Senior project Manager - služba Ulékare.cz
      • Sep 2014 - Dec 2015
    • Czechia
    • Advertising Services
    • 1 - 100 Employee
    • Senior Online marketing specialist
      • Jun 2013 - Feb 2014

      Eshop strategy and development. Web analytics. Development of web site and complete redesign with regard to usability and increase of conversion rate. Projects: Olympus Czech group s.r.o., Samsung, Infiniti Design Eshop strategy and development. Web analytics. Development of web site and complete redesign with regard to usability and increase of conversion rate. Projects: Olympus Czech group s.r.o., Samsung, Infiniti Design

    • Slovakia
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Marketing Specialist
      • Oct 2011 - Jun 2013

      Screening of top trends of online marketing. Analysis of current situation (market, traffic, performance of the portal, marketing activities). Creation of ideas for improvement of traffic and performance. Implementation (or control of implementation) of improvement proposals. AB testing using Visual Website Optimizer tool. Screening of top trends of online marketing. Analysis of current situation (market, traffic, performance of the portal, marketing activities). Creation of ideas for improvement of traffic and performance. Implementation (or control of implementation) of improvement proposals. AB testing using Visual Website Optimizer tool.

    • Online Marketing Specialist
      • May 2011 - Oct 2011

      Complete management of online promotion of the strongest company selling adventures in Czech Republic. Preparation and control of marketing strategy. Development of web site and complete redesign with regard to usability and increase of conversion rate. Preparation and realisation of online channels (PPC, Email marketing, Social Networks, SEO) Support of customer quality and set up of online chat to support quality and conversion rate. Complete management of online promotion of the strongest company selling adventures in Czech Republic. Preparation and control of marketing strategy. Development of web site and complete redesign with regard to usability and increase of conversion rate. Preparation and realisation of online channels (PPC, Email marketing, Social Networks, SEO) Support of customer quality and set up of online chat to support quality and conversion rate.

    • Advertising Services
    • 1 - 100 Employee
    • Project Manager for Vodafone, Direct e-mail Specialist
      • 2011 - 2011

      Coordination and management of projects related to direct e-mail activity of Vodafone. Leading of team (copywriter, HTML specialist, graphic designer) Coordination and management of projects related to direct e-mail activity of Vodafone. Leading of team (copywriter, HTML specialist, graphic designer)

    • Czechia
    • Advertising Services
    • 1 - 100 Employee
    • Linkbuilding Manager
      • 2011 - 2011

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