Experience

Fastuna.com

• Co-Founder Fastuna Solutions Project

  • Dec 2016 - Present

  Fastuna is Online platform for creative marketing ideas and materials testing. It enables fast decision making in marketing and product/service development areas using consumer voice. You want to choose best ad visual, web banner, message, name or to check service or product idea potential? Fastuna platform will help to get answer within 24 hours. Marketeer friendly interface, quick setup, simple business decision focused report. No consumer research expertise is needed as it's already in. www.fastuna.com Show less



entrepreneur

• Netherlands
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Research, Marketing, Strategy expert

  • Apr 2014 - Present

  Help people and organizations to grow customer and business focused expertise, skills, project and initiatives execution efficiency. Work for those, who really want to create or changes something for better and for people. Do not work for harmful segments (cigarettes, alcohol). Help people and organizations to grow customer and business focused expertise, skills, project and initiatives execution efficiency. Work for those, who really want to create or changes something for better and for people. Do not work for harmful segments (cigarettes, alcohol).



Eldorado LLC

• Russian Federation
• Consumer Electronics
• 200 - 300 Employee

• Head of business development and market research

  • Feb 2011 - Apr 2014

  Lead long-term strategy development, strategic projects development and launch preparation (channels, services, shopping tools), consumer and shopper research. Manage team of 10 people. Key achievements: Omni/Cross channel strategy revised; fastest on-line sales and e-shop rating rise on the market as result of e-commerce strategy development and number of related projects launch; significant increase of positive and neutral client feedback in internet sources (above 70% share of positive-neutral references) via client centric approach fulfillment with client oriented order and shopping process, warranty services, revised communication approach in key channels, redefined clients issues management process and company management involvement. Show less



Wimm-Bill-Dann

• Russian Federation
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Strategy, Research and Analysis Director

  • Jul 2009 - Jan 2011

  Long-term goals defined, Portfolio strategy traditional dairy, Pack strategy, Price strategy, Strong department of 20 people supporting all key functions. Critical processes and tools developed/implemented: Business targets review, NPD forecasting, Brand Equity audit, Price management, Competitors tracking, Consumer research, market KPI tracking, pack design architecture, investors reporting, annual business planning (initial stages).Contributed to success in beverages #2 position, biggest ever WBD acquisition for Russia and Pepsico. Show less

• Market Strategy and Decision support Director

  • Apr 2007 - Jul 2009

  Lead development of company long-term and short-term growth strategies in area of categories and brands portfolio development. Lead Business planning process in area of industry and consumer-based opportunities identification. Establish competitor intelligence function and ensure on-time and fact based actionable recommendations development. Define pricing strategy for WBD products portfolio. Lead evaluation of M&A options from marketing POV



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Marketing Intelligence and Strategic Planning Manager

  • Sep 2003 - Apr 2007

  Lead internal consultancy in area of brand management, business planning and development; ensure company decisions are fact based and addressing relevant business priorities or market opportunities. Managing MISP department. Key Achievements: Long-term business goals developed, aligned with key business partners; Brand Portfolio vision is developed; recommendations on brand positioning fine-tuning developed; Price/Pack/Channel strategic guidelines are set; Department is perceived as one of the best across the system; Unique ROI evaluation tools developed and implemented (consumer promotion effectiveness). A broad understanding of shopping and consumption motivations established. Show less



Don't smoke!

• France
• Retail

• Trade Research executive

  • Apr 2002 - Sep 2003

  Coordinate company performance tracking tools, e.g. Retail Audit, Price monitoring etc. Ensure actionable recommendations on pricings, distribution and in-store execution areas. Key Achievements: System of distribution targets for trade representatives designed; system of regular price revision and fine-tuning implemented. Coordinate company performance tracking tools, e.g. Retail Audit, Price monitoring etc. Ensure actionable recommendations on pricings, distribution and in-store execution areas. Key Achievements: System of distribution targets for trade representatives designed; system of regular price revision and fine-tuning implemented.



ACNielsen

• Netherlands
• Financial Services

• Statistical Department and Modelling&Analytics manager

  • Feb 1998 - Apr 2002

  Conduct statistical validation of retail audit data, provide results of data statistical analysis and marketing activities modeling with actionable recommendations to clients. Key Achievements: National Retail Audit panel designed and project established; number of Portfolio Optimization; New Products launches and Shelf Optimization conducted. Clients: The Coca-Cola Company; Unilever; Beirsdorf; Mars; Cadberry; Gillette; P&G; Colgate; L’Oreal; Frito Lay; Sara Lee Conduct statistical validation of retail audit data, provide results of data statistical analysis and marketing activities modeling with actionable recommendations to clients. Key Achievements: National Retail Audit panel designed and project established; number of Portfolio Optimization; New Products launches and Shelf Optimization conducted. Clients: The Coca-Cola Company; Unilever; Beirsdorf; Mars; Cadberry; Gillette; P&G; Colgate; L’Oreal; Frito Lay; Sara Lee