Experience

NUR Design & Marketing Agency
• Canada
• Advertising Services
• 1 - 100 Employee
• President

  • Jul 2017 - Present


Pavel Mirzoyan

• Creative Director

  • Mar 2016 - Jul 2017

  Brand Conceptualization & Promotion • Project Management Design Process Management • Social Media Promotions Marketing and business visionary, analytical, tech-savvy, and award-winning Creative Director with extensive theoretical and hands-on, progressive experience in delivering creative and innovative design solutions, as well as in tactical marketing, partnership and relationship building. Talented, multilingual (English, Armenian, Russian) graphic design professional, recognized for the ability to develop projects from inception through production to final delivery, ensuring all work is effective, appropriate, and delivered within agreed timescales. Inspirational team leader with dynamic communication and organization skills, with strong problems solving, and project management attributes. A proven ability to collaborate with printers, copywriters, photographers, other designers, web developers, and marketing specialists. Talent for designing and launching programs that produce profitable service lines targeted to niche markets. Core areas of strength include: New Creative Concepts • Print & Digital Marketing • Brand Integration Innovative Thinking • Team Building & Leadership • Development & Design Network/Relations Building • Creative Vision & Direction • Graphics & Product Packaging



PM Design + Marketing

• Canada
• Advertising Services
• 1 - 100 Employee

• Creative Director / Partner

  • Mar 2007 - Mar 2016

  CREATIVE DIRECTOR (Partner) 2006-2016 PM Design + Marketing, Toronto, ON Facilitated creative direction, graphic design and art production services, serving a varied client base in the retail and business sectors. Was responsible for realizing the brand vision and marketing objectives through strong creative ideas, as well as generating, presenting, and applying powerful concepts and executions. • Designed marketing solutions for a) branding, including logos, brochures and signage, b) digital marketing, including websites, e-commerce, email newsletter and campaigns, and c) social media promotions on Facebook, Twitter, LinkedIn. • Worked closely with clients to develop and implement marketing campaigns and P.O.S. materials. • Held creative meetings with copywriters, photographers and production team, to develop marketing initiatives. • Fueled consistent revenue streams through effective contracts and deals management. Contributed to the overall success of sales by meeting and exceeding sales goals while consistently exceeding customer service experience goals. • Coached, mentored, and managed a team of top-performing sales and design professionals in the effort to achieve and surpass sales projections and deliver on customer service satisfaction goals. ACHIEVEMENTS SNAPSHOT • Devised and implemented tactical marketing and creative design strategies addressing customer needs and business goals across digital channels, while collaborating with partners, and promoting a vision. • Served as a key creative voice on projects through all phases of work, including discovery, conceptualizing, pitching, and production. Contributed creative solutions and innovations that strengthen the client’s brands and market leadership positions.



BAM

• Guatemala
• Financial Services
• 700 & Above Employee

• Creative Director

  • 2001 - 2006

  CREATIVE DIRECTOR 2001-2006BAM Builder Advertising & Marketing Inc., Toronto, ON Designed new logo and re-branded corporate image by creating new designs for all corporate communications resulting in increased brand awareness. Conceptualized and managed all phases art production for consumerand trade magazine advertisements, packaging, P.O.S. material, product emblems and hardware, catalogues,and marketing material • Developed creative and professional solutions of cross-channel campaigns including digital promotion, social media marketing, UX/UI, and responsive and accessible website. • Designed a new bilingual consumer Web site with separate Dealer Portal for online order processing. Managed and exploited full capabilities of Web site CMS by providing creative solutions for home and landing pages. • Increased consumer awareness by designing and producing public transit and outdoor advertising campaigns. • Promoted brand and products at trade shows in Canada and U.S.A. • Directed on-going photo shoots of entire product line of over 300 products. Oversaw location photo shoot, including coordination of photographer, models, and location.