Pasha Medvedev
Co-Founder & COO at Uplify Network- Claim this Profile
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English Full professional proficiency
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Spanish Limited working proficiency
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Russian Native or bilingual proficiency
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Bio
Viktor Kasatkin
I worked with Pavel over a year and he proved himself as an exceptional specialist with deep knowledge of his area and great communication skills. Pavel can always find an out of box solution for a highly complex solution, always acting professionally and in a business oriented manner.
Alexander Fedosov, PHD
Pavel is a bright, visionary marketeer with passion for results. He has boundless enthusiasm allied with strong communication skills and bias to action. He also knows nuts and bolts of retail and trade operations. I highly recommend him for various roles in brand management and trade marketing.
Vladimir Gorobets
Besides being a joy to work with, Pavel is a take-charge person who is able to generate creative ideas and bring the benefits. He has successfully developed and launched several marketing projects for our company that have resulted in increased revenue. I highly recommend Pavel for employment. He is a team player and would make a great asset to any organization.
Viktor Kasatkin
I worked with Pavel over a year and he proved himself as an exceptional specialist with deep knowledge of his area and great communication skills. Pavel can always find an out of box solution for a highly complex solution, always acting professionally and in a business oriented manner.
Alexander Fedosov, PHD
Pavel is a bright, visionary marketeer with passion for results. He has boundless enthusiasm allied with strong communication skills and bias to action. He also knows nuts and bolts of retail and trade operations. I highly recommend him for various roles in brand management and trade marketing.
Vladimir Gorobets
Besides being a joy to work with, Pavel is a take-charge person who is able to generate creative ideas and bring the benefits. He has successfully developed and launched several marketing projects for our company that have resulted in increased revenue. I highly recommend Pavel for employment. He is a team player and would make a great asset to any organization.
Viktor Kasatkin
I worked with Pavel over a year and he proved himself as an exceptional specialist with deep knowledge of his area and great communication skills. Pavel can always find an out of box solution for a highly complex solution, always acting professionally and in a business oriented manner.
Alexander Fedosov, PHD
Pavel is a bright, visionary marketeer with passion for results. He has boundless enthusiasm allied with strong communication skills and bias to action. He also knows nuts and bolts of retail and trade operations. I highly recommend him for various roles in brand management and trade marketing.
Vladimir Gorobets
Besides being a joy to work with, Pavel is a take-charge person who is able to generate creative ideas and bring the benefits. He has successfully developed and launched several marketing projects for our company that have resulted in increased revenue. I highly recommend Pavel for employment. He is a team player and would make a great asset to any organization.
Viktor Kasatkin
I worked with Pavel over a year and he proved himself as an exceptional specialist with deep knowledge of his area and great communication skills. Pavel can always find an out of box solution for a highly complex solution, always acting professionally and in a business oriented manner.
Alexander Fedosov, PHD
Pavel is a bright, visionary marketeer with passion for results. He has boundless enthusiasm allied with strong communication skills and bias to action. He also knows nuts and bolts of retail and trade operations. I highly recommend him for various roles in brand management and trade marketing.
Vladimir Gorobets
Besides being a joy to work with, Pavel is a take-charge person who is able to generate creative ideas and bring the benefits. He has successfully developed and launched several marketing projects for our company that have resulted in increased revenue. I highly recommend Pavel for employment. He is a team player and would make a great asset to any organization.
Experience
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Co-Founder & COO
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Aug 2020 - Present
🧨Brands get 100% viewable micro-sponsorship at the heart of the livestream with 30% higher engagement. 🧨We are 10 000 channels network of Creators and Esports Orgs! Uplify is a self-service platform for the livestream market (Twitch, YouTube Live, etc.) that provides audience analytics, multiformat ads, monetization, and engagement tools for Creators via widget links in the broadcast software. 🧨Brands get 100% viewable micro-sponsorship at the heart of the livestream with 30% higher engagement. 🧨We are 10 000 channels network of Creators and Esports Orgs! Uplify is a self-service platform for the livestream market (Twitch, YouTube Live, etc.) that provides audience analytics, multiformat ads, monetization, and engagement tools for Creators via widget links in the broadcast software.
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Tehnopol
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Estonia
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Facilities Services
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1 - 100 Employee
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Mentor
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Jan 2023 - Present
I am thrilled and honored to be a part of the Tehnopol Startup Incubator's Mentors team. Support the projects with Business Development and Investor Readiness questions. I am thrilled and honored to be a part of the Tehnopol Startup Incubator's Mentors team. Support the projects with Business Development and Investor Readiness questions.
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ESforce Holding
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Russian Federation
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Spectator Sports
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1 - 100 Employee
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Global Business Development Lead \ ESPORTS \ NaVi, Virtus.Pro, Epicenter, SK Gaming
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Jun 2017 - Jan 2021
- $5M revenue with brands integration in esports: sponsorship, media rights, ambassadorship, content deals, licensing. - First-ever ROI media evaluation of esports assets with AC Nielsen methodology. - Key customers: P&G, Mondelez, Mercedes-Benz, LG, J&J, etc... - $5M revenue with brands integration in esports: sponsorship, media rights, ambassadorship, content deals, licensing. - First-ever ROI media evaluation of esports assets with AC Nielsen methodology. - Key customers: P&G, Mondelez, Mercedes-Benz, LG, J&J, etc...
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Havas Sports & Entertainment
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Australia
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Advertising Services
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1 - 100 Employee
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Project Director \ Coca-Cola & Powerade \ F1 Baku
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Mar 2013 - Jun 2017
- Business development: sponsorship & research consulting. > 3mln USD deals (2016-2017) - Powerade brand strategy consulting & activation (2015-2016) - Coca-Cola Sochi Olympic Project Team – Coca-Cola Park “V Dvizhenii”. Delivering all aspects of project within Coca-Cola Company: concept creation and alignment, vendor selection & bidding, production, budgeting, staffing, games & legacy time operations. (2013-2015) - Business development: sponsorship & research consulting. > 3mln USD deals (2016-2017) - Powerade brand strategy consulting & activation (2015-2016) - Coca-Cola Sochi Olympic Project Team – Coca-Cola Park “V Dvizhenii”. Delivering all aspects of project within Coca-Cola Company: concept creation and alignment, vendor selection & bidding, production, budgeting, staffing, games & legacy time operations. (2013-2015)
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Gosloto
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South Africa
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Retail
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Global Sponsorship Manager
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Jan 2012 - Mar 2013
- Partners rights activation with Sochi2014 OCOG (sponsorship, hospitality, activations) - Sponsorship contracts development with National Bobsleigh Team\Federation and Dinamo Volleyball team. - Brand & product management (re-launch of Sportlotto brand, positioning and target of 1 bln$ till 2016) - Partners rights activation with Sochi2014 OCOG (sponsorship, hospitality, activations) - Sponsorship contracts development with National Bobsleigh Team\Federation and Dinamo Volleyball team. - Brand & product management (re-launch of Sportlotto brand, positioning and target of 1 bln$ till 2016)
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National Retail Marketing Manager (Russia, Kazakhstan, Belarus)
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Apr 2011 - Oct 2011
- Retail Brand image building. - Instore promo campaigns compilation, budgeting, implementation in store. - Effective implementation of low cost measures – up to 30% less by one campaign. - Retail Brand image building. - Instore promo campaigns compilation, budgeting, implementation in store. - Effective implementation of low cost measures – up to 30% less by one campaign.
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Head of BTL and instore communication department
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May 2008 - Apr 2011
- Planning and execution of promo campaigns (full year). - Big events project management – coupons for a discount, BIG prize actions, thematic big actions, etc. (ROI, mechanics, design, production, implementation). - Integrated cross-functional campaigns execution.(e.g. METROPOLIA, METRO - 10 years in Russia). - Planning and execution of promo campaigns (full year). - Big events project management – coupons for a discount, BIG prize actions, thematic big actions, etc. (ROI, mechanics, design, production, implementation). - Integrated cross-functional campaigns execution.(e.g. METROPOLIA, METRO - 10 years in Russia).
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Diageo
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United Kingdom
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Beverage Manufacturing
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700 & Above Employee
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Sales specialist
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May 2007 - Nov 2008
Sales specialist at Key Account (Auchan, Perekrestok). Sales specialist at Key Account (Auchan, Perekrestok).
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Education
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2007 - 2007
State University High School of Economics & Holland Institute of Marketing
Marketing practitioner (NIMA-A by European Marketing Confederation), Marketing -
2002 - 2006
Lomonosov Moscow State University (MSU)
Bachelor in Regional Studies, Language (English, Spanish), History, Regional profiles. -
2011 - 2012
Institute of Practical Psychology (High School of Economics)
Business Trainer, Business training & HR fundamentals..
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