Experience

Takomo

• Vietnam
• Financial Services
• 1 - 100 Employee

• Product Manager

  • Mar 2023 - Present

  FinTech product in Vietnam -- In progress -- FinTech product in Vietnam -- In progress --



Praktika.ai

• United States
• E-Learning Providers
• 1 - 100 Employee

• Product Manager

  • Sep 2021 - Feb 2023

  A mobile app for immersive English learning with AI I joined the startup founders at the idea stage, was leading most of the work on the product. The startup is supported by the 500 Startups. - Shaped, decomposed and controlled the product roadmap implementation for 3 months together with CPO (from 0 to the launch), after the launch the roadmap management was fully transferred to me. - Managing the core processes in the product: feature life-cycle, user feedback, product analytics, AB-testing, content generation and delivery. - Conducted integration with many AI services (ChatGPT, Unity, Synthesia.io, Assembly.ai, Sapling.ai, Speechace, Inworld.ai). - Under my leadership, we released over 25 features in 7 months after launch. - Implemented analytics into the product: built metrics structure, customized KPI's and monitoring dashboards in Amplitude, cohort analysis, plugged in UXcam for video analysis. - Created a unique format of real-life scenarios for an immersive experience: hired 4 people in my team, developed a suitable format of scenarios, set up the process of creation and release into the application, put on an assembly line (2 writers - 8 scenarios per month). - Hired junior product manager, trained him to conduct interviews, etc., subsequently handed over the entire process of communication with the users (interviews, yux-tests, questionnaires). - Before starting full development, I did a big survey of the English market in LatAm, North Africa and West Asia: 60+ in-depth interviews with CA, 35+ usability tests of successful applications in the market. Results: - CR to Sub:1,9%→3% - Time per session: 6m → 13m - $20k+ MRR - 50k+ MAU Show less



Ennergiia

• Russian Federation
• Retail Apparel and Fashion

• Product Manager

  • Jan 2021 - Aug 2021

  - Launched 6+ impactful features for the site and app: recommendation system, picks, improved marketing sorting, integration with major marketplaces, e-certificates, blog, etc.- Connected 5 marketplaces (Yandex Market, Bera, Goods, Wildberries, Ozon)- Implemented AB test process, averaging 2 tests every week.Results: - Implemented recommendation systems ("similar products," "products of this brand," "others also bought") gave an average of + $80000 to the monthly revenue.- Connected marketplaces gave an average of +$60000 to the monthly revenue. Show less

• Digital Marketing Manager

  • Jan 2020 - Dec 2020

  - Structured digital marketing department, hired and managed 6 contractors for PPC, SEO/ASO, RTB (programmatic), CPA networks.- Set up the process of communication with users (trigger chains, segment generation, etc.): Push notifications, Email, SMS.- Maintained web and end-to-end website analytics.- Performed competitor analysis to find points of growth.Results:- MAU increased from 90,000 to 400,000- Share of advertising expenses in the total with regard to traffic sources decreased from 20% to 12%.- The number of orders from push/email/sms campaigns increased by 60%. Show less



Marketing agency Imgroup

• Moscow, Russia

• Digital Marketing Manager

  • Jul 2019 - Dec 2019

  - Built lead generation from scratch (100+ leads per month) - Hired and managed 3 contractors for advertising channels. - Supervised the development and maintenance of advertising campaigns in Instagram/Facebook, Vkontakte, Mytarget, Yandex, Google Ads. - Formed TOR for the development of creatives for advertising. - Conducted web and end-to-end analytics (Google analytics, Yandex metrics, Roistat). - Described and approved the client's journey from the first interaction to signing the contract, collaborating with the sales department. Show less



Group of Companies "Aktavest Property Management"

• Russian Federation
• Real Estate
• 1 - 100 Employee

• Marketing Intern

  • Feb 2019 - Aug 2019

  Internal product, CRM Internal product, CRM