Experience

Lazada

• Singapore
• Technology, Information and Internet
• 700 & Above Employee

• Senior Associate

  • Jan 2023 - Present



SeaMoney

• Singapore
• Financial Services
• 500 - 600 Employee

• Marketing Associate

  • Apr 2021 - Jul 2021

  - Managed a new user acquisition plan and successfully acquired growth in new buyers from 49% to 84% within a quarter - Created high traffic to the platform on d-day by using key influencers, partnerships with promotion pages, and advertising on social media - Managed a new user acquisition plan and successfully acquired growth in new buyers from 49% to 84% within a quarter - Created high traffic to the platform on d-day by using key influencers, partnerships with promotion pages, and advertising on social media



Kantar

• Market Research
• 700 & Above Employee

• Senior Executive

  • Oct 2019 - Dec 2020

  - Developed brand strategies and redesigning packaging for Knorr, global consumer goods in South East Asia using customer insights and eye-tracking tools; successfully helped create a visibility of new packaging and higher engagement on social media - Led a shop-along initiative using eye-tracking tools for a leading global fast-moving consumer goods player to develop a path to purchase; helped create persona for 6 leading modern trade channels in Thailand to create growth through shopper strategy- Developed communication and branding strategies for a leading digital payment conglomerate using customer insights determined through ethnography and focus groups; achieved increased visibility across social media channels and transportation billboards, and a partnership with leading chain restaurants Show less

• Executive

  • Jun 2018 - Sep 2019

  - Orchestrated the reversal of a declining revenue trend for Thailand’s number 1 baby fabric softener company through an introduction of a new product variant and positioning based on customers’ insights derived from focus groups and product placement methodologies; pursued a blue ocean strategy to improve demand from members of entire families - Successfully persuaded a Japanese beverage company looking to enter Thailand to shift their target market segment from pure water segment to ready-to-drink tea and carbonated soft drink segment by leveraging insights from discussions with end-users- Immersed into a customer story through an observation of tangible and intangible cues during a home immersion study among a pool of potential targets; identified correct customer segment for a leading Japanese automotive manufacturer through a segmentation of customers based on consumer lifestyles and behaviors Show less



YCP Holdings

• Singapore
• Business Consulting and Services
• 1 - 100 Employee

• Intern

  • Jul 2017 - Sep 2017

  Development of investment pitch that will enable Japanese recruitment platform to convince investors to invest and become competitive players - Developed Skeleton decks to pitch investors highlighting the strengths of business, benefits of investing, financing projection, business performance and forecast potential growth - Support company valuation; researched for comparable and precedent transactions through speeda and mergermarket to find relevant deals to develop for financial models Developed marketing plans for ALOBABY organic skincare for SNS and offline channels - Conducted survey and interview with moms to gain insightful information for further strategic planning - Developed the artwork for facebook pages, instagram and researched for useful contents for moms and provided promotion campaigns to reach engagement and customer retention - Worked with key opinion leaders to gain brand awareness and engagement in SNS Pre Due diligence support – structure and develop financial statements - Data collected and Reorganized on site at ATA to investigate the data before due diligence - Reconciled the balance sheets of FY2016 Show less



Asia Plus Securities PCL

• Financial Services
• 1 - 100 Employee

• Intern

  • May 2016 - Jul 2016

  - Collected and analyzed Thai companies stocks using balance sheet and income statement - Provided daily/quarterly reports on stock performances to the research department - Collected and analyzed Thai companies stocks using balance sheet and income statement - Provided daily/quarterly reports on stock performances to the research department