Experience

The Wellington City Mission

• New Zealand
• Civic and Social Organizations
• 1 - 100 Employee

• Assistant City Missioner - Communications

  • Apr 2023 - Present

  Charity Charity



Inland Revenue NZ

• New Zealand
• Government Administration
• 700 & Above Employee

• Principal Advisor - Communications

  • Mar 2016 - Feb 2021

  As a Principal Adviser, I fall into the category of free-agent (trouble-shooter? Some may argue, more like trouble-maker). While this is my new position, I'm continuing to manage my old team(s) for the mean time. In this new role I'll have the opportunity to work on 'big' comms and marketing initiatives that may need some extra thinking and resource. Should be fun. I like IRD's goal of making tax easy to get right and hard to get wrong. Now all we have to do is turn tax legislation into: plain English; Maori; accessible to English as a second language folk; sign language etc ... what could be easier.Having combined our print and online content teams, I've moved on from Digital Marketing Manager (now split into Content Manager and Digital Experience Manager) to Principal Advisor. This means I am teamless but get to tackle hairy problems and projects. While a broad brief, I've no doubt I won't run out of challenges. Still 'broardly' operating in the web/digital/comms space.Really pleased to see our website coming top of the list for readability in a TransTasman Web Clarity Index undertaken by VisibleThread 6/16 - it's what we've been working towards for our customers. Show less

• Manager - IT Security (Secondment)

  • Sep 2018 - Feb 2020

  Secondment, managing IRD's IT Security team.

• Principal Advisor - IT Security @ DPMC (Secondment)

  • Sep 2018 - Feb 2019

  Also seconded to DPMC to work on the refresh of the Government Cyber Security Strategy.

• Manager - Digital Marketing

  • Jul 2014 - Feb 2016

  Follwing a restructure, I had the good fortune (and challenge) of further developing our website and social media offerings. Goal to help customers do what they need to online in an engaging and straightforward way. Key issue being that IRD website has significant volumes of content but very poor navidation and search providing signicant improvement opportunities. Able to significantly improving our SEO, utilsing GA to identify and improve high use pages, making the site responsive and building adopting a new approach to content writing and presentation. Introduced a Social Media Strategy for IR, negotiating significant concerns from a very conservative organisation. Completed a web improvement project focused on improving our content in response to customers most common searches. The stated objectives were achieved but also delivered a wide range of additional benefits. Show less

• Manager - Internet & Print Publishing

  • May 2012 - Jul 2014

  Led the team (14) who prepared a wide range of regular online and print publications for IR. Included website content and managing IR's brand identity. Our goal was to bring IR's words to life and make tax easy for people to get right. Hey, everyone needs a challenge.

• Senior Communications Advisor

  • Jan 2011 - May 2012

  As a Sen Comms Advisor my role was to support the Deputy Commissioner and his management in internal comms to his 800 strong team; identify and promote the achievements of the group; prepare board paper; work with the management on team engagement; seconded to manage comm's around the introduction of new software; hardware and files systems across IR's 6,500 employees.



HainesAttract

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Senior Strategist

  • Nov 2009 - Dec 2010

  Have held a range of positions from Account Director to Creative Services Director. Key focus on Employer Branding and developing our Employee Comm's and Engagement offering - HainesImpact. The two are a nice fit and it's exciting to develop tools and strategies that see employees loving what they do and therefore delivering great results for the organisation. Given the recent 'hard times' most businesses have experienced, re-engaging employees is a task many orgns face. Have held a range of positions from Account Director to Creative Services Director. Key focus on Employer Branding and developing our Employee Comm's and Engagement offering - HainesImpact. The two are a nice fit and it's exciting to develop tools and strategies that see employees loving what they do and therefore delivering great results for the organisation. Given the recent 'hard times' most businesses have experienced, re-engaging employees is a task many orgns face.



Haines NZ Ltd.

• Creative Services Manager

  • 1998 - 2009

  Managed creative and production teams. Developed communication strategy/solutions and employer branding campaigns for clients across all media. Managed creative and production teams. Developed communication strategy/solutions and employer branding campaigns for clients across all media.



Neilson Scott

• United Kingdom

• Account Director

  • Nov 1994 - Oct 1998

  Advertising, design, communication strategy, branding, PR. Key clients included Carter Holt Harvey; Novartis, Alpine, KPMG, Morton Estate Advertising, design, communication strategy, branding, PR. Key clients included Carter Holt Harvey; Novartis, Alpine, KPMG, Morton Estate



Leo Burnett

• 1 - 100 Employee

• Account Manager

  • Jan 1991 - Dec 1993

  Managing a range of local and multinational accounts including: Boots; United Airlines, Citibank, Foodstuffs Managing a range of local and multinational accounts including: Boots; United Airlines, Citibank, Foodstuffs



Bank of New Zealand

• New Zealand
• Banking
• 700 & Above Employee

• Product Manager

  • Nov 1987 - Dec 1990

  Marketing and product development in the Rural sector Marketing and product development in the Rural sector