Experience

Paramount Safety Products

• Australia
• Wholesale
• 1 - 100 Employee

• Digital Marketing Coordinator

  • Feb 2022 - Present



Hertz

• United States
• Travel Arrangements
• 700 & Above Employee

• Marketing and Retail Revenue Supervisor - Philippines

  • Oct 2019 - Jul 2021

  Digital Sales Reports and Media Buying (Facebook and Google). Overall Retail and Corporate marketing strategy.Main Tools:Photoshop, Mailchimp, Google Ads and Analytics, Google Workspace, Microsoft, Wordpress, Facebook Business Manager, Lazada, and LinkedIn.

• Digital Marketing Specialist - Philippines

  • Oct 2018 - Oct 2019

  Management of UX/UI of the local e-commerce site and building our social media presence. Reviewing analytics and building strategies to grow our business in our digital platforms. • Content creation and strategy• Data management and application• Website and e-commerce management• Tourism Partnerships and Influencer Marketing Coordinator



PLANET SPORTS INC.

• Retail
• 1 - 100 Employee

• Creative Marketing Lead

  • Oct 2017 - May 2018

  Managing and executing all creative direction from mutibrand concepts (Planet Sports, The Athlete’s Foot, The Sports Warehouse and Intersport) as well as acting as secondary marketing support to other concepts like New Balance Philippines (wholesale and retail), Arena Philippines, and Rookie Philippines. Job includes coordinating with third-party agencies and suppliers for the production of marketing deliverables, and managing social media content of mutibrand concepts.• Visual Merchandising activations for in-house brands [New Balance Philippines, Arena, Rookie Philippines] for our own stores as well as wholesale accounts such as SM Department Store, Rustans, Primer Group of Companies, Gruppo, etc.• Acted as account manager for the department's third-party contractors/suppliers and the graphic design agency. Receiving, filtering, executing and monitoring project requests.• Social Media content management and Facebook Ad management of four brands - Planet Sports, The Athlete's Foot Philippines, Intersport Phillippines and The Sports Warehouse. Established the first Intersport Philippines brand in social media.• Lead the retail visual and wallpaper installation of six (6) latest The Athlete's Foot branches, the pioneer branch of Intersport Philippines, and various The Sports Warehouse pop-up stores.• Assisted in store openings, pocket events and activation of brand launches (Nike, adidas and New Balance) and invitation of Key Online Leaders.• Managed filing and documentation of marketing billings, cash advances and reimbursements and coordinated with our purchasing department for this.

• Marketing Associate

  • Jan 2016 - Oct 2017

  Marketing Support for Planet Sports Inc. and The Athlete's Foot, in relation to its inhouse and outright brands, which include New Balance, Nike, Adidas, Arena, K-Swiss, among others. Duties include content creation and management of its social media sites for Planet Sports, The Athlete’s Foot Philippines, and The Sports Warehouse, updating in-store materials and displays, market the newly launched ecommerce sites, events and PR, as well as handling administrative duties related to the marketing programs of aforementioned concept stores.• Handled community management and online merchandising with Planet Sports Online - its ecommerce site.• Social Media content management and Facebook Ad management of four brands - Planet Sports, The Athlete's Foot Philippines, and The Sports Warehouse. Two of which (Planet Sports and The Athlete's Foot) I kickstarted and established to what it is now.• Visual merchandising updates within all Planet Sports, The Athlete's Foot and The Sports Warehouse branches.• Acted as account manager for the department's third-party contractors/suppliers.• Coordinator for marketing partners and sponsored events of Planet Sports and The Athlete's Foot.• Managed filing and documentation of marketing billings, cash advances and reimbursements.



Bridge Southeast Asia

• Philippines
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Market Development Intern

  • Aug 2015 - Oct 2015

  Marketing, Business Development and Client Success Marketing, Business Development and Client Success