Experience

Rubenstein Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Vice President

  • Oct 2021 - Present

  Leading clients in Real Estate, Non-Profit, Consumer Goods, Sustainability, Broadcast Media, and Hospitality. Leading clients in Real Estate, Non-Profit, Consumer Goods, Sustainability, Broadcast Media, and Hospitality.



OFF OFF PR / Two Blocks West

• United States
• Public Relations and Communications Services

• Senior Public Relations Consultant

  • Jul 2007 - Present

  Freelance public relations consultant and sought-after thought leader for NYC developing theatrical productions as well as for high-profile real estate agents, brokerages and their properties. Build strong relationships with online, trade and consumer press, while creating actionable, integrated public relations/marketing campaigns, which achieve top tier editorial. In addition to representing savvy real estate brokers, my clients are independent producers of theatrical productions, festivals (NYMF, FringeNYC, New York Theater Festival...), theater companies, artists and cultural events.



Archie Group

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Media Relations Specialist

  • Apr 2021 - Oct 2021

  Media Relations for Disability:IN, the global organization driving disability inclusion and equality in business, which has partnered with Ted Kennedy, Jr., and the AAPD in creating the Disability Equality Index (now in its 7th year), and with companies like Equilar and Accenture, to name a few. Also providing media relations services for GoHenry, LendKey and Edison Partners. Media Relations for Disability:IN, the global organization driving disability inclusion and equality in business, which has partnered with Ted Kennedy, Jr., and the AAPD in creating the Disability Equality Index (now in its 7th year), and with companies like Equilar and Accenture, to name a few. Also providing media relations services for GoHenry, LendKey and Edison Partners.



Douglas Elliman Real Estate

• United States
• Real Estate
• 300 - 400 Employee

• Director of Public Relations

  • Jan 2017 - Dec 2018

  As a hands-on residential real estate public relations executive, I was recruited by the vice president of public relations to drive the company’s industry thought leadership and real estate agent engagement through public relations strategies and communications. I offered expert advice, insight, direction and mentoring to the public relations team, while providing enthusiastic client service to buyers, sellers and their agents. I improved brand awareness and press coverage by skillfully marketing specialty and luxury properties, new development projects and real estate agents throughout New York City, Long Island, Westchester, Connecticut, New Jersey and beyond. Services included developing local, national and international media strategies and public relations plans; crafting press releases and pitches; pitching to real estate, business, lifestyle and tech trade and consumer publications; writing talking points; property visits; owner/client meetings; media training; agent training; survey creation and dissemination; market report insights; and creative story ideas, to name a few. I built and managed relationships with 7,000 real estate agents and expanded media contacts globally while organizing media interviews and events and averted crises by training personnel on media contact. I also served as a liaison to the marketing department. By leveraging my media relationships; offering thought leadership to agents, managers, and clients; and generating ideas through increased agent contact at sales meetings and one-on-one property visits, I triggered a 200% surge in Long Island press coverage and 74% in Westchester in 1 year. I successfully strategized press for the company's Long Island Expansion; generated high-profile, positive CNBC and NBC television coverage of a $39.9M mansion on the market for 8 years; and orchestrated a PR strategy to avert market disruption when Nasdaq's CEO listed their home, collectively resulting in 10M+ readers/viewers.



The Corcoran Group

• United States
• Real Estate
• 700 & Above Employee

• Public Relations Manager

  • Jan 2011 - Jan 2017

  Leveraging my background in public relations and marketing as well as my passion for real estate, I cultivated a diverse and extensive portfolio of media contacts reporting on real estate and business, and pitched proactive agent, property and corporate stories for New York City and South Florida real estate offices. I championed ongoing agent communications and engagement by producing and distributing a daily company-wide news digest of press hits daily. I built new agent competencies on PR matters by training new agents to the firm on public relations best practices and ongoing opportunities. See the article links below for acquired press: To learn more, please request my resume.



WOR Radio

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Director of Marketing and Public Relations

  • Aug 1999 - Jul 2009

  Conceptualized, developed and managed local and national multi-channel communication strategies, materials and interviews for station programming and talent. Developed and nurtured strong relationships with key press. Created partnerships with NYC non-profits and institutions. Directed community service efforts, including promotions and sponsorships, writing on-air content, publicizing remote broadcast events, and adeptly promoting these multi-platform initiatives. Engaged the interactive community of WOR listeners through html email blasts with incentives and promotions, helping to grow an opt-in list of engaged customers by 5,000%. Active in re-branding the station and maintaining the station's brand identity and usage standards. Created website graphics and spearheaded social media campaigns. Directed marketing staff. Reported to station Vice President and General Manager. Sample Press: ★ The New York Times ► Gambling back on WOR ► http://goo.gl/hGXsj ★ NY Daily News ► Gambling, back at WOR, scoffs at Imus ► http://goo.gl/cNLBY Key Highlights: ★ Directed the efforts of the station’s largest annual promotion, WOR’s annual Shining Star Talent Search, a singing competition for students grades 7-12. Beat the competition and increased ratings with Adults 25 to 54 by over 600%. ★ Directed the multi-channel marketing efforts of WOR’s Vacation Home Giveaway, garnering over 22,000 entries. ★ Garnered 500% more press recognition by instituting a multi-platform media relations program in support of marketing initiatives. ★ Increased the interactive WOR Listener Club membership by over 800%. To learn more, please request my resume.



OFF OFF PR for The Gallery Players

• Publicist for YANK!: A New Musical

  • 2007 - 2008

  Publicist for Off Off Broadway Actors' Equity Association showcase production of Yank!: A New Musical starring Tony Award nominee Bobby Steggert, Nancy Anderson and Jeffry Denman. Publicist for Off Off Broadway Actors' Equity Association showcase production of Yank!: A New Musical starring Tony Award nominee Bobby Steggert, Nancy Anderson and Jeffry Denman.



Paxson Communications

• United States
• Philanthropic Fundraising Services

• Program Scheduling & Audience Communications Manager

  • 1998 - 1999

  Coordinated national communications framework which interfaced consumers and television station affiliates with corporate channel lineup, programming feedback, issue resolution and marketing initiatives. Conceived and orchestrated over 670 hours of programming grids, lineups and changes per month supporting marketing and corporate communication projects. Proposed prospective programming and published viability reports for senior management for on-air inclusion. Managed database of and communication with television network viewers. Selected contributions: ★ Instrumental in improving corporate communication by streamlining and enhancing internal knowledgebase for access by over 1,000 employees weekly. ★ Performed usability study, re-engineered, and distributed program grids and lineups that culminated in greater accessibility and accuracy allowing for a 32% increase in efficiency. To learn more about this role, please request my resume.



NYU School of Medicine ► Albany Medical Collage ► American Associate/Ben Gurion University

• Alumni Development and Special Events Coordinator

  • 1993 - 1998

  Coordinated fundraising events for alumni, faculty and other donors. Managed donor and prospect databases, increasing accuracy. Processed incoming donations. Designed newsletters, brochures and other donation materials. Managed NYU School of Medicine's annual Medical Yearbook Campaign resulting in over 50% more donations, raising over $45K for the School. To learn more, please request my resume. Coordinated fundraising events for alumni, faculty and other donors. Managed donor and prospect databases, increasing accuracy. Processed incoming donations. Designed newsletters, brochures and other donation materials. Managed NYU School of Medicine's annual Medical Yearbook Campaign resulting in over 50% more donations, raising over $45K for the School. To learn more, please request my resume.