Director of Marketing & Sales

• May 2017 - Present

As the Director of Marketing & Sales for the Incline Village General Improvement District's recreation facilities - including Diamond Peak ski resort, the Championship and Mountain golf courses, and the Incline Village Recreation and Tennis Centers - I get to share what is great about these amazing community-owned assets with the local community and visitors to the Lake Tahoe region. I lead a small-but-efficient team in all aspects of marketing and sales, while working closely with the venue managers and District management team to analyze pricing strategy, long-range capital planning, and forecasting of customer needs.

Marketing Manager

• Nov 2015 - May 2017

As the Marketing Manager for the Incline Village General Improvement District's recreation facilities - including Diamond Peak ski resort, the Championship and Mountain golf courses, and the Incline Village Recreation and Tennis Centers - I get to share what is great about these amazing community-owned assets with the local community and visitors to the Lake Tahoe region. I lead a small-but-mighty team in all aspects of marketing and sales outreach, while working closely with the venue managers and District management team to analyze pricing strategy, long-range capital planning, and forecasting of customer needs.

Marketing Director/Coach

• Jan 2021 - Present

Kaanect is a Truckee-based start-up that brings together four inter-connected services - Travel Coaching, Small Business Consulting, Life Coaching and Idea Generation - all designed to give individuals and companies the space and platform they need to gain new perspectives, find their true purpose and live/travel/work with passion. I am working with the founders to build out their website and content strategy, design email marketing and social campaigns, and put a measurement framework in place for continued growth.

U.S. Marketing Director

• Apr 2015 - Mar 2020

Responsible for positioning Journeys Within, now Wild Frontiers USA (a boutique adventure travel company focused on off-the-beaten-path destinations) for continued growth in sales, revenue and reputation throughout the United States and worldwide. I have implemented analytics-driven SEM and email marketing campaigns, connected with key journalists and editors via direct and social channels, and designed the company’s first customer loyalty and ambassador program. Responsible for positioning Journeys Within, now Wild Frontiers USA (a boutique adventure travel company focused on off-the-beaten-path destinations) for continued growth in sales, revenue and reputation throughout the United States and worldwide. I have implemented analytics-driven SEM and email marketing campaigns, connected with key journalists and editors via direct and social channels, and designed the company’s first customer loyalty and ambassador program.

Board Member

• Jul 2008 - Dec 2015

Cooperatively oversee the work of the Executive Director of Big Brothers Big Sisters of Nevada County and North Lake Tahoe (now BBBS of the Sierra) to ensure the nonprofit organization is meeting its goals to provide at-risk children in Nevada County and North Lake Tahoe with caring mentors. In addition to serving on the board, I have been a volunteer "Big Brother" mentor to two kids (now young men) in the Big Brothers Big Sisters program for a total of 14 years. Cooperatively oversee the work of the Executive Director of Big Brothers Big Sisters of Nevada County and North Lake Tahoe (now BBBS of the Sierra) to ensure the nonprofit organization is meeting its goals to provide at-risk children in Nevada County and North Lake Tahoe with caring mentors. In addition to serving on the board, I have been a volunteer "Big Brother" mentor to two kids (now young men) in the Big Brothers Big Sisters program for a total of 14 years.

Director of Marketing & Sales

• Jan 2013 - Dec 2014

Responsible for the development and performance of all marketing, public relations and sales activity in new and developing markets for Tahoe's most beautiful resort. Provide leadership towards achieving maximum profitability and growth in line with Homewood's vision and values. Manage a team of Communications/PR Coordinator, Events Coordinator, Sales Coordinator, Interactive Marketing Interns and freelance design consultants in sharing everything that is amazing about Homewood Mountain Resort.

Senior Marketing Manager

• Jun 2012 - Jan 2013

Managed all traditional and interactive marketing channels for Homewood Mountain Resort and the West Shore Cafe and Inn including website development and upgrades, social media strategy and marketing, email marketing campaigns, on-site digital signage and content-based marketing execution. Also led the PR efforts and media buying campaigns for both properties.

Interactive Marketing Manager

• Aug 2010 - Jun 2012

Over the course of my time at Homewood (and Alpine Meadows before the Squaw/Alpine merger), I led the development of a new ADDY award-winning mobile-optimized website design for Alpine Meadows, guided both resorts through the process of porting both sites onto Drupal, transitioned the marketing department to a new email service provider platform, helped grow our social media presence and engagement through innovative promotions and constant attention, managed two employees in the marketing department, led the redesign of the Alpine Meadows blog, leveraged our POS database to create targeted email offers to our customers, while continually managing content on Homewood's website and ecommerce platform, and the West Shore Cafe website.I also led the investigation and decision making process on Mobile App solutions for our resort, negotiated contracts with interactive and creative agencies, and tried to ski and ride at least a little on powder days.

Owner/Principal

• Mar 2010 - Sep 2012

Bridge Street Content Lab specializes in creating engaging content for marketing, public relations and journalistic projects. Bridge Street Content Lab specializes in creating engaging content for marketing, public relations and journalistic projects.

Editor in Chief

• Nov 2009 - Apr 2010

Wrote and edited magazine-style articles for Sierra Snowboard's online Community portal - one of the first of its kind in the snowsports retail world. Also helped design the new look and feel of Sierra's Community portal to enhance user interaction with the site and connections between the retail and community programs. Wrote and edited magazine-style articles for Sierra Snowboard's online Community portal - one of the first of its kind in the snowsports retail world. Also helped design the new look and feel of Sierra's Community portal to enhance user interaction with the site and connections between the retail and community programs.

Freelance copywriter

• 2010 - 2010

Internet Project Manager at Sierra Nevada Media Group

• May 2008 - Jul 2009

Oversee new feature requests from within the Sierra Nevada Media Group (SNMG) family of newspapers, coordinating project planning and development with the Swift Communications Internet Development Team. Also responsible for training SNMG staff on all features of newspaper websites, social media tools and outside vendor tools. Oversee new feature requests from within the Sierra Nevada Media Group (SNMG) family of newspapers, coordinating project planning and development with the Swift Communications Internet Development Team. Also responsible for training SNMG staff on all features of newspaper websites, social media tools and outside vendor tools.

Online Community Manager

• Apr 2007 - Jul 2009

Responsible for managing the online community of readers, bloggers, reporters and editors involved in the discussions happening on the Sierra Sun (www.sierrasun.com) and Tahoe.com websites. Manage online comments and blogs from outside sources, including abuse reports and bug reports. Encourage further participation from readers on the websites. Within this role I have planned and executed social media campaigns designed to engage readers and promote advertisers in our various online and print products.

Editor, Tahoe.com and Tahoe World newspaper

• Jun 2005 - Jul 2009

Manage content for both the Tahoe.com website (a visitor guide to the Lake Tahoe region) and the Tahoe World (a weekly arts and entertainment publication covering North Lake Tahoe and Truckee). Ensure Tahoe.com is updated daily with relevant visitor information, event listings, and interactive features such as photo galleries, user blogs, video, etc. Coordinate the weekly production of the Tahoe World with our chief designer – gathering content, editing copy from staff, and budgeting for upcoming editions. Supply arts and entertainment content to the Sierra Sun newspaper as needed.

Reporter

• Jun 2003 - Jun 2005

Consistently met deadlines for varied news, business and feature stories from around the Tahoe/Truckee region. Developed a network of trusted sources within the community. Assisted with page layout and editing of other reporters’ articles. Consistently met deadlines for varied news, business and feature stories from around the Tahoe/Truckee region. Developed a network of trusted sources within the community. Assisted with page layout and editing of other reporters’ articles.

Systems Analyst

• Jan 2001 - Oct 2002

Modeled communications protocols for a next-generation player tracking system for casinos using Rational Rose as a platform. Also served on an advisory board for the Gaming Standards Association with the goal of making our communication protocols an open standard for the industry as a whole to use in player tracking. Modeled communications protocols for a next-generation player tracking system for casinos using Rational Rose as a platform. Also served on an advisory board for the Gaming Standards Association with the goal of making our communication protocols an open standard for the industry as a whole to use in player tracking.

Lead Developer

• Mar 1999 - Jan 2001

Responsible for creating and maintaining login procedures and dynamically generated registration pages for 1stup.com – which provided co-branded free Internet access that other companies such as Excite and Altavista would give away – using mostly C and Perl. I also ruled on the foosball table! Responsible for creating and maintaining login procedures and dynamically generated registration pages for 1stup.com – which provided co-branded free Internet access that other companies such as Excite and Altavista would give away – using mostly C and Perl. I also ruled on the foosball table!

Software Developer

• Oct 1998 - Mar 1999

Designed, implemented, and oversaw the rollout of multiple client-server applications to help portfolio managers manage their clients' assets. Designed, implemented, and oversaw the rollout of multiple client-server applications to help portfolio managers manage their clients' assets.