Experience

EXT Marketing
• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee
• CMO for HIRE | Part-time Marketing Director | Marketing Consultant

  • Jul 2017 - Present

QualitySolicitors
• United Kingdom
• Legal Services
• 1 - 100 Employee
• CMO | Marketing Consultant

  • Jan 2023 - Present

Equals Five
• United Kingdom
• Marketing Services
• 1 - 100 Employee
• Portfolio Marketing Director

  • Oct 2023 - Present


Dan & Paul's Marketing Book Club

• United Kingdom
• Advertising Services

• Chief Reader

  • May 2021 - Present

  Monthly marketing book club held on Zoom A learning community we set up for marketing professionals looking to learn together. Monthly marketing book club held on Zoom A learning community we set up for marketing professionals looking to learn together.


Metamorph
• Thailand
• Staffing and Recruiting
• Marketing Director

  • Jan 2020 - Dec 2022


Rullion

• United Kingdom
• Staffing and Recruiting
• 200 - 300 Employee

• Marketing & Bids Director (Interim Contract - 18 months)

  • May 2018 - Dec 2019

  Turnover of £407m delivering recruitment solutions to some of the UK's biggest and best known brands through MSP, RPO, Contingency, Retained and Employer Brand solutions. Operational Board level position. Responsible for marketing & bids. 2019 NORA Awards - WINNER - Best Large Recruitment Agency TIARA Awards - Shortlisted - Marketing Campaign of the Year Recruiter Awards - Shortlisted - Best Recruitment Agency Marketing Team 2018 MDRA's - WINNER - Best… Show more Turnover of £407m delivering recruitment solutions to some of the UK's biggest and best known brands through MSP, RPO, Contingency, Retained and Employer Brand solutions. Operational Board level position. Responsible for marketing & bids. 2019 NORA Awards - WINNER - Best Large Recruitment Agency TIARA Awards - Shortlisted - Marketing Campaign of the Year Recruiter Awards - Shortlisted - Best Recruitment Agency Marketing Team 2018 MDRA's - WINNER - Best Marketing Strategy Developed and launched integrated sales and marketing lead gen process, facilitated by the successful launch of HubSpot for strategic sales. Show less Turnover of £407m delivering recruitment solutions to some of the UK's biggest and best known brands through MSP, RPO, Contingency, Retained and Employer Brand solutions. Operational Board level position. Responsible for marketing & bids. 2019 NORA Awards - WINNER - Best Large Recruitment Agency TIARA Awards - Shortlisted - Marketing Campaign of the Year Recruiter Awards - Shortlisted - Best Recruitment Agency Marketing Team 2018 MDRA's - WINNER - Best… Show more Turnover of £407m delivering recruitment solutions to some of the UK's biggest and best known brands through MSP, RPO, Contingency, Retained and Employer Brand solutions. Operational Board level position. Responsible for marketing & bids. 2019 NORA Awards - WINNER - Best Large Recruitment Agency TIARA Awards - Shortlisted - Marketing Campaign of the Year Recruiter Awards - Shortlisted - Best Recruitment Agency Marketing Team 2018 MDRA's - WINNER - Best Marketing Strategy Developed and launched integrated sales and marketing lead gen process, facilitated by the successful launch of HubSpot for strategic sales. Show less



MacGregor Black

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Marketing Director (Interim Contract - 12 months)

  • May 2017 - May 2018

  🚀 Established a brand strategy for MacGregor Black with the tagline "Our Network is Your Network" 🚀 Developed and built a new website from scratch with integration to CRM and HubSpot 🚀 Increased website traffic to 1,500 users per month by applying SEO and keyword analysis, as well as enhancing the customer experience and UX 🚀 Successfully delivered the CRM strategy (Bullhorn), built the CRM from scratch and developed management information (MI) suite 🚀 Integrated HubSpot into… Show more 🚀 Established a brand strategy for MacGregor Black with the tagline "Our Network is Your Network" 🚀 Developed and built a new website from scratch with integration to CRM and HubSpot 🚀 Increased website traffic to 1,500 users per month by applying SEO and keyword analysis, as well as enhancing the customer experience and UX 🚀 Successfully delivered the CRM strategy (Bullhorn), built the CRM from scratch and developed management information (MI) suite 🚀 Integrated HubSpot into the CRM to enhance B2B technology 🚀 Delivered lead generation strategy for both sales-generated leads and inbound marketing leads with content marketing tactics such as white papers and live events. Show less 🚀 Established a brand strategy for MacGregor Black with the tagline "Our Network is Your Network" 🚀 Developed and built a new website from scratch with integration to CRM and HubSpot 🚀 Increased website traffic to 1,500 users per month by applying SEO and keyword analysis, as well as enhancing the customer experience and UX 🚀 Successfully delivered the CRM strategy (Bullhorn), built the CRM from scratch and developed management information (MI) suite 🚀 Integrated HubSpot into… Show more 🚀 Established a brand strategy for MacGregor Black with the tagline "Our Network is Your Network" 🚀 Developed and built a new website from scratch with integration to CRM and HubSpot 🚀 Increased website traffic to 1,500 users per month by applying SEO and keyword analysis, as well as enhancing the customer experience and UX 🚀 Successfully delivered the CRM strategy (Bullhorn), built the CRM from scratch and developed management information (MI) suite 🚀 Integrated HubSpot into the CRM to enhance B2B technology 🚀 Delivered lead generation strategy for both sales-generated leads and inbound marketing leads with content marketing tactics such as white papers and live events. Show less



CSG The Global Talent Experts

• United Kingdom
• Human Resources Services

• Global Marketing Director

  • Jun 2015 - May 2017

  Recruitment company, based in Leeds. Sales £16 million pa, 200 heads, offices with regional hubs across the UK, Australia, Dubai and Singapore. Board-level position, joined the company to deliver and launch the new brand and to build the marketing function to support the company’s ambitious growth targets. 🚀 🚀 2017 - Recruiter Awards - Shortlisted for Best Marketing Team 🚀 🚀 Brand Strategy; successfully launched new brand: CSG - The Global Talent Experts. Delivered internal… Show more Recruitment company, based in Leeds. Sales £16 million pa, 200 heads, offices with regional hubs across the UK, Australia, Dubai and Singapore. Board-level position, joined the company to deliver and launch the new brand and to build the marketing function to support the company’s ambitious growth targets. 🚀 🚀 2017 - Recruiter Awards - Shortlisted for Best Marketing Team 🚀 🚀 Brand Strategy; successfully launched new brand: CSG - The Global Talent Experts. Delivered internal brand workshops with over 150 staff (including in Australia, Dubai and Singapore), developed brand values and brand vision. New website, brand collateral, internal brand communications, content and digital channels all produced to support the global brand launch. Digital Strategy; transformed the digital brand by launching new website, new content plan and integrating all unpaid digital channels. Website unique visitors at 8,500 a month (May 2017) up from 1,500 in October 2015. Leading Teams; set up the marketing department from zero base. Proud that the team was externally recognised and shortlisted for the Best Recruitment Agency Marketing Team at the 2017 Recruiter Awards (sector awards). CRM Strategy; project lead for CRM & Technology, implemented a global CRM strategy (alongside CRM supplier review) to increase internal use of CRM system, creating CRM Value through direct sales (B2C) and also delivering a CRM Key Account Strategy for B2B customers. B2B Inbound Lead Strategy; established and launched Thought Leadership Content Strategy through the launch of CSG whitepapers, CSG blog, LinkedIn articles (main social channel), E-newsletter strategy and Event Programme. Show less Recruitment company, based in Leeds. Sales £16 million pa, 200 heads, offices with regional hubs across the UK, Australia, Dubai and Singapore. Board-level position, joined the company to deliver and launch the new brand and to build the marketing function to support the company’s ambitious growth targets. 🚀 🚀 2017 - Recruiter Awards - Shortlisted for Best Marketing Team 🚀 🚀 Brand Strategy; successfully launched new brand: CSG - The Global Talent Experts. Delivered internal… Show more Recruitment company, based in Leeds. Sales £16 million pa, 200 heads, offices with regional hubs across the UK, Australia, Dubai and Singapore. Board-level position, joined the company to deliver and launch the new brand and to build the marketing function to support the company’s ambitious growth targets. 🚀 🚀 2017 - Recruiter Awards - Shortlisted for Best Marketing Team 🚀 🚀 Brand Strategy; successfully launched new brand: CSG - The Global Talent Experts. Delivered internal brand workshops with over 150 staff (including in Australia, Dubai and Singapore), developed brand values and brand vision. New website, brand collateral, internal brand communications, content and digital channels all produced to support the global brand launch. Digital Strategy; transformed the digital brand by launching new website, new content plan and integrating all unpaid digital channels. Website unique visitors at 8,500 a month (May 2017) up from 1,500 in October 2015. Leading Teams; set up the marketing department from zero base. Proud that the team was externally recognised and shortlisted for the Best Recruitment Agency Marketing Team at the 2017 Recruiter Awards (sector awards). CRM Strategy; project lead for CRM & Technology, implemented a global CRM strategy (alongside CRM supplier review) to increase internal use of CRM system, creating CRM Value through direct sales (B2C) and also delivering a CRM Key Account Strategy for B2B customers. B2B Inbound Lead Strategy; established and launched Thought Leadership Content Strategy through the launch of CSG whitepapers, CSG blog, LinkedIn articles (main social channel), E-newsletter strategy and Event Programme. Show less



Fircroft

• United Kingdom
• Staffing and Recruiting
• 400 - 500 Employee

• Global Head of Marketing & Bids

  • Dec 2008 - Jun 2015

  Fircroft is one of the world's leading technical recruitment agencies, with a turnover of £898 million (2013) and over 60 offices around the world. 2015 CIM Northern Awards Shortlisted for Northern In-House Marketing Team of the Year 2014 CIM Northern Awards Shortlisted for Best Low Budget Marketing Campaign (under £20k) Recruiter Awards Shortlisted for Best Recruitment Agency Marketing Team ONREC Awards Shortlisted for the Best Use of Online Marketing by a… Show more Fircroft is one of the world's leading technical recruitment agencies, with a turnover of £898 million (2013) and over 60 offices around the world. 2015 CIM Northern Awards Shortlisted for Northern In-House Marketing Team of the Year 2014 CIM Northern Awards Shortlisted for Best Low Budget Marketing Campaign (under £20k) Recruiter Awards Shortlisted for Best Recruitment Agency Marketing Team ONREC Awards Shortlisted for the Best Use of Online Marketing by a Recruitment Agency 2013 ONREC Awards Shortlisted for the Best Use of Online Marketing by a Recruitment Agency Marketing Strategy; developed several integrated multi-channel marketing campaigns (digital, social, advertising, radio & events) for both Fircroft and Fircroft clients, delighted that one multi-channel B2C campaign was shortlisted for the CIM Northern Awards 2014 for Best Marketing Campaign under £20k. Business Transformation; key member of the CEO’s business transformation team, working alongside external consultants & six colleagues, to define the target operating model. Responsible for customer experience, data and content. Key decision maker as part of this group on the new CRM and defining the way of working. Brand Strategy; repositioned company as a premium brand (both B2B and B2C segments) by developing new thought leadership positioning and content programme, the ‘Fircroft Full Circle Service Concept’, promoting added value and extra services to current and potential customers. Digital Strategy; widely acclaimed for generating £3.1m direct gross profit (B2C) from the Fircroft website in 2014 from an investment of £200k (SEO, paid and content) demonstrating a ROI of 1,483%. Digital Strategy; successfully transformed the Fircroft website (January 2009; 19,000 visits and 11,400 unique visitors compared to January 2015; 163,000 visits and 102,000 unique visitors). Leading Teams; built marketing team from one person (January 2009) to 15 (January 2015). Show less Fircroft is one of the world's leading technical recruitment agencies, with a turnover of £898 million (2013) and over 60 offices around the world. 2015 CIM Northern Awards Shortlisted for Northern In-House Marketing Team of the Year 2014 CIM Northern Awards Shortlisted for Best Low Budget Marketing Campaign (under £20k) Recruiter Awards Shortlisted for Best Recruitment Agency Marketing Team ONREC Awards Shortlisted for the Best Use of Online Marketing by a… Show more Fircroft is one of the world's leading technical recruitment agencies, with a turnover of £898 million (2013) and over 60 offices around the world. 2015 CIM Northern Awards Shortlisted for Northern In-House Marketing Team of the Year 2014 CIM Northern Awards Shortlisted for Best Low Budget Marketing Campaign (under £20k) Recruiter Awards Shortlisted for Best Recruitment Agency Marketing Team ONREC Awards Shortlisted for the Best Use of Online Marketing by a Recruitment Agency 2013 ONREC Awards Shortlisted for the Best Use of Online Marketing by a Recruitment Agency Marketing Strategy; developed several integrated multi-channel marketing campaigns (digital, social, advertising, radio & events) for both Fircroft and Fircroft clients, delighted that one multi-channel B2C campaign was shortlisted for the CIM Northern Awards 2014 for Best Marketing Campaign under £20k. Business Transformation; key member of the CEO’s business transformation team, working alongside external consultants & six colleagues, to define the target operating model. Responsible for customer experience, data and content. Key decision maker as part of this group on the new CRM and defining the way of working. Brand Strategy; repositioned company as a premium brand (both B2B and B2C segments) by developing new thought leadership positioning and content programme, the ‘Fircroft Full Circle Service Concept’, promoting added value and extra services to current and potential customers. Digital Strategy; widely acclaimed for generating £3.1m direct gross profit (B2C) from the Fircroft website in 2014 from an investment of £200k (SEO, paid and content) demonstrating a ROI of 1,483%. Digital Strategy; successfully transformed the Fircroft website (January 2009; 19,000 visits and 11,400 unique visitors compared to January 2015; 163,000 visits and 102,000 unique visitors). Leading Teams; built marketing team from one person (January 2009) to 15 (January 2015). Show less



BASF

• Germany
• Chemical Manufacturing
• 700 & Above Employee

• European Marketing Manager

  • May 2008 - Nov 2008

  BASF is the world's leading chemical company – The Chemical Company. With about 97,000 employees serving customers and partners in almost all countries of the world. I was responsible for Product Management of a key product group within the AgriProducts division worth over £80million in annual sales. Line management of 3 product managers and trans-European responsibility for the UK, Ireland, Denmark, Sweden, Norway, Latvia, Lithuania and Estonia. Involved in the cross-functional strategy… Show more BASF is the world's leading chemical company – The Chemical Company. With about 97,000 employees serving customers and partners in almost all countries of the world. I was responsible for Product Management of a key product group within the AgriProducts division worth over £80million in annual sales. Line management of 3 product managers and trans-European responsibility for the UK, Ireland, Denmark, Sweden, Norway, Latvia, Lithuania and Estonia. Involved in the cross-functional strategy group across the wider-European region. Show less BASF is the world's leading chemical company – The Chemical Company. With about 97,000 employees serving customers and partners in almost all countries of the world. I was responsible for Product Management of a key product group within the AgriProducts division worth over £80million in annual sales. Line management of 3 product managers and trans-European responsibility for the UK, Ireland, Denmark, Sweden, Norway, Latvia, Lithuania and Estonia. Involved in the cross-functional strategy… Show more BASF is the world's leading chemical company – The Chemical Company. With about 97,000 employees serving customers and partners in almost all countries of the world. I was responsible for Product Management of a key product group within the AgriProducts division worth over £80million in annual sales. Line management of 3 product managers and trans-European responsibility for the UK, Ireland, Denmark, Sweden, Norway, Latvia, Lithuania and Estonia. Involved in the cross-functional strategy group across the wider-European region. Show less



Nord Anglia Education PLC

• United Kingdom
• Business Consulting and Services

• Global Marketing Manager

  • 2005 - 2008

  Nord Anglia Education is a leader in the international provision of high quality, innovative education, training and guidance for children and young adults. Responsible for the marketing 11 global International School sites in China, Czech Republic, Hungary, Poland, Slovakia, South Korea and the UK. In my last 18 months, 50% of time spent based in Shanghai, 30% in Prague and 20% UK. Marketing Strategy; successfully facilitated new school opening / launch with multi-channel… Show more Nord Anglia Education is a leader in the international provision of high quality, innovative education, training and guidance for children and young adults. Responsible for the marketing 11 global International School sites in China, Czech Republic, Hungary, Poland, Slovakia, South Korea and the UK. In my last 18 months, 50% of time spent based in Shanghai, 30% in Prague and 20% UK. Marketing Strategy; successfully facilitated new school opening / launch with multi-channel marketing campaign in both English and Czech in Prague, that featured a 165% increase in enquiries and a 60% increase in sales year on year. School opened by Princess Anne in Sept 2007. Brand Strategy; successfully delivered single brand image by repositioning the Nord Anglia brand and the school sub-brands for the target audience of high net worth individuals (B2C) and global companies (B2B). Digital Strategy; transformed Nord Anglia’s digital footprint and launched eight new websites across 11 global sites. Early adopter of Google PPC in Czech Republic in 2008. B2B Inbound Lead Strategy; generated 30% increase in global enquiries in two years through local sales and marketing programmes. Defined new segmentation targeting model into B2B for the first time. Show less Nord Anglia Education is a leader in the international provision of high quality, innovative education, training and guidance for children and young adults. Responsible for the marketing 11 global International School sites in China, Czech Republic, Hungary, Poland, Slovakia, South Korea and the UK. In my last 18 months, 50% of time spent based in Shanghai, 30% in Prague and 20% UK. Marketing Strategy; successfully facilitated new school opening / launch with multi-channel… Show more Nord Anglia Education is a leader in the international provision of high quality, innovative education, training and guidance for children and young adults. Responsible for the marketing 11 global International School sites in China, Czech Republic, Hungary, Poland, Slovakia, South Korea and the UK. In my last 18 months, 50% of time spent based in Shanghai, 30% in Prague and 20% UK. Marketing Strategy; successfully facilitated new school opening / launch with multi-channel marketing campaign in both English and Czech in Prague, that featured a 165% increase in enquiries and a 60% increase in sales year on year. School opened by Princess Anne in Sept 2007. Brand Strategy; successfully delivered single brand image by repositioning the Nord Anglia brand and the school sub-brands for the target audience of high net worth individuals (B2C) and global companies (B2B). Digital Strategy; transformed Nord Anglia’s digital footprint and launched eight new websites across 11 global sites. Early adopter of Google PPC in Czech Republic in 2008. B2B Inbound Lead Strategy; generated 30% increase in global enquiries in two years through local sales and marketing programmes. Defined new segmentation targeting model into B2B for the first time. Show less



Graduate Prospects

• United Kingdom
• 1 - 100 Employee

• Senior Product Marketing Manager

  • 2002 - 2005

  Graduate Prospects is the UK's leading publisher of information, advice and opportunities to students and graduates. Prospects.ac.uk is the UK’s biggest and busiest graduate careers website, with over 900,000 unique users a month. Graduate Prospects is the UK's leading publisher of information, advice and opportunities to students and graduates. Prospects.ac.uk is the UK’s biggest and busiest graduate careers website, with over 900,000 unique users a month.


GUS PLC (Argos Retail Group)
• Assistant Product Manager

  • Apr 2002 - Sep 2002

Magnet Retail
• United Kingdom
• Building Materials
• Assistant Product Manager - Graduate Scheme

  • 2000 - 2002