Experience

Car & Classic

• United Kingdom
• Internet Marketplace Platforms
• 1 - 100 Employee

• Head of Growth

  • Apr 2021 - Present

  Building a world class growth marketing team to make Car & Classic the de-facto place to sell a classic vehicle. We are building the safest, fastest way to buy and sell with the greatest choice in the world. Building a world class growth marketing team to make Car & Classic the de-facto place to sell a classic vehicle. We are building the safest, fastest way to buy and sell with the greatest choice in the world.



Dynamic Technologies Europe Limited (DTE)

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Head Of Ecommerce

  • Oct 2019 - Apr 2021

  Transformed this traditional IT services business to a premium online destination for IT services and product procurement. Full ownership of DTE's new multi-functional E-Commerce strategy, creating an E-Commerce solution for DTE, giving their clients not just a place to go for purchasing hardware, but a premier destination for a full-service IT procurement experience. Day-to-day management of the ecommerce business; Developing new content pages (e.g. brand micro-sites), product and content upload, site optimization and merchandising, PPC, SEO, technical support. Defined online KPI’s and provide weekly and monthly trade summaries and reports and demonstrated continual improvement. Improved 3rd party Agency and partner management, reducing cost and increasing ROI. Show less



Rokit London

• Ecommerce & Marketing Manager

  • Feb 2018 - Nov 2019

  Managed the Ecommerce team of 10 staff.  Transformed Rokit’s Ecommerce operation; from procurement, supply chain, team structure & roles, work flow processes & merchandising. Resulting in reduced operating costs, increased efficiency and improved staff moral & retention.  Completed a full re-design & release of a new Magento2 Enterprise web site; including restructuring & migration of huge product database, designing a bespoke, automated front end to increase product listing efficiency. Increasing conversion rate, AOV & revenue.  Created a full multi-channel digital marketing & content plan with a much clearer focus on its target demographic. Increasing social reach, engagement and customer retention. Show less



D2V Ltd

• United Kingdom

• Director Of Ecommerce | Owner

  • Apr 2008 - Dec 2017

  Devised, created & managed one of the first multi-channel Vintage Clothing business in the UK. • Achieving no. 1 position in google search for main keywords within 18 months with on-site & off-site SEO campaign. • Diversified the business in 2010 by opening an eBay marketplace store & increasing revenue by 400% within 1 year, becoming one of the biggest Vintage Fashion business on eBay. • Drove multi-channel sales & revenue growth through efficient use Digital Marketing, SEO, PPC, landing page & checkout funnel optimisation & Social Media to achieve significant year on year revenue & profitability growth for the company. • Expedited all national & international procurement & utilised strong negotiation skills to ensure sourcing of highest quality items at best prices resulting in achievement of an ongoing sustainable business platform. Show less



Motorola Solutions

• Software Development
• 400 - 500 Employee

• Product Manager

  • Jan 2004 - Apr 2007

  • Sole ownership of the Roadmap & delivery of the GSM Operations & Maintenance Centre (OMC) suite of products across EMEA & APAC.• Created & delivered commercial customer solutions.

• Department Manager | Software Development

  • Jan 1997 - Jan 2004

   Delivered multi-million dollar, cross function software projects across global organisations (UK, Ireland, USA & China) on time and within budget. Established a new software development organisation in Cork, including; building development labs and infrastructure, recruitment and training 25 engineers and establishing the SDLC. Delivering the first software project within 12 months. Provided support to establish new development organisation in Beijing. Delivering on-site Project Management training and technical support for setting up the lab infrastructure. Bringing teams of Chinese engineers to the UK to be mentored by my team. Drove performance and productivity improvement throughout entire software department with improved training and mentoring, setting clear & measurable department goals and significantly improved communication internally & externally yielding enhanced efficiency. Proactively drove recruitment process for the UK development team and ensured all new hires received comprehensive induction training and ongoing coaching and mentoring to ensure retention of optimum candidates; and routinely engaged with staff on a 1-2-1 basis to evaluate performance resulting in improved morale and productivity. Show less

• Section Manager | Software Development

  • Jan 1995 - Jan 1997

   Effectively managed software projects through full product lifestyle and drove performance and productivity improvement throughout entire software department, created clear and measurable department goals and significantly improved communication internally and externally yielding enhanced efficiency. Utilised a motivational leadership style to effectively engage, lead and manage a diverse team resulting in improved morale, efficiency and productivity including recruitment retention and development of new hires. Effectively project managed core GSM Base Station Features (GPROC3 and GSM Half Rate) and ensured all targets, objectives and milestones were achieved within agreed timelines yielding improved performance. Executed effective day to day management of Fault Management and Radio Subsystem GSM Software Development teams (15 staff), communicated with all staff on a 1-2-1 and group basis to ensure all targets were achieved. Consistently provided estimation and support to customer facing organisations for efficient product introduction, seamless software release and integration planning, including migration of work to China, and routinely expedited comprehensive training and recommendations for infrastructure resulting in significantly improved productivity, efficiency and seamless operational performance. Proactively drove recruitment process and ensured all new hires received comprehensive induction training and ongoing coaching and mentoring to ensure retention of optimum candidates; and routinely engaged with staff on a 1-2-1 basis to evaluate performance resulting in improved morale and productivity. Show less