Head of Marketing and Operations

• Jul 2022 - Present

Marketing Manager

• Apr 2020 - Jul 2022

Blogger

• Mar 2019 - Apr 2020

I managed my own blog about digital marketing as a passion project and have retired the blog. I managed my own blog about digital marketing as a passion project and have retired the blog.

Marketing Services Manager

• Nov 2017 - Mar 2020

Main responsibilities include, but are not limited to: Brand Management: - Responsible for ensuring that brand guidelines and standards are in place and are being followed in all areas of the business. - Developing, implementing and monitoring brand standards and usage guidelines in conjunction with management team. - Communicating whenever needed to ensure brand image and brand content are in accordance with the desired standard, through direct feedback and regular meetings. - Ensure brand identity is consistent across the business and being maintained in the production of all marketing materials. - Working with relevant team members to keep the brand up to date in the marketplace. Resource Management: - Lead a team of Designers, Copywriters, Web services and Social Media management as well as Acquisition Marketing Specialist and SEO Specialist. Strategic Projects: - Join or Lead strategic project teams across divisions to ensure the successful roll-out of key business initiatives. - Identifying key areas to research to promote innovation and further digital capability within the business which include but are not limited to: - Digital Marketing Best Practice - Influencer Strategies - In-House Tech - Lottery Game Trends - Social Media (organic) Acquisition: - Guide and structure the team on their acquisition projects ensuring that the respective budgets are managed. - Work with the SEO Specialist and Acquisition Marketing Specialist in order to identify, drive and create new and sustainable acquisition channels. - Ensure that ROI is optimized. - Ensure that all risks are taken into account, and put mitigating measures in place when rolling out new initiatives. - Ensure that all Acquisition endeavours in this team deliver on set KPI's for the business. Show less

Team Lead: Titan Black

• Jan 2017 - Sep 2017

As Team lead of the Titan Black division, my main responsibilities included:Team Management (team consisting of specialists of SEO, Social Media, PPC, Copy), Quality Review, Strategic Development, Account Management, Problem Solving, Process Improvements, Campaign monitoring, Reporting, Training, etc.

Digital Account Manager

• Oct 2016 - Dec 2016

Account Manager

• Sep 2015 - Sep 2016

Responsibilities included, but not limited to: Client contact across all departments within the business including Consulting, Media and Technology. Ensure Clients needs are met through exceptional project management. Working with various Clients on Digital Transformation within their business. Pillars within their ecosystem are analysed and improved (i.e. People, Partners, Data, Technologies, User Experience, Strategy and Digital Media) which ensures that the client is continually optimising and operating as effectively and efficiently as possible to achieve their overall business objectives and maximise ROI within digital. Other Responsibilities include: - Managing Client Relationships - Developing Client presentations across Consulting, Media and Technology departments - Client Budget Management - Time Management - Presentation Development - Report Development - Research A few clients I have worked with: Alcohol Industry: Diageo (Bells, Captain Morgan, Ciroc, J&B, Johnnie Walker, Singleton, Smirnoff 1818, Smirnoff DBWG) Heineken SA (Amstel, Heineken, Windhoek) Finance and Trading Industry: Purple Group (Easy Equities, Emperor Asset Management, GT247.com) Old Mutual RCS Ooba E-commerce: HomeChoice 11street (Malaysian e-commerce client) Show less

Production Manager

• Jun 2015 - Aug 2015

Responsibilities included, but not limited to: - Scheduling and allocation of work to the creative/production team. - Checking and proofing of artwork, and control of workflow in and out of the office. - Office Management. - Database management. - Processing contract of contract confirmations and invoicing. - Digital Marketing: Newsletters, database management, improvements on blog as well as social media management. - Project Management of website (ad bookings, material management, etc). Show less

Project Manager

• Aug 2013 - May 2015

Responsibilities included, but not limited to: Research: - Research appropriate market changes to keep abreast of trends, new client base research, ad hoc research projects. Project Management & Client Relationship Management: - Work closely with sales department and design department to ensure deadlines and expectations are met on time. Implemented brief management system. - Ensure that design department has all the appropriate tools, information and supplies needed to complete briefs and meet deadlines. - Fill out listing documents for retailers, presentation preparation, get quotes from various suppliers for projects, team administration/system management. - Liaise with clients and their marketing departments in terms of campaigns and promotions. - Brand development idea generation. Exbitions & Trade Shows: - Responsible for exhibiting and attendance of international trade show (Cosmoprof Hong Kong) by BMT team by liaising with various partners. - Research various other trade shows to exhibit at. Retail Brands I have worked with: Dischem Clicks Woolworths Ackermans Pep Stores Jay Jays Identity Show less

Communications Intern

• Jun 2011 - Jul 2011

As part of the honours course, students were asked to apply some of the knowledge gained and apply this to "the real world" by interning at a company of their choice. I worked under Jo-Anne Otto, Media Officer for the Department of Health, where I gained valuable insights into corporate communications as well as communication to external stakeholders. I was able to help Mrs. Otto to compile the monthly newsletter (CWD News). I also gained some valueable insight into the Healthy Industry as I was allowed to liaise with various parties in the Department of Health, as part of an Organisation wide organogram that was being done. I also performed various general administration tasks and errands as needed. Show less