Experience

Media.Monks Paris
• France
• Advertising Services
• 1 - 100 Employee
• Managing Director

  • Oct 2023 - Present


Google

• United States
• Software Development
• 700 & Above Employee

• Director YouTube Ads

  • Oct 2022 - Oct 2023

  Consumer Insights, Media Solutions, Trading, Creative Works

• Head of YouTube Ads, Media Solutions & Creative Works

  • Sep 2017 - Oct 2022

  > Design YouTube & Media Solutions business plan> Lead a team of media, trading & creative specialists > Influence & drive cross-functional efforts (product, marketing, sales) to achieve business objectives

• Industry Head Luxury

  • Nov 2013 - Aug 2017

  Build a tailor made, expert team to accompany French luxury & beauty brands with a global & multi local footprint. Design & deploy the team business plan. With a team of industry managers and specialists, enable beauty & luxury top brands to make the most of Google products & platforms in order for them to :> Develop their awareness & brand desirability> Grow their online & offline sales> Better know their clients & prospects> Boost their digital transformation, adopt new technologies & creative tools Show less

• Social Regional Product Expert - Southern Europe, Middle East & Africa

  • Apr 2012 - Oct 2013

  Drive Google social media go-to market strategy within the region : > Position Google+ and drive adoption in SEEMEA> Influence social integration into google products and build social solutions across Google Advertising Solutions (SEM, YouTube, Display, Mobile, Wildfire)> Develop, deliver & insure internal training (product expert & sales teams)> Meet with top clients and agencies to grow social adoption and consult on social strategy

• Industry Manager

  • Jan 2008 - Mar 2012

  Manage a portfolio of CPG, lifestyle & luxury key accounts (Nike, Coca-Cola, P&G, Unilever, Chanel …) :> Evangelize major CPG & Luxury Brands on digital marketing> Build strong relationships with clients and their media & creative agencies> Accompany them building their digital marketing & media strategies > Develop and implement integrated campaigns (including search, video , display advertising, brand content) to serve their overall marketing and communication strategy Show less



France Television Publicite

• France
• Movies, Videos, and Sound

• Project Lead - Research Manager

  • Oct 2003 - Dec 2007

  Develop and communicate the sales house expertise in the fields of consumer behavior and advertising effectiveness, highlight the business value of France Télévisions Publicité Media Offering (terestrial channels, cable and satellite channels, websites, cinema, regional programs) : > Conception and Implementation of research for - Media advertising efficiency : Mix media strategies, brand building effect, sales impact - Consumers behavior : Typologies, knowledge of socio-economic groups, promotion of new target groups - Programs and Media Perception : Audience analysis, focus groups and qualitative studies, following media usage trends - Customer satisfaction : Annual survey, focus groups > Presentations to direct clients, media agencies, advertising agencies > Internal and external training sessions Show less