Pauline Blandin
Senior Brand Manager Digital of Havana Club - Pernod Ricard group at Havana Club- Claim this Profile
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Anglais Full professional proficiency
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Espagnol Professional working proficiency
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Portugais Professional working proficiency
Topline Score
Bio
Credentials
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Permis B
-Nov, 2010- Nov, 2024 -
Permis Bateau
-Aug, 2008- Nov, 2024
Experience
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Havana Club
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Cuba
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Wine & Spirits
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100 - 200 Employee
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Senior Brand Manager Digital of Havana Club - Pernod Ricard group
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Sep 2021 - Present
Manage the development of the Brand’s digital vision, with the objective of building a Platform Brand uniting platforms, contents, media, data and e-commerce to the benefit of both brand equity and business.Digital Ecosystem:- Lead the implementation of this vision across the whole digital ecosystem (websites, assets & tools)- Lead E-Commerce & Data Management acceleration, managing the production of global guidelines and transformative business cases with affiliates- Keep up to date with latest digital developments, and drive internal digital culture- Deliver assessment for each global initiative vs agreed KPI’sSocial Media Management:- Grow Havana Club social media platforms and guarantee their constant integration in all initiatives, enabling a solid social media culture for Havana Club as a brand, and within all teams- Lead the development of the brand’s strategy on existing international social media accounts, while pushing innovative tests on new growing platforms for Havana Club’s targets- Report on key Pernod Ricard growth KPIs (Reach, community, share of conversation, interactions)Amplification and Media strategy:Define Havana Club media strategy, ensuring all international campaigns are supported with relevant central media spends and efficient recommendations for local affiliates.Administration & Team management:- Be responsible of the Digital’s team budget building, spendings and reportings- Manage, motivate and develop a team of 2 full time contracts and 1 intern Show less
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Brand Manager Digital Ecosystem of Havana Club - Pernod-Ricard Group
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Sep 2018 - Sep 2021
Websites: - Manage website & platforms development, maintenance, and optimizations (based on Wordpress)- Produce international website and localizations when needed- Create new digital assets, landing pages following brand and markets activations- Recommend SEO strategy and lead its implementation- Propose new digital optimizations for the brand to improve consumer experience - Create reports about the usage of our platforms and deliver appropriate learnings- Support domestic market teams and other local affiliates on additional demands- Support Trade Engagement manager to deliver digital tools for professionalseCRM:- Manage Havana Club’s data capture and database (segmentation, base cleaning, usage)- Propose new ways of using data and optimizing their activation (e-commerce links…)- Activate data collected centrally according to global strategies & report on results- Follow-up on local activations and needs & report on their results- Create appropriate contents when necessary (newsletter templates, displays…)E-Commerce:- Analyze and report on key consumer trends throughout the world monthly- Collaborate with central teams to make sure all initiatives are linked to online purchase opportunities- Produce international E-Commerce guidelines & contents for local affiliates- Recommend, sell-in and produce e-commerce assets & opportunities for each global collaboration- Collaborate with Drinks&Co (PR marketplace) to deliver cost-efficient and strategic visibility cases on the platform- Research, analyze and potentially implement other yearly visibility deals with global retailers if beneficial- Collaborate intensively with a selection local affiliates to deliver localized & creative e-business - Report on their overall e-commerce activities and help them build their plansInnovation: - Analyze and report on key innovations in spirits and other inspiring brands quarterly - Develop innovation projects related to e-commerce or on-trade Show less
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Junior Digital Amplification Manager of Havana Club - Pernod Ricard group
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Jul 2017 - Sep 2018
- Website administration: daily management of the havana-club.com website, production and updating of the content, adaptation of the international site in local versions, monitoring of site developments (creation of new sections, development of new features) and recommendations SEO and performance monitoring.- e-CRM: assisting subsidiaries in setting up e-CRM strategies, managing a content calendar, creating and sending newsletters, monitoring collection operations (webform creation, microsites and landing page) and monitoring data collection objectives.- Community management: animation of the different community spaces, monitoring of the different platforms, help with the production of tactical content to feed social networks, social media reporting, monitoring of strategic intelligence and e-reputation.- Influence: management and project monitoring with influencers.- Digital project management: activation and amplification of the brand with digital tools. Show less
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AUDITOIRE
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France
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Events Services
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200 - 300 Employee
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Chef de Projet
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Sep 2015 - Aug 2016
Participation aux réunions clients, rédaction et réalisation de présentations, supervision de prestataires et réalisation de benchmarks. Participation aux réunions clients, rédaction et réalisation de présentations, supervision de prestataires et réalisation de benchmarks.
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EM Normandie Business School
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France
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Higher Education
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500 - 600 Employee
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Projet Intégration à l'EM Normandie
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Jan 2014 - Oct 2014
Chef de Projet : Organisation d’un séminaire d’intégration pour les nouveaux étudiants à l’Ecole de Management de Normandie pour la rentrée scolaire de Septembre 2014. Chef de Projet : Organisation d’un séminaire d’intégration pour les nouveaux étudiants à l’Ecole de Management de Normandie pour la rentrée scolaire de Septembre 2014.
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Vin privé
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Région de Paris, France
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Marketing Communication assistant
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Jun 2014 - Aug 2014
Réalisation d’une étude de marché sur les prix de bouteilles de vins, recherche de nouvelles créations pour le site internet, étude de marché sur la mise en place de différents points de vente en France. Réalisation d’une étude de marché sur les prix de bouteilles de vins, recherche de nouvelles créations pour le site internet, étude de marché sur la mise en place de différents points de vente en France.
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Studio.92nl
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New Romney, Kent en Angleterre
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Marketing and Event assistant
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Jul 2013 - Sep 2013
Responsable « Event manager ». Actualisation du site internet de l’entreprise, réservations pour les clients. Responsable « Event manager ». Actualisation du site internet de l’entreprise, réservations pour les clients.
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DECATHLON FRANCE
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France
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Retail
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700 & Above Employee
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Sales assistant
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Jun 2012 - Aug 2012
Assistante commerciale : Commande et réception des clients, contrôle des stocks, gérer le réapprovisionnement. Assistante commerciale : Commande et réception des clients, contrôle des stocks, gérer le réapprovisionnement.
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Education
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2011 - 2017
Ecole de Management de Normandie
Master 2 (M2) - Management du Numérique, Ecole de commerce -
2015 - 2015
EBS - Estaçao Business School
EBS 2015 - 4ème année (Janv./Juin.), Ecole de commerce -
2013 - 2013
InHolland Hogeschool, Haarlem, Pays -Bas
InHolland Hogeschool 2013 - 2ème année (Janv./Juin), Ecole de commerce -
2010 - 2011
France - Institut de l'Alma
Baccalauréat, Lycée
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