Pauline Vu
Content Writer at DocMagic- Claim this Profile
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Bio
Credentials
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Google Drive Advanced Tips and Tricks
Lynda.comJul, 2016- Oct, 2024
Experience
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DocMagic
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United States
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Software Development
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1 - 100 Employee
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Content Writer
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Feb 2020 - Present
Write and edit a variety of mortgage industry-related content, including blog posts, articles, graphics and case studies. Oversee the production of written marketing content, including design and approvals. Ghostwrite emails to send to prospects on behalf of sales team. Manage and maintain editorial calendar for company blog. Overhauled blog to focus less on DocMagic’s inner workings and more on general mortgage industry news and trends, leading to 355% year-over-year increase in sessions and 270% YOY increase in organic search results in first year. Interview DocMagic’s subject matter experts and conduct research to ghostwrite think pieces for them. Created “Ask the eClosing Expert” and “Did You Know” blog series to showcase expertise of company’s specialists. Brainstorm and pitch ideas for marketing campaigns. Update social media accounts via MeetEdgar tool. Developed DocMagic’s inaugural writing style guide. Show less
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Freelance Journalist
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Sep 2018 - Jun 2020
Report on events and people related to Los Angeles-area labor unions. Report on events and people related to Los Angeles-area labor unions.
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AT&T
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United States
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Telecommunications
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700 & Above Employee
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News Editor
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Nov 2018 - Nov 2019
Updated the Att.net portal pages with the latest news and buzziest content. Monitored performance metrics with Chartbeat and Taboola to guide editorial decisions and optimize user engagement. Updated the Att.net portal pages with the latest news and buzziest content. Monitored performance metrics with Chartbeat and Taboola to guide editorial decisions and optimize user engagement.
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Roku Inc.
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United States
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Technology, Information and Media
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700 & Above Employee
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Editorial Content Associate
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Sep 2018 - Nov 2018
Established system to categorize and tag content in Roku's vast TV and movie database. Established system to categorize and tag content in Roku's vast TV and movie database.
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Synacor
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Kenya
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IT Services and IT Consulting
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Editor
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Jun 2017 - Apr 2018
Updated the Att.net portal pages with breaking news. Updated the Att.net portal pages with breaking news.
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Yahoo!
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Information Technology and Services
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1 - 100 Employee
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Editor/Online Content Producer
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Sep 2012 - Jun 2017
Managed and edited the Att.yahoo.com website. Updated page with breaking news and human interest stories. Increased referrals from home page to Uverse.com by more than 14 million YOY from 2015-2016, per client’s priorities. Developed systems to track content metrics. Created calendars to help plan special event coverage. Created a variety of content, including blog posts, photo galleries, and videos. Trained colleagues on using Yahoo’s CMS. Collaborated with engineering/product teams to test updates to publishing tools. Show less
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Olympics Page Programmer/Editor
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Jun 2012 - Aug 2012
Updated the Yahoo! Olympics home page with the newest and buzziest sports content. Engaged new articles with relevant links, photos, and videos. Updated daily photo galleries and country/sports/athlete pages. Pitched story ideas, wrote blog posts, and built slideshows.
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University of Southern California
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United States
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Medical Practices
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1 - 100 Employee
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Development Editor/Writer
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Apr 2011 - Nov 2011
Wrote and edited articles and promotional materials, including donor proposals, letters, speeches, talking points, and more for USC's Health Sciences campus. Translated scientific research into layman's language. Oversaw the production of newsletters and brochures. Wrote and edited articles and promotional materials, including donor proposals, letters, speeches, talking points, and more for USC's Health Sciences campus. Translated scientific research into layman's language. Oversaw the production of newsletters and brochures.
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Patch.com
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United States
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Online Audio and Video Media
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200 - 300 Employee
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Reporter
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Nov 2010 - Aug 2011
Reported and took photographs for sports and community issues in West Los Angeles. Reported and took photographs for sports and community issues in West Los Angeles.
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Industry Intelligence Inc.
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United States
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Information Services
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1 - 100 Employee
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Editor
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Dec 2009 - Sep 2010
Wrote and edited fact-filled headlines that encapsulate an article. Assigned stories to freelance writers and edited their submissions. Wrote synopses of longer articles, focusing on interests of clients in the paper, forestry, and plastics industries. Wrote and edited fact-filled headlines that encapsulate an article. Assigned stories to freelance writers and edited their submissions. Wrote synopses of longer articles, focusing on interests of clients in the paper, forestry, and plastics industries.
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Stateline.org Staff Writer
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Jun 2006 - Aug 2009
Covered key developments in education and health care with regards to state policy. Selected quirky news items to summarize for humorous segments. Interned from January-May 2005. Covered key developments in education and health care with regards to state policy. Selected quirky news items to summarize for humorous segments. Interned from January-May 2005.
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Vietnam Investment Review
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Vietnam
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Newspaper Publishing
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1 - 100 Employee
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Copy editor
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Jun 2005 - May 2006
Edited and substantially revised articles written in English by Vietnamese reporters. Edited and substantially revised articles written in English by Vietnamese reporters.
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Education
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UCLA
Bachelors of Arts, English and History -
Northwestern University
Masters of Science, Journalism -
Northwestern University
Masters, Journalism -
Northwestern University
Masters, Journalism
Community
