Brand Strategist

• Jun 2021 - Present

Strategist

• Apr 2020 - Jun 2021

- Co-leading development of brand and communications strategies for major national, as well as international companies - Conducting client-specific markets, competitors, target groups and communications analyses - Defining consumer insights and brand positioning opportunities - Leading creatives through briefs for creative conception and execution across content formats, channels and platform. - Delegating and motivating project teams; acting as a mentor for interns and trainees. - Coordinating project collaboration on client projects between different JvM agencies - Planning and executing workshops

Junior Strategist

• Jun 2019 - Apr 2020

Trainee Strategic Planning

• Jun 2018 - May 2019

HR

• Jul 2017 - May 2018

- Led conceptualization and implementation of internal personnel development programs and onboarding concepts of the JvM AG. - Worked on internal process management and recruitment of employees.

Internship Project and Expansion Management

• Jul 2016 - Aug 2016

- Prepared and worked on follow-up of trainings, creation of presentations, assistance in generating offers. - Co-developed products (e.g. workbooks) for the processing of client orders. - Maintained and supported in the further development of the reporting- and CRM-Tool. - Prepared and worked on follow-up of trainings, creation of presentations, assistance in generating offers. - Co-developed products (e.g. workbooks) for the processing of client orders. - Maintained and supported in the further development of the reporting- and CRM-Tool.

External Affairs Manager, Master Community HRM

• Aug 2015 - Jul 2016

- Co-led organization of recruitment days & conferences at the university, set up of cooperation contracts with future partner companies, such as Shell and TomTom and HRM professionals. - Maintained a close alumni network and connecting local enterprises to HRM students. - Co-led organization of recruitment days & conferences at the university, set up of cooperation contracts with future partner companies, such as Shell and TomTom and HRM professionals. - Maintained a close alumni network and connecting local enterprises to HRM students.

Internship in Communication & Design Management & freelance position

• Mar 2012 - Jul 2012

- Generated work and time schedules for projects - Coordinated between management and internal creative artists, responsibility for client support. - Generated work and time schedules for projects - Coordinated between management and internal creative artists, responsibility for client support.