Experience

iWonder documentaries

• Singapore
• Entertainment Providers
• 1 - 100 Employee

• Global Marketing Director

  • Jul 2021 - Present

  Increased DAUs (daily active users) on web & app by 5x with strategic partnerships - Amazon Prime (Australia, India), Channel 7 (Australia), TV New Zealand, Quantas Airlines, Telstra (Australia) and more in 1 year Introduced new social media strategies and increased engagement by 50% in one quarter Fine-tuned digital advertising strategy to maximize results (SEO/SEM) Coaching, mentoring and leading the team in openly sharing ideas, taking risks, and rewarding accomplishments Developing marketing strategies based on user insights and behavior (User data tools: Amplitude, Customer.io, SEM Rush, Baremetrics, Google Analytics) with a concentration in India, Australia and New Zealand Drive marketing strategies for brand development, content releases, sponsored releases, bundle campaigns and special projects Determine budget allocation & marketing resources to fulfill business priorities Coordination of global marketing team Weekly, monthly and quarterly reporting to Country Managers and C-level heads in the organisation



QWUIK

• Malaysia

• Marketing Advisor

  • Jan 2020 - Present

  QWUIK is in the time-building business; to give people back the most precious commodity, TIME. Users will now be able to spend that time on what they consider to be precious. QWUIK enables consumers to enjoy their shopping experience with a fast, efficient service at the utmost convenience, without wasting any time. It's a revolutionary app and a disruptor of its own class. QWUIK is in the time-building business; to give people back the most precious commodity, TIME. Users will now be able to spend that time on what they consider to be precious. QWUIK enables consumers to enjoy their shopping experience with a fast, efficient service at the utmost convenience, without wasting any time. It's a revolutionary app and a disruptor of its own class.



iflix / WeTV SEA

• Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Head Of Marketing

  • Aug 2019 - Jul 2021

  Doubled WeTV’s DAUs (daily active users) on social media platforms, web & app in only 2 months Introduced new social media strategies in iflix and increased engagement by 150% Increased open rates of internal marketing portals (ie. RNs/PNs, EDMs, Pop Ups etc.) from 1% to 15% by using audience targeting, communication and product insights to refine execution Fine-tuned digital advertising strategy to maximise results (SEO/SEM) Coaching, mentoring and leading the team in openly sharing ideas, taking risks, and rewarding accomplishments Developing marketing strategies based on user insights and behaviour (User data tools: Tableau & Amplitude) Drive marketing strategies for brand development, content releases, sponsored releases, bundle campaigns and special projects Determine budget allocation & marketing resources to fulfill business priorities Coordination of regional marketing teams in both iflix and WeTV Weekly, monthly and quarterly reporting to Country Managers and C-level heads in the organisation



Mix (Astro Radio)

• Malaysia

• Content Manager

  • Sep 2018 - Aug 2019

  Mix has now achieved over a million listeners nationwide Mix has now achieved over a million listeners nationwide



Havas

• Advertising Services
• 700 & Above Employee

• Entertainment Branding Specialist

  • Mar 2016 - Sep 2018

  Oversee and evaluate market research to determine and adjust marketing strategies to meet changing markets and competitive conditions Ensure all marketing support is consistent with the brand campaign Interact with the relevant departments to ensure all objectives of the campaign is met and achieves ROI desired. Producing and copywriting marketing materials Managing clients Oversee and evaluate market research to determine and adjust marketing strategies to meet changing markets and competitive conditions Ensure all marketing support is consistent with the brand campaign Interact with the relevant departments to ensure all objectives of the campaign is met and achieves ROI desired. Producing and copywriting marketing materials Managing clients



Universal Music Group

• United States
• Musicians
• 700 & Above Employee

• New Business Consultant

  • Mar 2016 - Sep 2018

  Identify new clientele and markets Develop and implement strategic marketing plans and forecasts to achieve corporate objectives for products and services Plan and oversee advertising and promotion activities including print, online, electronic media and outdoor advertising Measuring success of marketing campaigns Create post campaign reports and business development improvements Identify new clientele and markets Develop and implement strategic marketing plans and forecasts to achieve corporate objectives for products and services Plan and oversee advertising and promotion activities including print, online, electronic media and outdoor advertising Measuring success of marketing campaigns Create post campaign reports and business development improvements



Star Media Radio Group

• Malaysia
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Head Of Programming

  • Mar 2014 - Feb 2016

  Manage a team of highly creative announcersTrain & develop communications plans and show content to achieve show objectives Create clocks & schedule music for segmented programs (RCS)Develop radio campaigns based on station objectives (which targets urban women between 25-35 yrs)Develop creative marketing and sales campaigns for the radio stationLiaise closely with Sales & Marketing to assist and advise them on the workings of radio campaigns

• Creative Manager - Integrated Promotions

  • Mar 2013 - Feb 2014

  Manage a team of highly creative individualsDevelop radio campaigns for clients based on their objectiveInitiate programming driven campaignsLiaise closely with Sales to assist and advise them on the workings of radio campaignsLiaise closely with Program Managers to ensure that the brand values are upheld in all campaigns

• Assistant Program Manager

  • Sep 2011 - Feb 2013

  Develop programs for Red FM to best suit its targeted listenersDevelop promotional plans and events for the radio stationWrite Press Releases for all Red FM initiated campaignsLiaise closely with record labels for acquiring new music for the station & promotional events Work closely with Sales to develop radio campaigns for Red FM to fulfill client’s objectives



Star Media Radio Group

• Malaysia
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Presenter/Producer

  • Mar 2006 - Dec 2010

  I host Late Night Love Songs. Sundays-Friday 10pm-1am on Red FM Copywriting for radio advertisements and promos Web Content Editor for programming on the website Emcee ground events for the radio station Organized events to generate publicity for the radio station I host Late Night Love Songs. Sundays-Friday 10pm-1am on Red FM Copywriting for radio advertisements and promos Web Content Editor for programming on the website Emcee ground events for the radio station Organized events to generate publicity for the radio station



ASTRO Broadcast Centre

• News Presenter

  • Aug 2005 - Feb 2006

  Complied and wrote both local and international news stories for radio Presented 2 minute news briefs on radio hourly Presented Community Service messages on radio Complied and wrote both local and international news stories for radio Presented 2 minute news briefs on radio hourly Presented Community Service messages on radio