Experience

Champagne Laurent-Perrier

• France
• Beverage Manufacturing
• 100 - 200 Employee

• Responsable Marketing France

  • May 2014 - Present



SWAROVSKI

• Switzerland
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• International Brand Manager

  • Jun 2011 - Apr 2014

  Define the Swarovski Consumer Brand positioning • Deliver the new positioning and establish the premium status • Develop tools to bring it to life centrally and locally • Establish new guidelines that better support the premium positioning Supervise the Branding activities globally • Ensure consistency in all Branding projects (strategy / look and feel) • Train and provide recommendations to the regional offices and internal departments Yearly measure the performance of the Brand and recommend actions • Develop the new tracking of the Brand in cooperation with Corporate Brand Management • Support the markets by providing recommendations for the development of their local 2013 plan Show less



Nobel Biocare

• Switzerland
• Medical Equipment Manufacturing
• 700 & Above Employee

• Project Manager Communication

  • Jan 2011 - Jun 2011

  NOBELBIOCARE, Zurich Vision: Facilitate effective and credible communication to all company stakeholders Branding issues •Development of a new branding platform to offer a coherent and consistent image whatever the target (corporate/ product/ patient/ events): analysis of current branding and competitors, recommendations, development of brand guidelines Day-to-day supervision •Advice markets and departments on new material developments to keep a coherent branding NOBELBIOCARE, Zurich Vision: Facilitate effective and credible communication to all company stakeholders Branding issues •Development of a new branding platform to offer a coherent and consistent image whatever the target (corporate/ product/ patient/ events): analysis of current branding and competitors, recommendations, development of brand guidelines Day-to-day supervision •Advice markets and departments on new material developments to keep a coherent branding



Grand Marnier

• Paris

• Brand Manager (Europe, Asia, Latine America)

  • Sep 2008 - Sep 2010

  Vision: 1/ Make Grand Marnier® 's image and usages more contemporary in Europe 2/ Set Grand Marnier® as an attractive brand vs. competitors (Asia & Lat.America.) Portfolio Innovation & Revamping - Development of the limited edition bottles: conception, development, production, analysis - Redevelopment of the premium platform (Cuvées) : conception, key markets' involvement (USA, Europe, Asia) Communication/ Press Relation - Managing the Internet projects to leverage the brand identity through an interactive website - PR activation: concepts writing, tools development (press kit, visibility tools), analysis - Development of POS tools in Travel Retail and development of a new communication platform in China: qualitative and quantitative researches brand identity development Show less



Johnson & Johnson

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Junior Product Manager

  • Jan 2008 - Jul 2008

  Rejunevate RoC®'s image and products Involvement in product launching •Operational launch of Hydra+ Bio Active on the French market (sales forecast, competitors benchmark, press kit and press conference…) •Development of the promotional strategy (samples, gift box…) In charge of Point Of Sales (POS) tools development •Development of POS tools with agencies: brief, project management •Coordination of different services to match successfully the project timing Rejunevate RoC®'s image and products Involvement in product launching •Operational launch of Hydra+ Bio Active on the French market (sales forecast, competitors benchmark, press kit and press conference…) •Development of the promotional strategy (samples, gift box…) In charge of Point Of Sales (POS) tools development •Development of POS tools with agencies: brief, project management •Coordination of different services to match successfully the project timing



HENKEL & SCHWARZKOPF

• Junior Category Manager

  • Mar 2006 - Dec 2006

  Assistant for promotional operations (Fa, Vademecum, Le Chat…) •Set up of the 1st promotional interbrand operation gathering Vademecum, Teraxyl and Denivit to recruit consumers and become a key partner for the distributors again Day-to-day market supervision in a results oriented company •Markets and trends analysis with key indicators (markets share, ND...)  recommend actions to the Category Manager to develop sales •In charge of the information flow between each department (marketing, logistics, trade) Show less