Paulina Reynosa
Multimedia Specialist Assistant at UArizona BIO5 Institute- Claim this Profile
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Spanish Native or bilingual proficiency
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English Full professional proficiency
Topline Score
Bio
Credentials
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Social & Behavioral Research Investigators
CITI ProgramJan, 2023- Nov, 2024 -
Social Media Certification
HubSpot AcademyOct, 2022- Nov, 2024 -
Content Marketing Certification
HubSpot AcademySep, 2022- Nov, 2024 -
Google Ads Creative Certification
Google Digital Academy (Skillshop)Oct, 2023- Nov, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Oct, 2023- Nov, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Oct, 2023- Nov, 2024 -
Google Analytics Certification
Google Digital Academy (Skillshop)Oct, 2023- Nov, 2024
Experience
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University of Arizona BIO5 Institute
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United States
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Research Services
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1 - 100 Employee
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Multimedia Specialist Assistant
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Aug 2022 - Present
•Collaborate closely with the Senior Graphic Designer, Marketing Manager and the Public Affairs Team to create marketing and promotional materials for both print/electronic distribution for The University of Arizona BIO5 Institute. •Assist in creating digital marketing content for The University of Arizona BIO5 Institute’s Instagram page along with its other social media accounts. •Assist in creating marketing and promotional materials for both print/digital distribution for The University of Arizona BIO5 Institute's 2023 KEYS Research Internship while optimizing online engagement via SEO which led to an overall 19.8% increase in applications in comparison to the previous year. Show less
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Freelance
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Tucson, Arizona, United States
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Graphic Designer
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Aug 2019 - Present
Expertise and creative services in branding and brand identity, typography/type design, and print & editorial design. Expertise and creative services in branding and brand identity, typography/type design, and print & editorial design.
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Scotia Group Management
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United States
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Real Estate
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1 - 100 Employee
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Leasing and Marketing Specialist
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Apr 2021 - Aug 2022
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Homestead Companies
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United States
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Real Estate
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1 - 100 Employee
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Leasing and Marketing Specialist
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Oct 2020 - Apr 2021
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University of Arizona
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United States
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Higher Education
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700 & Above Employee
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Student Visual Designer, Marketing & Brand Management
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Oct 2018 - Jan 2020
Collaborated closely with the Creative Director, Art Director, Project Manager, Social Media Manager and Trademarks & Licensing Manager to produce brand collateral using Adobe Creative Suite by assisting in multiple projects, campaigns, and events for The University of Arizona. •Coordinated with the Social Media Manager to design weekly wallpapers for The University of Arizona’s Instagram page.•Created logo lockups for The University of Arizona’s diverse entities and affiliations which include brand extensions, sub-brands, endorsed brands, affiliated brands, and sponsored brands while following guidelines on logo treatments for a more cohesive brand experience. •Assisted in redesigning The University of Arizona’s official CatCard by incorporating the University's core values - Integrity, Compassion, Exploration, Adaption, Inclusion, and Determination into the new design.•Assisted in redesigning The University of Arizona’s official Business Card Template by incorporating the University's purpose and values into the new design to better promote the Arizona brand.•Assisted in creating marketing and promotional materials for both print/electronic distribution for The University of Arizona's 2019 OHT (Operation Hat Trick) Campaign that benefits our veterans and their families in the Southern Arizona community.•Collaborated with the Creative Director to design the You Belong Sticker as part of The University of Arizona's (SSRI) Student Success & Retention Innovation department's The Mindset & Belonging Campaign. Show less
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UArizona Student Union Employee, IQ Fresh
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Oct 2016 - Oct 2018
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UArizona Student Union Employee, Einstein Bro's Bagels
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Jan 2018 - May 2018
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Education
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University of Arizona
Master of Science in Marketing -
University of Arizona
Bachelor of Fine Arts, Graphic Design