Paulina Porter-Tapia
Integrated Campaign Specialist / Account Executive at Local Media San Diego- Claim this Profile
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Bio
Fredo Lua
Paulina has the best attitude out of anyone I have ever worked with. Her energy and sense of humor makes any load of work lighter and helps get the day going with the right frame of mind. She is focused and determined to get things done right and on time! She is definitely extroverted, knows how to treat people with tact, and carries the right leadership abilities.
Fredo Lua
Paulina has the best attitude out of anyone I have ever worked with. Her energy and sense of humor makes any load of work lighter and helps get the day going with the right frame of mind. She is focused and determined to get things done right and on time! She is definitely extroverted, knows how to treat people with tact, and carries the right leadership abilities.
Fredo Lua
Paulina has the best attitude out of anyone I have ever worked with. Her energy and sense of humor makes any load of work lighter and helps get the day going with the right frame of mind. She is focused and determined to get things done right and on time! She is definitely extroverted, knows how to treat people with tact, and carries the right leadership abilities.
Fredo Lua
Paulina has the best attitude out of anyone I have ever worked with. Her energy and sense of humor makes any load of work lighter and helps get the day going with the right frame of mind. She is focused and determined to get things done right and on time! She is definitely extroverted, knows how to treat people with tact, and carries the right leadership abilities.
Credentials
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Certificate in the Business of Craft Beer
San Diego State UniversityJan, 2013- Nov, 2024
Experience
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Local Media San Diego
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Integrated Campaign Specialist / Account Executive
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Apr 2019 - Present
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Voice Over Artist
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Dec 2008 - Present
Voice Over work for Commercials, Narrations etc. in both English and Spanish. Voice Over work for Commercials, Narrations etc. in both English and Spanish.
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Southland Publishing, Inc.
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Director of Advertising , Multi-Media - (San Diego CityBeat Media)
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Oct 2012 - Apr 2019
Spearhead the sales of all digital platforms. Work closely with the Publisher and Production Manager to conceptualize, create, design and implement marketing materials, sales packages, promotions and events. Create revenue-increasing opportunities for the sales team that support the achievement of production goals. Oversee advertising, promotional and creative campaigns presented to clients. Design email marketing campaigns and tools to assist the sales team in promoting various promotional packages. Identify and stay on top of the latest trends in design, marketing, promotions and advertising to adjust techniques and services that will adapt to the current market. Responsible for interviewing and training new account executives. ACHIEVEMENTS: National Award: Best Hashtag Contest Produced the companies most successful sweepstakes to-dateHave remained the TOP SELLER for 8+ Years Maintain an average annual revenue of $328kHave generated over $2 Million in sales Generated $17k in sales from a one-day event 75% client retention rate Surpass goals by 40% on average
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Account Executive
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Sep 2009 - Oct 2012
Conceptualized, sold and delivered integrated campaigns across print, digital, mobile and social media platforms for a group of 8 weekly/monthly publications (local, regional & national advertisers) Fostered healthy, effective and profitable client relationships and continued to recruit, pitch and negotiate new business. Practiced repeated success negotiating, closing and managing large revenue accounts. Took an ownership role in developing the companies multi-media sales opportunities. ACHIEVEMENTS: Top sales generator within the 1st year of employment 25% increase in year-over-year company revenue. Developed the companies approach to digital marketing & services Responsible for 90% of digital sales Exceeded quarterly & Annual goals each yearExceeded management sales numbers on multiple occasions
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Bobby Gold Entertainmnet
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San Diego, CA
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Creative Producer/Director
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Oct 2009 - Sep 2011
Conceptualized, produced and directed commercials, music videos, jingles and managed talent. Conceptualized, produced and directed commercials, music videos, jingles and managed talent.
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Video Host / Producer
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Feb 2008 - Oct 2010
Hosted two different short segment comedic video shows for weekly digital production that focused on the Latino culture. Hosted two different short segment comedic video shows for weekly digital production that focused on the Latino culture.
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Astor Broadcast Group KCEO/KSPA/KFSD
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Account Executive
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Aug 2008 - Sep 2009
Responsible for developing, closing and maintaining advertising accounts for a group of 3 radio stations. Sold advertising spots, block programming and digital ads to companies, corporations and individuals. Wrote, produced, directed and recorded on air commercials and web videos. Provided voice-over work for various commercials. • Developed a tool to track and monitor sales opportunities, goals, leads, and contracts (later used by the entire company) Responsible for developing, closing and maintaining advertising accounts for a group of 3 radio stations. Sold advertising spots, block programming and digital ads to companies, corporations and individuals. Wrote, produced, directed and recorded on air commercials and web videos. Provided voice-over work for various commercials. • Developed a tool to track and monitor sales opportunities, goals, leads, and contracts (later used by the entire company)
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Band Manager/Booking Agent
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Jan 2008 - Feb 2009
Managed the local San Diego Reggae Band "Roots Covenant". Booked, promoted tours, shows and appearances. Created electronic press kit and presented it to leads in the music industry for public relations. Managed the local San Diego Reggae Band "Roots Covenant". Booked, promoted tours, shows and appearances. Created electronic press kit and presented it to leads in the music industry for public relations.
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Radio Broadcaster - - La Poderosa 860AM
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Nov 2008 - Dec 2008
Co-hosted a morning radio show ("La Hora Financiera") on a popular Latino station - La Poderosa's 860AM. Co-hosted a morning radio show ("La Hora Financiera") on a popular Latino station - La Poderosa's 860AM.
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CBS Studios
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Entertainment Providers
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700 & Above Employee
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Production Secretary - "CSI: Miami" (Television Series)
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Aug 2007 - Dec 2008
Asst. Prod. Office Cord. / Production Secretary / Office PA • Promoted twice within 4 months. • Supervised office staff • Managed and monitored SAG (Screen Actors Guild) contracts and spreadsheets • Managed and maintained various spreadsheets, logs and files • Processed and submitted PO’s and invoices for vendors • Arranged courier service for important documents to Head Honchos and Cast. • Copied and distributed scripts, call sheets, memos and other important documents to cast & crew. • Assisted Producers and Executive Producers in various projects. Worked with David Caruso, Emily Proctor & Adam Rodriguez During that time, the writers strike started and the directors and actors strike was also about to happen. I was on the fence about moving back to San Diego and this was the deciding factor. All employees were going to be placed on hiatus at the time and i decided to move back to San Diego.
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Jones Soda Co.
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United States
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Manufacturing
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1 - 100 Employee
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Promotions Assistant/Photo Journalist
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Jul 2008 - Aug 2008
Toured 26 Cities with Tony Hawk's Boom Boom Huck Jam. Provided samples for all the guest at the event, interacting with fans and making their experience a memorable one. Photographed and blogged about the journey of Jones Soda throughout the cities and with the fans we met along the tour. Toured 26 Cities with Tony Hawk's Boom Boom Huck Jam. Provided samples for all the guest at the event, interacting with fans and making their experience a memorable one. Photographed and blogged about the journey of Jones Soda throughout the cities and with the fans we met along the tour.
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Por Vida Prductions
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Los Angeles
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Production Secretary - "Down For Life" (Feature Film)
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Mar 2007 - Aug 2007
• Supervised office staff • Filled in for Assistant Production Coordinator during her 1 month sick leave. • Organized large catering orders to feed entire office staff of 20 • Worked on-set and in-office as Producers/Directors Assistant when needed. • Managed and maintained various spreadsheets, logs and files • Copied and distributed scripts, call sheets, memos and other important documents to cast and crew Was able to work with Snoop Dog, Danny Glover, Kate Del Castillo & Elizabeth Pena
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20th Century Studios
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United States
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Media Production
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700 & Above Employee
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Production Office Assistant - "Drive" (Television Series)
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Nov 2006 - Mar 2007
Assistant to the production coordinator, made sure the production office ran smoothly. Answered phones, made copies of daily changes in scripts. Distributed scripts, call sheets, memos and other important documents to cast and crew. Made calls for locations, products, actors etc, anything needed to get the scene done. Assisted with anything on set when needed. Worked with Emma Stone, Nathan Fillion, Taryn Manning, Melanie Lynskey etc. Assistant to the production coordinator, made sure the production office ran smoothly. Answered phones, made copies of daily changes in scripts. Distributed scripts, call sheets, memos and other important documents to cast and crew. Made calls for locations, products, actors etc, anything needed to get the scene done. Assisted with anything on set when needed. Worked with Emma Stone, Nathan Fillion, Taryn Manning, Melanie Lynskey etc.
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Southwestern Community College District
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United States
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Higher Education
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500 - 600 Employee
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Guest Speaker
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2007 - 2007
I was invited back to my Community College to be a guest speaker for the graduating Class of EOPS Students. I have been recognized as the first Southwestern Community College Student who was accepted to, and graduated from USC's Film School! WHOOO HOOO! I was recently told that to-date (2018), that title still remains mine! :) I was invited back to my Community College to be a guest speaker for the graduating Class of EOPS Students. I have been recognized as the first Southwestern Community College Student who was accepted to, and graduated from USC's Film School! WHOOO HOOO! I was recently told that to-date (2018), that title still remains mine! :)
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Dan Hernandez Youth Foundation
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Long Beach, CA
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Producer, Director, Camera Operator & Editor - (Documentary)
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May 2006 - Nov 2006
A foundation created for troubled youth that would take them out for fishing trips and provide them with an experience they most likely wouldn't have even been given. Interviewed troubled youth about the opportunities the foundation gave them. Documented fishing events for children of the foundation. Created a 10-minute documentary to present at various fundraisers for the foundation. A foundation created for troubled youth that would take them out for fishing trips and provide them with an experience they most likely wouldn't have even been given. Interviewed troubled youth about the opportunities the foundation gave them. Documented fishing events for children of the foundation. Created a 10-minute documentary to present at various fundraisers for the foundation.
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SHOWTIME
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United States
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Entertainment Providers
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700 & Above Employee
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Production Assistant - "Sleeper Cell" (TV Series)
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Jun 2006 - Oct 2006
• Managed the office in the Construction Dept. • Ordered necessary supplies • Managed and maintained spreadsheets, Invoices, PO’s, filing, logs • Organized set lists and determined when things would be built and finished in time for shooting day Worked with Michael Ealy & Oded Fehr • Managed the office in the Construction Dept. • Ordered necessary supplies • Managed and maintained spreadsheets, Invoices, PO’s, filing, logs • Organized set lists and determined when things would be built and finished in time for shooting day Worked with Michael Ealy & Oded Fehr
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HBO
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United States
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Entertainment Providers
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700 & Above Employee
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Office & Set Production Assistant - "Walk Out" (TV Movie)
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Jul 2005 - Mar 2006
• Assisted office staff in Pre-Production to organize everything for upcoming shoot day. • During Production managed all Production Assistants and designated necessary jobs. • In Post Production assisted editing staff with anything needed. • Organized Final Screening Party – created invites, booked caterer, location, etc. Worked with Edward James Olmos, Michael Pena & Efren Ramirez (Vote for Pedro - from Napoleon Dynamite), • Assisted office staff in Pre-Production to organize everything for upcoming shoot day. • During Production managed all Production Assistants and designated necessary jobs. • In Post Production assisted editing staff with anything needed. • Organized Final Screening Party – created invites, booked caterer, location, etc. Worked with Edward James Olmos, Michael Pena & Efren Ramirez (Vote for Pedro - from Napoleon Dynamite),
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First Look Studios
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New Jersey
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Assistant Camera - "The Perfect Witness" (Feature Film)
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Nov 2005 - Dec 2005
Worked on 35 mm actual film (Gosh that really dates me!) Responsible for anything to do with camera equipment, film inventory and scene set-ups. Worked as the right hand "man" to the cinematographer – making sure he had all necessary equipment, lenses and gear. Set up the camera in the positions ready for the next shot. Built and broke down camera every day. Worked with Wes Bentley. Worked on 35 mm actual film (Gosh that really dates me!) Responsible for anything to do with camera equipment, film inventory and scene set-ups. Worked as the right hand "man" to the cinematographer – making sure he had all necessary equipment, lenses and gear. Set up the camera in the positions ready for the next shot. Built and broke down camera every day. Worked with Wes Bentley.
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University of Southern California
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United States
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Higher Education
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700 & Above Employee
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Producer - "Sailing for Madagascar" (Short Film)
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Jan 2005 - May 2005
Produced this 14 minute award winning thesis film. Locked in all cast, crew, locations. Organized all departments to be prepared for the shoot days. Negotiated the best deals for all aspects of budgeting. Discovered and worked with Aimee Teegarden. Produced this 14 minute award winning thesis film. Locked in all cast, crew, locations. Organized all departments to be prepared for the shoot days. Negotiated the best deals for all aspects of budgeting. Discovered and worked with Aimee Teegarden.
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Education
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University of Southern California
BFA, Cinema - Television Productions / Advertising -
Southwestern Community College District
Associates, Telemedia -
San Diego State University
Certificate in the Business of Craft Beer, Extended Studies -
San Diego State University
Certificate, Meeting and Event Planning